{"id":4380,"date":"2010-12-11T13:20:40","date_gmt":"2010-12-11T12:20:40","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=4380"},"modified":"2010-12-11T21:45:41","modified_gmt":"2010-12-11T20:45:41","slug":"participez-a-lenquete-adobe-scene7-sur-les-tendances-du-e-commerce-en-2011","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/12\/11\/participez-a-lenquete-adobe-scene7-sur-les-tendances-du-e-commerce-en-2011\/","title":{"rendered":"Participez \u00e0 l’enqu\u00eate Adobe Scene7 sur les tendances du e-commerce en 2011…"},"content":{"rendered":"

Scene7<\/a>, solution qui permet une gestion avanc\u00e9e des m\u00e9dias pour les sites e-commerce, propose, comme tous les ans, un sondage en ligne, pour analyser les tendances e-commerce.<\/p>\n

Participez : c’est le moyen de \u00ab\u00a0pond\u00e9rer\u00a0\u00bb ce sondage avec des r\u00e9sultats europ\u00e9ens (et Fran\u00e7ais).<\/p>\n

C’est ici : https:\/\/www.keysurvey.com\/survey\/340268\/269b\/?LQID=1&fr=1&source4=1<\/a><\/p>\n

Voici la pr\u00e9sentation qu’en fait Scene7 :<\/p>\n

Quelles seront les tendances pour l’ann\u00e9e prochaine en mati\u00e8re de commerce en ligne et de marketing ?
\nQuels outils utilisent vos concurrents pour am\u00e9liorer l’exp\u00e9rience en ligne des utilisateurs ?
\nQuelles sont les nouvelles techniques pr\u00e9vues pour augmenter les taux de conversion ?
\nR\u00e9pondez \u00e0 l’enqu\u00eate 2011 Adobe Scene7 \u00ab Adobe Scene7 2011 : Customer Experience in the Next Digital Decade \u00bb (Exp\u00e9rience client pour la prochaine d\u00e9cennie) et d\u00e9couvrez les strat\u00e9gies qui seront mises en place l’ann\u00e9e prochaine pour d\u00e9velopper des exp\u00e9riences d’achat rentables et fid\u00e9liser la client\u00e8le.<\/p>\n

Des r\u00e9seaux sociaux aux t\u00e9l\u00e9phones portables, cette enqu\u00eate vise \u00e0 faire la lumi\u00e8re sur les techniques employ\u00e9es actuellement et leur efficacit\u00e9, ainsi que sur les strat\u00e9gies envisag\u00e9es pour les douze prochains mois. En r\u00e9pondant \u00e0 cette enqu\u00eate avant le 17 d\u00e9cembre, vous serez automatiquement inscrit sur nos listes pour recevoir les r\u00e9sultats et vous participerez \u00e0 un tirage au sort pour remporter la suite CS5. Toutes les r\u00e9ponses sont confidentielles.<\/p>\n

L’ann\u00e9e derni\u00e8re, notre enqu\u00eate quantitative intitul\u00e9e \u00ab Customer Experience in the New Decade \u00bb (Exp\u00e9rience en ligne des clients pour la nouvelle d\u00e9cennie) a re\u00e7u pr\u00e8s de 550 r\u00e9ponses provenant de commer\u00e7ants, d’agences, de m\u00e9dias, de fabricants et de soci\u00e9t\u00e9s high tech du monde entier. Voici un \u00e9chantillon des r\u00e9sultats :<\/p>\n

\u2022 75 % des personnes interrog\u00e9es pr\u00e9voyaient de mettre en place des projets de mesure de
\nl’exp\u00e9rience client en 2010
\n\u2022 Plus d’un tiers des sond\u00e9s citait la visualisation multim\u00e9dia (association de vid\u00e9os, images de zoom,
\nou animations) comme technique la plus efficace de toutes
\n\u2022 Les fonctionnalit\u00e9s mobiles et de personnalisation \u00e9taient les strat\u00e9gies les moins d\u00e9ploy\u00e9es mais
\naffichaient les taux de croissance les plus \u00e9lev\u00e9s en termes de pr\u00e9vision de d\u00e9ploiement
\n\u2022 Les fonctionnalit\u00e9s de personnalisation \u00e9taient celles qui influaient le plus sur les taux de conversion<\/p>\n

Ne laissez pas passer votre chance de contribuer aux r\u00e9sultats de l’an prochain et de remporter la suite CS5. R\u00e9pondez \u00e0\u00a0l’enqu\u00eate avant le 17 d\u00e9cembre !<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Scene7, solution qui permet une gestion avanc\u00e9e des m\u00e9dias pour les sites e-commerce, propose, comme tous les ans, un sondage en ligne, pour analyser les tendances e-commerce. Participez : c’est le moyen de \u00ab\u00a0pond\u00e9rer\u00a0\u00bb ce sondage avec des r\u00e9sultats europ\u00e9ens (et Fran\u00e7ais). C’est ici : https:\/\/www.keysurvey.com\/survey\/340268\/269b\/?LQID=1&fr=1&source4=1 Voici la pr\u00e9sentation qu’en fait Scene7 : Quelles seront […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,373],"class_list":["post-4380","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-e-marketing"],"yoast_head":"\nParticipez \u00e0 l'enqu\u00eate Adobe Scene7 sur les tendances du e-commerce en 2011... - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/12\/11\/participez-a-lenquete-adobe-scene7-sur-les-tendances-du-e-commerce-en-2011\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Participez \u00e0 l'enqu\u00eate Adobe Scene7 sur les tendances du e-commerce en 2011... - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Scene7, solution qui permet une gestion avanc\u00e9e des m\u00e9dias pour les sites e-commerce, propose, comme tous les ans, un sondage en ligne, pour analyser les tendances e-commerce. 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