{"id":4304,"date":"2010-11-17T19:20:38","date_gmt":"2010-11-17T18:20:38","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=4304"},"modified":"2010-11-18T11:59:08","modified_gmt":"2010-11-18T10:59:08","slug":"cafe-croissance-quelques-notes","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/11\/17\/cafe-croissance-quelques-notes\/","title":{"rendered":"Caf\u00e9 Croissance &#8211; quelques notes"},"content":{"rendered":"<p>C&rsquo;\u00e9tait donc le <a title=\"Aller sur la page d'accueil de Caf\u00e9 Croissance\" href=\"http:\/\/www.cafecroissance.fr\" target=\"_blank\">Caf\u00e9 Croissance<\/a>, ca matin, ou j&rsquo;avais la chance d&rsquo;\u00eatre invit\u00e9, pour parler de performance et de processus de paiement.<\/p>\n<p>Quelques points, not\u00e9s de ci de l\u00e0 :<\/p>\n<p>Les plateformes de paiements (PSP pour les intimes) sont bien plus personnalisables que ce qu&rsquo;on croit bien souvent.<\/p>\n<p>Exemple \u00ab\u00a0choc\u00a0\u00bb avec Ventes Priv\u00e9es :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/11\/vp.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-4305 alignnone\" title=\"vp\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/11\/vp-e1290017529328.png\" alt=\"\" width=\"500\" height=\"474\" \/><\/a><\/p>\n<p>tout est personnalis\u00e9, les images, le fond, &#8230;<\/p>\n<p>Jusqu&rsquo;au style des boutons !<\/p>\n<p>Autre fonction mise en avant sur cette image : on peut stocker son n\u00b0 de carte bleue, et donc facilit\u00e9 le r\u00e9achat. Cette fonction est support\u00e9e par le PSP !<\/p>\n<p>Enfin, il existe \u00e9galement la possibilit\u00e9 de renvoyer, d\u00e8s la page de paiement, sur le site marchand, qui aura donc la responsabilit\u00e9 de pr\u00e9senter le ticket.<\/p>\n<p>C&rsquo;est une option importante, qui permet de faire du marketing juste apr\u00e8s l&rsquo;achat, et de mieux tracker les ventes.<\/p>\n<p>Sur l&rsquo;\u00e9v\u00e8nement en tant que tel : j&rsquo;ai trouv\u00e9 le format sympa, il y avait du monde, de bonnes questions. C&rsquo;est donc un \u00e9v\u00e8nement \u00e0 recommander !<\/p>\n<p>Voici ma pr\u00e9sentation :<\/p>\n<div id=\"__ss_5813197\" style=\"width: 425px;\"><strong><a title=\"Caf\u00e9 croissance  - araok\" href=\"http:\/\/www.slideshare.net\/ziserman\/caf-croissance-araok\">Caf\u00e9 croissance  &#8211; araok<\/a><\/strong><object id=\"__sse5813197\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"355\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=cafcroissance-araok-101117121117-phpapp02&amp;stripped_title=caf-croissance-araok&amp;userName=ziserman\" \/><param name=\"name\" value=\"__sse5813197\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed id=\"__sse5813197\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"355\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=cafcroissance-araok-101117121117-phpapp02&amp;stripped_title=caf-croissance-araok&amp;userName=ziserman\" name=\"__sse5813197\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/ziserman\">ziserman<\/a>.<\/div>\n<div style=\"padding: 5px 0 12px;\">Merci aux organisateurs : <a href=\"http:\/\/www.atosworldline.fr\">Atos Worldline<\/a> et <a href=\"http:\/\/www.cofidis.fr\">Cofidis<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;\u00e9tait donc le Caf\u00e9 Croissance, ca matin, ou j&rsquo;avais la chance d&rsquo;\u00eatre invit\u00e9, pour parler de performance et de processus de paiement. Quelques points, not\u00e9s de ci de l\u00e0 : Les plateformes de paiements (PSP pour les intimes) sont bien plus personnalisables que ce qu&rsquo;on croit bien souvent. Exemple \u00ab\u00a0choc\u00a0\u00bb avec Ventes Priv\u00e9es : tout [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,127,12],"class_list":["post-4304","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-paiement","tag-salons-et-evenements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caf\u00e9 Croissance - quelques notes - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/11\/17\/cafe-croissance-quelques-notes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caf\u00e9 Croissance - quelques notes - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"C&rsquo;\u00e9tait donc le Caf\u00e9 Croissance, ca matin, ou j&rsquo;avais la chance d&rsquo;\u00eatre invit\u00e9, pour parler de performance et de processus de paiement. Quelques points, not\u00e9s de ci de l\u00e0 : Les plateformes de paiements (PSP pour les intimes) sont bien plus personnalisables que ce qu&rsquo;on croit bien souvent. Exemple \u00ab\u00a0choc\u00a0\u00bb avec Ventes Priv\u00e9es : tout [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2010\/11\/17\/cafe-croissance-quelques-notes\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-17T18:20:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-11-18T10:59:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/11\/vp-e1290017529328.png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/11\\\/17\\\/cafe-croissance-quelques-notes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/11\\\/17\\\/cafe-croissance-quelques-notes\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Caf\u00e9 Croissance &#8211; 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