{"id":4455,"date":"2011-01-05T19:21:58","date_gmt":"2011-01-05T18:21:58","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=4455"},"modified":"2011-01-05T19:21:58","modified_gmt":"2011-01-05T18:21:58","slug":"full-flash-et-e-commerce-les-faits-sont-cruels","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/","title":{"rendered":"Full flash et e-commerce : les faits sont cruels&#8230;"},"content":{"rendered":"<blockquote><p><em>Cet article est \u00e9crit par <a href=\"http:\/\/fr.linkedin.com\/in\/christophedavy\" target=\"_blank\">Christophe         Davy<\/a>, dirigeant de <a href=\"http:\/\/www.brandonlinecommerce.com\/\" target=\"_blank\">Brand         Online Commerce<\/a>, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce      blog.<\/em><\/p><\/blockquote>\n<p style=\"text-align: center\"><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/flash-vs-euro-new.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-4456\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/flash-vs-euro-new-300x86.jpg\" alt=\"flash vs euro\" width=\"300\" height=\"86\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/flash-vs-euro-new-300x86.jpg 300w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/flash-vs-euro-new.jpg 735w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Apr\u00e8s <a href=\"http:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/\" target=\"_blank\">le ma\u00eetre de ces lieux<\/a>, \u00e0 mon tour de vous souhaiter <strong>une excellente ann\u00e9e 2011, tant sur le plan personnel que professionnel !<\/strong><\/p>\n<p>Rien de tel qu&rsquo;un bon petit sujet d\u00e9chainant les passions pour bien d\u00e9marrer ma s\u00e9rie de contributions 2011 sur ce blog. D\u00e9but ao\u00fbt 2010, je me posais la question de savoir <a href=\"http:\/\/www.ziserman.com\/blog\/2010\/08\/06\/et-si-le-full-flash-revenait-en-force-dans-le-e-commerce\/\" target=\"_blank\">si le full flash ne pourrait pas revenir en force dans le e-commerce<\/a>, suscitant pour l&rsquo;occasion <strong>beaucoup de commentaires tous tr\u00e8s int\u00e9ressants<\/strong>.<\/p>\n<p>Pour ma part, je me permettais de douter du r\u00e9el retour du full flash au service du e-commerce, mais sans forc\u00e9ment argumenter tr\u00e8s factuellement. Alors si je reviens sur ce sujet aujourd&rsquo;hui, c&rsquo;est que j&rsquo;ai collect\u00e9 tout r\u00e9cemment <strong>deux exemples concrets qui ne vont pas du tout, mais alors pas du tout dans le sens du full flash dans le e-commerce<\/strong>.<\/p>\n<p>Et je m&rsquo;en vais les partager avec vous tout de suite&#8230;<\/p>\n<p><span style=\"text-decoration: underline\">1er cas : un site d&rsquo;une marque de parfums actuellement en full flash<\/span><\/p>\n<p>Ce site vient de me communiquer ses chiffres, <strong>le chiffre d&rsquo;affaires du mois de d\u00e9cembre 2010 est en recul de 51% par rapport au mois de d\u00e9cembre 2009 !<\/strong><\/p>\n<p>Pourtant nous savons tous que le e-commerce se porte bien, et on peut ajouter que le e-commerce des marques de beaut\u00e9 a globalement fait un carton en 2010 ; la marque en question est d&rsquo;ailleurs en progr\u00e8s sur ses autres canaux de distribution. En outre, il n&rsquo;y a eu aucune \u00e9volution, ni technique ni marketing, susceptible de venir biaiser la comparaison.<\/p>\n<p><strong>La seule explication que je vois \u00e0 cette contre-performance c&rsquo;est le full flash<\/strong>, et en l&rsquo;occurrence sur ce site, ses deux inconv\u00e9nients majeurs :<br \/>\n&#8211; le temps de chargement initial du site, qui fr\u00f4le les 15 secondes,<br \/>\n&#8211; l&rsquo;ergonomie globale du site, tr\u00e8s ludique, mais aussi tr\u00e8s \u00e9loign\u00e9e des standards du e-commerce.<\/p>\n<p>Face \u00e0 ces deux \u00e9normes d\u00e9fauts, <strong>on trouve des consommateurs en ligne de plus en plus aguerris<\/strong>, qui zappent au bout de quelques secondes un site qui ne leur apporte pas le minimum de confort et d&rsquo;ergonomie qu&rsquo;ils attendent pour effectuer un achat.<\/p>\n<p>Je dois n\u00e9anmoins vous avouer que je suis extr\u00eamement surpris d&rsquo;un tel recul en seulement un an !<\/p>\n<p><span style=\"text-decoration: underline\">2\u00e8me cas : un site d&rsquo;une marque de produits de luxe qui a abandonn\u00e9 son site full flash pour un site en html<\/span><\/p>\n<p>L\u00e0 aussi je viens de r\u00e9cup\u00e9rer les chiffres, et c&rsquo;est spectaculaire. Le site a bascul\u00e9 en html d\u00e9but novembre 2010, et <strong>le chiffre d&rsquo;affaires des mois de novembre et d\u00e9cembre 2010 a \u00e9t\u00e9 multipli\u00e9 par 3 par rapport \u00e0 novembre et d\u00e9cembre 2009 !<\/strong><\/p>\n<p>Les bonnes pratiques du e-commerce ont certes \u00e9t\u00e9 correctement mises en oeuvre dans le site en html (forc\u00e9ment, on les a conseill\u00e9s&#8230;), mais \u00e0 part \u00e7a aucun autre param\u00e8tre n&rsquo;a pour l&rsquo;instant \u00e9t\u00e9 modifi\u00e9 dans le business en ligne de la marque (m\u00eame catalogue, m\u00eames achats de mots-cl\u00e9s, \u00e0 peu pr\u00e8s m\u00eame audience,&#8230;), et la marque est plut\u00f4t en difficult\u00e9 sur ses autres canaux de distribution.<\/p>\n<p>Donc dans ce deuxi\u00e8me exemple, je crois que l&rsquo;on peut \u00e9galement \u00e9crire que <strong>le full flash est la cause principale de la sous-performance du pr\u00e9c\u00e9dent site !<\/strong><\/p>\n<p style=\"text-align: left\"><strong><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/flash-down.jpg\"><img decoding=\"async\" class=\"size-full wp-image-4476 aligncenter\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/flash-down.jpg\" alt=\"flash down\" width=\"127\" height=\"92\" \/><\/a>Et vous, avez-vous des chiffres \u00e0 partager avec nous ?<\/strong> Pour aller dans le sens des deux exemples ci-dessus, ou au contraire pour apporter un \u00e9clairage diff\u00e9rent ?<strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. Apr\u00e8s le ma\u00eetre de ces lieux, \u00e0 mon tour de vous souhaiter une excellente ann\u00e9e 2011, tant sur le plan personnel que professionnel ! Rien de tel qu&rsquo;un bon petit sujet d\u00e9chainant les passions [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,103],"class_list":["post-4455","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-flash"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Full flash et e-commerce : les faits sont cruels... - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Full flash et e-commerce : les faits sont cruels... - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. Apr\u00e8s le ma\u00eetre de ces lieux, \u00e0 mon tour de vous souhaiter une excellente ann\u00e9e 2011, tant sur le plan personnel que professionnel ! Rien de tel qu&rsquo;un bon petit sujet d\u00e9chainant les passions [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-05T18:21:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/flash-vs-euro-new-300x86.jpg\" \/>\n<meta name=\"author\" content=\"Christophe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christophe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/\"},\"author\":{\"name\":\"Christophe\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/930f90aefcb49223686bfe173dee694c\"},\"headline\":\"Full flash et e-commerce : les faits sont cruels&#8230;\",\"datePublished\":\"2011-01-05T18:21:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/\"},\"wordCount\":619,\"commentCount\":21,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/flash-vs-euro-new-300x86.jpg\",\"keywords\":[\"e-commerce\",\"Flash\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/\",\"name\":\"Full flash et e-commerce : les faits sont cruels... - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/flash-vs-euro-new-300x86.jpg\",\"datePublished\":\"2011-01-05T18:21:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/flash-vs-euro-new-300x86.jpg\",\"contentUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/01\\\/flash-vs-euro-new-300x86.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/05\\\/full-flash-et-e-commerce-les-faits-sont-cruels\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Full flash et e-commerce : les faits sont cruels&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/930f90aefcb49223686bfe173dee694c\",\"name\":\"Christophe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7e244177b92a8f175368e6e91fcdd8a46c63694a9bebdb6caa12a9c5d850bd1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7e244177b92a8f175368e6e91fcdd8a46c63694a9bebdb6caa12a9c5d850bd1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7e244177b92a8f175368e6e91fcdd8a46c63694a9bebdb6caa12a9c5d850bd1?s=96&d=mm&r=g\",\"caption\":\"Christophe\"},\"sameAs\":[\"http:\\\/\\\/www.brandonlinecommerce.com\"],\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/christophe\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Full flash et e-commerce : les faits sont cruels... - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/","og_locale":"fr_FR","og_type":"article","og_title":"Full flash et e-commerce : les faits sont cruels... - Ziserman.com","og_description":"Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. Apr\u00e8s le ma\u00eetre de ces lieux, \u00e0 mon tour de vous souhaiter une excellente ann\u00e9e 2011, tant sur le plan personnel que professionnel ! Rien de tel qu&rsquo;un bon petit sujet d\u00e9chainant les passions [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/","og_site_name":"Ziserman.com","article_published_time":"2011-01-05T18:21:58+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/flash-vs-euro-new-300x86.jpg","type":"","width":"","height":""}],"author":"Christophe","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Christophe","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/"},"author":{"name":"Christophe","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/930f90aefcb49223686bfe173dee694c"},"headline":"Full flash et e-commerce : les faits sont cruels&#8230;","datePublished":"2011-01-05T18:21:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/"},"wordCount":619,"commentCount":21,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/flash-vs-euro-new-300x86.jpg","keywords":["e-commerce","Flash"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/","url":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/","name":"Full flash et e-commerce : les faits sont cruels... - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/#primaryimage"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/flash-vs-euro-new-300x86.jpg","datePublished":"2011-01-05T18:21:58+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/#primaryimage","url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/flash-vs-euro-new-300x86.jpg","contentUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/flash-vs-euro-new-300x86.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/05\/full-flash-et-e-commerce-les-faits-sont-cruels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Full flash et e-commerce : les faits sont cruels&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"}},{"@type":"Person","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/930f90aefcb49223686bfe173dee694c","name":"Christophe","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/f7e244177b92a8f175368e6e91fcdd8a46c63694a9bebdb6caa12a9c5d850bd1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7e244177b92a8f175368e6e91fcdd8a46c63694a9bebdb6caa12a9c5d850bd1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7e244177b92a8f175368e6e91fcdd8a46c63694a9bebdb6caa12a9c5d850bd1?s=96&d=mm&r=g","caption":"Christophe"},"sameAs":["http:\/\/www.brandonlinecommerce.com"],"url":"https:\/\/www.ziserman.com\/blog\/author\/christophe\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/4455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=4455"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/4455\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=4455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=4455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=4455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}