{"id":443,"date":"2008-04-23T12:41:48","date_gmt":"2008-04-23T11:41:48","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2008\/04\/23\/e-commerce-et-reseaux-sociaux-activite-rentable-ou-exploration\/"},"modified":"2008-05-18T20:08:02","modified_gmt":"2008-05-18T19:08:02","slug":"e-commerce-et-reseaux-sociaux-activite-rentable-ou-exploration","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/04\/23\/e-commerce-et-reseaux-sociaux-activite-rentable-ou-exploration\/","title":{"rendered":"E-commerce et r\u00e9seaux sociaux : activit\u00e9 rentable ou \u00ab\u00a0exploration\u00a0\u00bb ?"},"content":{"rendered":"

J’ai eu une discussion int\u00e9ressante avec un responsable d’un site marchand, a qui je demandais quel \u00e9tait son int\u00e9r\u00eat par rapport aux r\u00e9seaux sociaux.<\/p>\n

Sa r\u00e9ponse a \u00e9t\u00e9 la suivante :<\/p>\n

\u00ab\u00a0Bien s\u00fbr, c’est int\u00e9ressant. On peut faire des essais, jouer dans ce nouvel espace.<\/p>\n

Mais est-ce que ces actions sont bien rentables ? Combien de produits vais-je vendre suite \u00e0 ces actions emarketing ?\u00a0\u00bb<\/p>\n

Est-ce plus rentable qu’une campagne Adwords bien men\u00e9e ?<\/p><\/blockquote>\n

Vous ne trouvez pas qu’il se pose les bonnes questions ?<\/p>\n

Je trouve qu’effectivement, se poser la question de la rentabilit\u00e9 de tel ou tel action est tr\u00e8s sain.<\/p>\n

Un petit commer\u00e7ant ne peut pas tout faire, et doit se focaliser sur quelques actions, qui pourront ainsi \u00eatre parfaitement ma\u00eetris\u00e9es.<\/p>\n

Maintenant, peut on \u00ab\u00a0exploser\u00a0\u00bb son business via les r\u00e9seaux sociaux ?<\/p>\n

La r\u00e9ponse est oui. Notre ami Patrice Cassard de La Fraise<\/a> en a fait la d\u00e9monstration.<\/p>\n

Mais la r\u00e9ponse n’est pas la m\u00eame pour tout le monde. Et certains produits sont mieux adapt\u00e9s que d’autres \u00e0 ce type de ventes.<\/p>\n

Pour les grands marchands, je pense que la r\u00e9ponse est un petit peu diff\u00e9rente. Ils ont plus de moyens, et peuvent se permettre d’exp\u00e9rimenter.<\/p>\n","protected":false},"excerpt":{"rendered":"

J’ai eu une discussion int\u00e9ressante avec un responsable d’un site marchand, a qui je demandais quel \u00e9tait son int\u00e9r\u00eat par rapport aux r\u00e9seaux sociaux. Sa r\u00e9ponse a \u00e9t\u00e9 la suivante : \u00ab\u00a0Bien s\u00fbr, c’est int\u00e9ressant. On peut faire des essais, jouer dans ce nouvel espace. Mais est-ce que ces actions sont bien rentables ? Combien […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,383],"class_list":["post-443","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-reseaux-sociaux"],"yoast_head":"\nE-commerce et r\u00e9seaux sociaux : activit\u00e9 rentable ou "exploration" ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/04\/23\/e-commerce-et-reseaux-sociaux-activite-rentable-ou-exploration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce et r\u00e9seaux sociaux : activit\u00e9 rentable ou "exploration" ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J’ai eu une discussion int\u00e9ressante avec un responsable d’un site marchand, a qui je demandais quel \u00e9tait son int\u00e9r\u00eat par rapport aux r\u00e9seaux sociaux. 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