{"id":4444,"date":"2011-01-03T19:17:45","date_gmt":"2011-01-03T18:17:45","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=4444"},"modified":"2011-01-03T19:33:26","modified_gmt":"2011-01-03T18:33:26","slug":"bien-demarrer-lannee","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/","title":{"rendered":"Bien d\u00e9marrer l&rsquo;ann\u00e9e avec de bonnes lectures :)"},"content":{"rendered":"<p>Bon, apr\u00e8s cette petite\u00a0interruption\u00a0de service, je vous souhaite une <strong>bonne ann\u00e9e 2011<\/strong> !<\/p>\n<p>Comme je le disais dans <a title=\"Aller sur le billet des tendances 2010 - 2011\" href=\"http:\/\/www.ziserman.com\/blog\/2010\/12\/23\/grandes-tendances-2010-2011\/\" target=\"_blank\">ce billet<\/a>, 2011 sera une ann\u00e9e toujours sous le signe de la croissance pour notre domaine, avec de beaux challenges : multi acc\u00e8s (mon site accessible sur tous les nouveaux terminaux : iphone, ipad, andro\u00efd, &#8230;), multi canal (une exp\u00e9rience client coh\u00e9rente, entre le magasin, le site web et le service client), social commerce&#8230;<\/p>\n<p>Pour bien d\u00e9marrer l&rsquo;ann\u00e9e, rien ne vaut de bonnes lectures ;).<\/p>\n<p>Je viens de recevoir mon exemplaire d&rsquo;<a title=\"Aller sur la page de l'EBG qui pr\u00e9sente le livre &quot;Internet Marketing 2011&quot;\" href=\"http:\/\/www.ebg.net\/internet-marketing-2011\/\" target=\"_blank\">Internet Marketing 2011<\/a>.<\/p>\n<p><a href=\"http:\/\/www.ebg.net\/internet-marketing-2011\/index.php\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4446\" title=\"Internet Marketing 2011\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/Capture-d\u2019\u00e9cran-2011-01-03-\u00e0-19.16.19.png\" alt=\"\" width=\"411\" height=\"653\" \/><\/a><\/p>\n<p>C&rsquo;est du lourd comme dirait l&rsquo;autre :<\/p>\n<ul>\n<li>70 exemples de campagnes analys\u00e9es avec des chiffres ;<\/li>\n<li>277 pages de th\u00e9orie :\n<ul>\n<li><strong>Strat\u00e9gie globale\u00a0: <\/strong>Brand Content, Gestion des canaux, Secteurs en mutation, Business Mod\u00e8les\u2026<\/li>\n<\/ul>\n<ul>\n<li><strong>M\u00e9tiers du Web\u00a0: <\/strong>Directeur technique, Community Manager, Web Analyst, Responsable CRM\u2026<\/li>\n<li><strong>R\u00e9f\u00e9rencement\u00a0: <\/strong>Google, R\u00e9f\u00e9rencement naturel, Link management, Liens sponsoris\u00e9s\u2026<\/li>\n<li><strong>E-commerce\u00a0: <\/strong>Comparateur de prix, Avis consommateurs, Searchandising, Taux de conversion<\/li>\n<li><strong>E-publicit\u00e9\u00a0: <\/strong>R\u00e9gie, Display, Rich Media, Op\u00e9rations sp\u00e9ciales, Ciblage comportemental<\/li>\n<li><strong>Cr\u00e9ation &amp; Tracking de sites\u00a0: <\/strong>Cr\u00e9ation, Refonte de site, Ergonomie, Tracking, Gestion de projet<\/li>\n<li><strong>Social Web\u00a0: <\/strong>Facebook, Twitter, BUzz, Foursquare, Blog, Conversations sur Internet<\/li>\n<li><strong>Relation client &amp; Emailing\u00a0: <\/strong>Email, Story telling, Segmentation, Agent virtuel, Conversations<\/li>\n<li><strong>Marketing Mobile : <\/strong>M-commerce, Application iPhone, Affiliation mobile, Multi-\u00e9crans<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Ouf : \u00e7a en fait des trucs \u00e0 lire \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bon, apr\u00e8s cette petite\u00a0interruption\u00a0de service, je vous souhaite une bonne ann\u00e9e 2011 ! Comme je le disais dans ce billet, 2011 sera une ann\u00e9e toujours sous le signe de la croissance pour notre domaine, avec de beaux challenges : multi acc\u00e8s (mon site accessible sur tous les nouveaux terminaux : iphone, ipad, andro\u00efd, &#8230;), multi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373],"class_list":["post-4444","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bien d\u00e9marrer l&#039;ann\u00e9e avec de bonnes lectures :) - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bien d\u00e9marrer l&#039;ann\u00e9e avec de bonnes lectures :) - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Bon, apr\u00e8s cette petite\u00a0interruption\u00a0de service, je vous souhaite une bonne ann\u00e9e 2011 ! Comme je le disais dans ce billet, 2011 sera une ann\u00e9e toujours sous le signe de la croissance pour notre domaine, avec de beaux challenges : multi acc\u00e8s (mon site accessible sur tous les nouveaux terminaux : iphone, ipad, andro\u00efd, &#8230;), multi [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-03T18:17:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-01-03T18:33:26+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/Capture-d\u2019\u00e9cran-2011-01-03-\u00e0-19.16.19.png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/03\\\/bien-demarrer-lannee\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/03\\\/bien-demarrer-lannee\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Bien d\u00e9marrer l&rsquo;ann\u00e9e avec de bonnes lectures :)\",\"datePublished\":\"2011-01-03T18:17:45+00:00\",\"dateModified\":\"2011-01-03T18:33:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/03\\\/bien-demarrer-lannee\\\/\"},\"wordCount\":241,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"ARAOK !\",\"e-commerce\",\"e-marketing\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/03\\\/bien-demarrer-lannee\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/03\\\/bien-demarrer-lannee\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/03\\\/bien-demarrer-lannee\\\/\",\"name\":\"Bien d\u00e9marrer l'ann\u00e9e avec de bonnes lectures :) - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2011-01-03T18:17:45+00:00\",\"dateModified\":\"2011-01-03T18:33:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/03\\\/bien-demarrer-lannee\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/03\\\/bien-demarrer-lannee\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2011\\\/01\\\/03\\\/bien-demarrer-lannee\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bien d\u00e9marrer l&rsquo;ann\u00e9e avec de bonnes lectures :)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bien d\u00e9marrer l'ann\u00e9e avec de bonnes lectures :) - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/","og_locale":"fr_FR","og_type":"article","og_title":"Bien d\u00e9marrer l'ann\u00e9e avec de bonnes lectures :) - Ziserman.com","og_description":"Bon, apr\u00e8s cette petite\u00a0interruption\u00a0de service, je vous souhaite une bonne ann\u00e9e 2011 ! Comme je le disais dans ce billet, 2011 sera une ann\u00e9e toujours sous le signe de la croissance pour notre domaine, avec de beaux challenges : multi acc\u00e8s (mon site accessible sur tous les nouveaux terminaux : iphone, ipad, andro\u00efd, &#8230;), multi [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/","og_site_name":"Ziserman.com","article_published_time":"2011-01-03T18:17:45+00:00","article_modified_time":"2011-01-03T18:33:26+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2011\/01\/Capture-d\u2019\u00e9cran-2011-01-03-\u00e0-19.16.19.png","type":"","width":"","height":""}],"author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Bien d\u00e9marrer l&rsquo;ann\u00e9e avec de bonnes lectures :)","datePublished":"2011-01-03T18:17:45+00:00","dateModified":"2011-01-03T18:33:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/"},"wordCount":241,"commentCount":7,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["ARAOK !","e-commerce","e-marketing"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/","url":"https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/","name":"Bien d\u00e9marrer l'ann\u00e9e avec de bonnes lectures :) - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2011-01-03T18:17:45+00:00","dateModified":"2011-01-03T18:33:26+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2011\/01\/03\/bien-demarrer-lannee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Bien d\u00e9marrer l&rsquo;ann\u00e9e avec de bonnes lectures :)"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/4444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=4444"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/4444\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=4444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=4444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=4444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}