{"id":43,"date":"2007-02-08T14:21:58","date_gmt":"2007-02-08T13:21:58","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/02\/08\/lexperimentation-de-la-fnac-avec-une-premiere-boutique-riche\/"},"modified":"2007-02-08T14:53:13","modified_gmt":"2007-02-08T13:53:13","slug":"lexperimentation-de-la-fnac-avec-une-premiere-boutique-riche","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/02\/08\/lexperimentation-de-la-fnac-avec-une-premiere-boutique-riche\/","title":{"rendered":"L’exp\u00e9rimentation de la Fnac avec une premi\u00e8re \u00ab\u00a0boutique riche\u00a0\u00bb"},"content":{"rendered":"

Fred<\/a> vous en avait parl\u00e9 ici<\/a>.<\/p>\n

La Fnac pr\u00e9parait la sortie d’une application, appel\u00e9e \u00ab\u00a0guide d’achat interactif<\/strong>\u00ab\u00a0. Et bien elle est sortie, et vous pouvez la trouver l\u00e0<\/a>.<\/p>\n

Bon, pour d\u00e9marrer, il faut \u00eatre 100% Microsoft : avoir Internet Explorer \u00e0 jour, et surtout, avoir XP (ou Vista bien s\u00fbr) et la derni\u00e8re version du framework .NET install\u00e9 (plus de 80 Mo !).<\/p>\n

Une fois qu’on a montr\u00e9 \u00ab\u00a0pate blanche\u00a0\u00bb, on peut installer et lancer l’application.<\/p>\n

On arrive devant un carrousel, qui permet de choisir le type de produit que l’on souhaite acheter :<\/p>\n

<\/p>\n

Pour cette premi\u00e8re version, seul le rayon des ordinateur est actif.<\/p>\n

Premi\u00e8re d\u00e9marche, il faut synchroniser les contenus<\/strong>. Cette application permet d’exp\u00e9rimenter une utilisation mixte, on-line \/ off-line.<\/p>\n

Une fois cette synchronisation effectu\u00e9e, on peut cliquer sur l’ordinateur portable, et entrer dans le rayon proprement dit, ou l’on peut consulter les diff\u00e9rents mod\u00e8les propos\u00e9s :<\/p>\n

<\/p>\n

On peut raffiner les recherches, en cliquant sur l’un des boutons vert du haut (type d’usage, OS, marque, ….) :<\/p>\n

<\/p>\n

Enfin, en cliquant sur une fiche, on arrive sur une fen\u00eatre qui d\u00e9taille le produit :<\/p>\n

<\/p>\n

On peut acheter, mais on est alors redirig\u00e9 vers une page web, dans notre bon vieux navigateur pr\u00e9f\u00e9r\u00e9.<\/p>\n

En synth\u00e8se…<\/h2>\n

Bon, il faut prendre cette application pour ce qu’elle est : une simple exp\u00e9rimentation<\/strong>.<\/p>\n

Cette application est incompl\u00e8te mais permet d’explorer de nouveaux usages :<\/p>\n

    \n
  • Une interface plus riche<\/strong>, avec des effets 3D et autres fondus encha\u00een\u00e9s.<\/li>\n
  • Une application qui permet une navigation on-line \/ off-line.<\/strong><\/li>\n
  • Une application hors du navigateur <\/strong>: c’est le r\u00eave du marchand, que d’\u00eatre directement sur le bureau de l’ordinateur. Est-ce le r\u00eave du client ? qu’est-ce que cela va lui apporter ?<\/li>\n
  • L’ergonomie d’une telle application est tr\u00e8s d\u00e9licate \u00e0 d\u00e9finir et mettre au point<\/strong>, et dans ce genre d’environnement, il faut tout faire, tout d\u00e9finir (exemple : l’action quand on clique sur une fl\u00e8che n’est pas forc\u00e9ment intuitive…).<\/li>\n<\/ul>\n

    Bien entendu, avant de se lancer r\u00e9ellement dans le d\u00e9veloppement d’une telle application, il faudra bien mesurer les diff\u00e9rents param\u00e8tres (co\u00fbt, d\u00e9lais, cible de clients, …).<\/p>\n

    Il me semble certains que ce genre d’initiative va se g\u00e9n\u00e9raliser, et qu’un client, habitu\u00e9 \u00e0 un marchand, pourra trouver son int\u00e9r\u00eat \u00e0 ce type d’application, pour peu que celle-ci soit bien faite, et lui apporte donc un vrai service.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Fred vous en avait parl\u00e9 ici. La Fnac pr\u00e9parait la sortie d’une application, appel\u00e9e \u00ab\u00a0guide d’achat interactif\u00ab\u00a0. Et bien elle est sortie, et vous pouvez la trouver l\u00e0. Bon, pour d\u00e9marrer, il faut \u00eatre 100% Microsoft : avoir Internet Explorer \u00e0 jour, et surtout, avoir XP (ou Vista bien s\u00fbr) et la derni\u00e8re version du […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,6,8,3],"class_list":["post-43","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-ergonomie","tag-nouvelles-interfaces","tag-web-20"],"yoast_head":"\nL'exp\u00e9rimentation de la Fnac avec une premi\u00e8re "boutique riche" - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/02\/08\/lexperimentation-de-la-fnac-avec-une-premiere-boutique-riche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'exp\u00e9rimentation de la Fnac avec une premi\u00e8re "boutique riche" - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Fred vous en avait parl\u00e9 ici. La Fnac pr\u00e9parait la sortie d’une application, appel\u00e9e \u00ab\u00a0guide d’achat interactif\u00ab\u00a0. Et bien elle est sortie, et vous pouvez la trouver l\u00e0. 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