{"id":462,"date":"2008-05-12T13:44:23","date_gmt":"2008-05-12T12:44:23","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=462"},"modified":"2008-05-18T20:26:00","modified_gmt":"2008-05-18T19:26:00","slug":"internet-espace-commercial","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/05\/12\/internet-espace-commercial\/","title":{"rendered":"Internet, espace commercial ?"},"content":{"rendered":"
\n

J’\u00e9tais en voiture ce matin, \u00e7a m’a permit d’\u00e9couter l’\u00e9mission\u00a0Service Public sur France Inter<\/a>, dont le sujet \u00e9tait : \u00ab\u00a0Les 10 plaies d’Internet\u00a0\u00bb, avec deux invit\u00e9s, Christophe Parcot, DG France de Yahoo et\u00a0Dominique Maniez, qui vient d’\u00e9crire un livre sur les risques li\u00e9es \u00e0 Internet.<\/p>\n

Beaucoup de choses int\u00e9ressantes dans ce d\u00e9bat, m\u00eame si le niveau \u00e9tait assez bas.<\/p>\n

Par exemple, sur les\u00a0Cookies<\/a>, il a \u00e9t\u00e9 dit pas mal de b\u00eatises. Les cookies, c’est une technique, qui permet de garder la trace de votre venue sur un site, et de sauvegarder certaines options.<\/p>\n

Comme toute technique, elle peut \u00eatre utilis\u00e9e pour vous apporter un r\u00e9el service (\u00e9viter de ressaisir des options sur un service, sur lequel on revient), ou pour des d’autres objectifs moins \u00ab\u00a0g\u00e9n\u00e9reux\u00a0\u00bb (am\u00e9liorer la connaissance sur les usages des clients, pour am\u00e9liorer l’offre…).<\/p>\n

Autre sujet de discussion : GMail.<\/p>\n

Dominique Maniez est tr\u00e8s agressif contre Google, parce que celui ci, entre autre, analyse le contenu des emails, pour nous envoyer de la publicit\u00e9 \u00ab\u00a0cibl\u00e9e\u00a0\u00bb.<\/p>\n

Et de d\u00e9crire l’analogie suivante : \u00ab\u00a0seriez vous pr\u00eat \u00e0 laisser votre facteur ouvrir votre courrier, pour vous glisser de la publicit\u00e9 cibl\u00e9e, en contrepartie d’un service gratuit ?\u00a0\u00bb.<\/p>\n

J’ai trouv\u00e9 l’analogie d\u00e9cal\u00e9e : le facteur, c’est un homme, qui me conna\u00eet. Le service de Google effectivement analyse le contenu de mes mails, mais c’est un programme. Et dans le contrat, si j’ai bien lu, Google s’interdit tout autre usage de cette connaissance (Google s’engage \u00e0 respecter mon droit d’auteur, et \u00e0 ne pas communiquer \u00e0 des tiers ces donn\u00e9es).<\/p>\n

Chacun fait comme il veut mais en ce qui me concerne, cela ne me d\u00e9range pas.<\/p>\n

J’ai trouv\u00e9 une question, pos\u00e9e par un auditeur, int\u00e9ressante : la question sur le m\u00e9lange, sur Internet, entre les usages non commerciaux et commerciaux.<\/p>\n

Le gars se demandait si cet \u00e9tat de fait \u00e9tait in\u00e9luctable, ou si on pouvait imaginer une s\u00e9paration, entre un monde fait d’\u00e9changes de services, sans publicit\u00e9, sans services commerciaux, et monde rempli \u00ab\u00a0capitaliste\u00a0\u00bb.<\/p>\n

Je pense qu’effectivement, le business \u00ab\u00a0change tout\u00a0\u00bb et qu’Internet est un espace investi par les entreprises. Le gars de Yahoo a beau dire qu’il y a s\u00e9paration entre les r\u00e9ponses commerciales et les \u00ab\u00a0autres r\u00e9ponses\u00a0\u00bb, je ne trouve pas que dans les fait, cette s\u00e9paration soit tr\u00e8s nette. D’ailleurs, c’est bien le propos de l’ensemble des boites qui travaillent le r\u00e9f\u00e9rencement naturel que de \u00ab\u00a0biaiser\u00a0\u00bb les r\u00e9ponses des moteurs de recherche, dans l’int\u00e9r\u00eat de leurs clients : des entreprises commerciales.<\/p>\n

Mais je ne pense pas qu’une s\u00e9paration soit possible, ni m\u00eame souhaitable en fait. Internet n’est qu’une extension virtuelle de ce qui se passe dans le r\u00e9el. On retrouve \u00e0 ce niveau les m\u00eames m\u00e9canismes, les m\u00eames r\u00e8gles fondamentales.<\/p>\n

Internet est donc un espace ou se\u00a0c\u00f4toie\u00a0le capitalisme et un monde d’utopie, de partage… Tout\u00a0cela\u00a0est \u00e9troitement m\u00eal\u00e9.<\/p>\n

Je pr\u00e9f\u00e8re ce mod\u00e8le parce qu’il me semble que tous les autres mod\u00e8les reviendraient en fait \u00e0 un syst\u00e8me avec moins de libert\u00e9, moins de cr\u00e9ativit\u00e9.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

J’\u00e9tais en voiture ce matin, \u00e7a m’a permit d’\u00e9couter l’\u00e9mission\u00a0Service Public sur France Inter, dont le sujet \u00e9tait : \u00ab\u00a0Les 10 plaies d’Internet\u00a0\u00bb, avec deux invit\u00e9s, Christophe Parcot, DG France de Yahoo et\u00a0Dominique Maniez, qui vient d’\u00e9crire un livre sur les risques li\u00e9es \u00e0 Internet. Beaucoup de choses int\u00e9ressantes dans ce d\u00e9bat, m\u00eame si le […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[60,373,61,42],"class_list":["post-462","post","type-post","status-publish","format-standard","hentry","category-e-marketing","tag-cookies","tag-e-marketing","tag-gmail","tag-google"],"yoast_head":"\nInternet, espace commercial ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/05\/12\/internet-espace-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet, espace commercial ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J’\u00e9tais en voiture ce matin, \u00e7a m’a permit d’\u00e9couter l’\u00e9mission\u00a0Service Public sur France Inter, dont le sujet \u00e9tait : \u00ab\u00a0Les 10 plaies d’Internet\u00a0\u00bb, avec deux invit\u00e9s, Christophe Parcot, DG France de Yahoo et\u00a0Dominique Maniez, qui vient d’\u00e9crire un livre sur les risques li\u00e9es \u00e0 Internet. 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