{"id":453,"date":"2008-05-03T08:56:33","date_gmt":"2008-05-03T07:56:33","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=453"},"modified":"2008-05-18T20:21:53","modified_gmt":"2008-05-18T19:21:53","slug":"enrichir-la-page-produit-avec-une-fonction-qa","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/05\/03\/enrichir-la-page-produit-avec-une-fonction-qa\/","title":{"rendered":"Enrichir la page produit avec une fonction Q&A ?"},"content":{"rendered":"

(Q&A : Question & Answer)<\/p>\n

BazaarVoice<\/a> propose un module, qu’on ins\u00e8re dans les fiches produits, de questions \/ r\u00e9ponses.<\/p>\n

On comprend bien l’id\u00e9e, d’enrichir la page produit avec des discussions, aliment\u00e9es par les consommateurs et internautes de passage.<\/p>\n

J’ai cherch\u00e9 des sites marchands, utilisant cette fonction.<\/p>\n

J’ai en particulier trouv\u00e9 CompUSA<\/a> :<\/p>\n

\"CompUSA\"<\/p>\n

Un petit zoom sur la fonction Q&A :<\/p>\n

\"CompUSA<\/p>\n

A mon sens, un tel module n’a d’int\u00e9r\u00eat qu’\u00e0 partir d’un certain niveau d’audience.<\/p>\n

Autre remarque : il est \u00e0 mon avis important de jouer la transparence de la part du marchand. Si la r\u00e9ponse est \u00e9crite par l’\u00e9quipe interne, il faut le dire, et ne pas \u00ab\u00a0faire semblant d’\u00eatre un client\u00a0\u00bb.<\/p>\n

Un tel module pourrait \u00e9galement avoir de l’int\u00e9r\u00eat sur d’autres pages que les pages produits (conditions de garantie, …).<\/p>\n","protected":false},"excerpt":{"rendered":"

(Q&A : Question & Answer) BazaarVoice propose un module, qu’on ins\u00e8re dans les fiches produits, de questions \/ r\u00e9ponses. On comprend bien l’id\u00e9e, d’enrichir la page produit avec des discussions, aliment\u00e9es par les consommateurs et internautes de passage. J’ai cherch\u00e9 des sites marchands, utilisant cette fonction. J’ai en particulier trouv\u00e9 CompUSA : Un petit zoom […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,3],"class_list":["post-453","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-web-20"],"yoast_head":"\nEnrichir la page produit avec une fonction Q&A ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/05\/03\/enrichir-la-page-produit-avec-une-fonction-qa\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enrichir la page produit avec une fonction Q&A ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"(Q&A : Question & Answer) BazaarVoice propose un module, qu’on ins\u00e8re dans les fiches produits, de questions \/ r\u00e9ponses. 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