{"id":4421,"date":"2010-12-21T17:55:41","date_gmt":"2010-12-21T16:55:41","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=4421"},"modified":"2010-12-21T19:37:13","modified_gmt":"2010-12-21T18:37:13","slug":"relativite-et-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/","title":{"rendered":"Relativit\u00e9 et e-commerce"},"content":{"rendered":"<p>Vous allez comprendre&#8230;<\/p>\n<p>\u00e7a, c&rsquo;est la notori\u00e9t\u00e9 respective des acteurs du march\u00e9 du e-commerce dans le domaine des chaussures (via google trends):<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/12\/Capture-d\u2019\u00e9cran-2010-12-20-\u00e0-22.24.48.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4422\" title=\"Notori\u00e9t\u00e9 compar\u00e9e entre les acteurs leaders sur le march\u00e9 de la chaussure, en ligne\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/12\/Capture-d\u2019\u00e9cran-2010-12-20-\u00e0-22.24.48.png\" alt=\"\" width=\"590\" height=\"224\" \/><\/a><\/p>\n<p>La situation semble simple : Sarenza en t\u00eate, spartoo derri\u00e8re, et l&rsquo;arriv\u00e9e d&rsquo;un nouvel acteur depuis quelques semaines : Zalando&#8230;<\/p>\n<p>Hum, au niveau notori\u00e9t\u00e9, \u00e7a semble monter vite&#8230; Il faut dire qu&rsquo;ils tapent fort, avec des pubs t\u00e9l\u00e9&#8230;<\/p>\n<p>Mais qui peut oser s&rsquo;attaquer comme \u00e7a \u00e0 un march\u00e9 qui semble bien occup\u00e9, avec deux acteurs de taille raisonnable ?<\/p>\n<p>La courbe pr\u00e9c\u00e9dente, c&rsquo;est le nombre de recherches, sur les mots cl\u00e9s sarenza, zalando et spartoo, en France&#8230;<\/p>\n<p>Voyons ce que \u00e7a donne au niveau mondial :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/12\/Capture-d\u2019\u00e9cran-2010-12-20-\u00e0-22.25.57.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4423\" title=\"Notori\u00e9t\u00e9 des acteurs de la chaussure, au niveau mondial\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/12\/Capture-d\u2019\u00e9cran-2010-12-20-\u00e0-22.25.57.png\" alt=\"\" width=\"591\" height=\"304\" \/><\/a><\/p>\n<p>Qui est le petit maintenant, et qui est le leader ?<\/p>\n<p>Allez, encore un coup de zoom arri\u00e8re, avec la Zappos :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/12\/Capture-d\u2019\u00e9cran-2010-12-20-\u00e0-22.36.58.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4424\" title=\"Notori\u00e9t\u00e9, avec Zappos\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/12\/Capture-d\u2019\u00e9cran-2010-12-20-\u00e0-22.36.58.png\" alt=\"\" width=\"583\" height=\"301\" \/><\/a><\/p>\n<p>Ah l\u00e0 l\u00e0, notre fiert\u00e9 nationale en prend un coup \ud83d\ude09<\/p>\n<p>Bon, maintenant, pour r\u00e9ellement analyser ce march\u00e9, il faudrait aller beaucoup plus loin : comparer les catalogues, la pression e-marketing de chaque acteur, l&rsquo;offre (prix, service).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous allez comprendre&#8230; \u00e7a, c&rsquo;est la notori\u00e9t\u00e9 respective des acteurs du march\u00e9 du e-commerce dans le domaine des chaussures (via google trends): La situation semble simple : Sarenza en t\u00eate, spartoo derri\u00e8re, et l&rsquo;arriv\u00e9e d&rsquo;un nouvel acteur depuis quelques semaines : Zalando&#8230; Hum, au niveau notori\u00e9t\u00e9, \u00e7a semble monter vite&#8230; Il faut dire qu&rsquo;ils tapent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373],"class_list":["post-4421","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relativit\u00e9 et e-commerce - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relativit\u00e9 et e-commerce - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous allez comprendre&#8230; \u00e7a, c&rsquo;est la notori\u00e9t\u00e9 respective des acteurs du march\u00e9 du e-commerce dans le domaine des chaussures (via google trends): La situation semble simple : Sarenza en t\u00eate, spartoo derri\u00e8re, et l&rsquo;arriv\u00e9e d&rsquo;un nouvel acteur depuis quelques semaines : Zalando&#8230; Hum, au niveau notori\u00e9t\u00e9, \u00e7a semble monter vite&#8230; Il faut dire qu&rsquo;ils tapent [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-21T16:55:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-12-21T18:37:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/12\/Capture-d\u2019\u00e9cran-2010-12-20-\u00e0-22.24.48.png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/12\\\/21\\\/relativite-et-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/12\\\/21\\\/relativite-et-e-commerce\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Relativit\u00e9 et e-commerce\",\"datePublished\":\"2010-12-21T16:55:41+00:00\",\"dateModified\":\"2010-12-21T18:37:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/12\\\/21\\\/relativite-et-e-commerce\\\/\"},\"wordCount\":179,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"ARAOK !\",\"e-commerce\",\"e-marketing\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/12\\\/21\\\/relativite-et-e-commerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/12\\\/21\\\/relativite-et-e-commerce\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/12\\\/21\\\/relativite-et-e-commerce\\\/\",\"name\":\"Relativit\u00e9 et e-commerce - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2010-12-21T16:55:41+00:00\",\"dateModified\":\"2010-12-21T18:37:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/12\\\/21\\\/relativite-et-e-commerce\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/12\\\/21\\\/relativite-et-e-commerce\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/12\\\/21\\\/relativite-et-e-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Relativit\u00e9 et e-commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Relativit\u00e9 et e-commerce - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/","og_locale":"fr_FR","og_type":"article","og_title":"Relativit\u00e9 et e-commerce - Ziserman.com","og_description":"Vous allez comprendre&#8230; \u00e7a, c&rsquo;est la notori\u00e9t\u00e9 respective des acteurs du march\u00e9 du e-commerce dans le domaine des chaussures (via google trends): La situation semble simple : Sarenza en t\u00eate, spartoo derri\u00e8re, et l&rsquo;arriv\u00e9e d&rsquo;un nouvel acteur depuis quelques semaines : Zalando&#8230; Hum, au niveau notori\u00e9t\u00e9, \u00e7a semble monter vite&#8230; Il faut dire qu&rsquo;ils tapent [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/","og_site_name":"Ziserman.com","article_published_time":"2010-12-21T16:55:41+00:00","article_modified_time":"2010-12-21T18:37:13+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/12\/Capture-d\u2019\u00e9cran-2010-12-20-\u00e0-22.24.48.png","type":"","width":"","height":""}],"author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Relativit\u00e9 et e-commerce","datePublished":"2010-12-21T16:55:41+00:00","dateModified":"2010-12-21T18:37:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/"},"wordCount":179,"commentCount":3,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["ARAOK !","e-commerce","e-marketing"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/","url":"https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/","name":"Relativit\u00e9 et e-commerce - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2010-12-21T16:55:41+00:00","dateModified":"2010-12-21T18:37:13+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2010\/12\/21\/relativite-et-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Relativit\u00e9 et e-commerce"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/4421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=4421"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/4421\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=4421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=4421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=4421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}