{"id":4282,"date":"2010-11-08T13:20:47","date_gmt":"2010-11-08T12:20:47","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=4282"},"modified":"2010-11-08T13:31:05","modified_gmt":"2010-11-08T12:31:05","slug":"barycentre-des-applications-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/11\/08\/barycentre-des-applications-e-commerce\/","title":{"rendered":"Barycentre des applications e-commerce"},"content":{"rendered":"
Dr\u00f4le de titre, non ?<\/div>\n
\"\"<\/a><\/div>\n
Je passe pas mal de temps \u00e0 rencontrer des \u00e9diteurs de solutions e-commerce.<\/div>\n
C’est, je dois bien le dire, tout \u00e0 fait passionnant<\/strong>.<\/div>\n
C’est un peu comme une enqu\u00eate : il faut chercher \u00e0 comprendre de que fait le produit, et en quoi il est diff\u00e9rent des autres solutions<\/strong>.<\/div>\n
Chaque solution a ses sp\u00e9cificit\u00e9s, et, objectivement, ce n’est pas simple du tout de comprendre o\u00f9 sont r\u00e9ellement les diff\u00e9rences<\/strong>, au del\u00e0 des discours marketing et de l’image des marques.<\/div>\n
Le barycentre d’une application, c’est une mani\u00e8re imag\u00e9e de mettre en avant le \u00ab\u00a0coeur de valeur\u00a0\u00bb d’une application.<\/div>\n
Une bonne fa\u00e7on de comprendre ce point est de se renseigner sur l’histoire du produit et de l’\u00e9diteur associ\u00e9.<\/strong><\/div>\n
Si certains produits ont une origine purement web<\/strong> (Magento<\/a>, Prestashop<\/a>), d’autres ont des origines diff\u00e9rentes : ERP pour certains, PIM pour d’autres.<\/div>\n
Ainsi, Hybris<\/a> est \u00e0 historiquement un moteur de PIM, construit pour permettre la vente multi canal des produits.<\/div>\n
D’autres, comme Octave<\/a>, Dotsoft<\/a> ou Netwave<\/a> viennent de l’ERP.<\/div>\n
Une solution orient\u00e9e Web sera ax\u00e9e sur toutes les options li\u00e9es \u00e0 l’affichage et l’annimation du site.<\/div>\n
Une solution orient\u00e9e PIM sera ax\u00e9e sur le produit, et toute la richesse de sa \u00ab\u00a0composition\u00a0\u00bb et des pr\u00e9sentations suivant les canaux.<\/div>\n
Une solution orient\u00e9 ERP sera ax\u00e9e aussi sur le produit, mais plus en amont : lien avec les fournisseurs, …<\/div>\n
C’est un axe d’analyse qui me semble tout \u00e0 fait fondamental <\/strong>pour le choix d’une brique e-commerce :<\/div>\n
De quoi avez vous besoin, et quelles solutions allez vous choisir pour combler ce besoin ?<\/div>\n
Au fait : esp\u00e9rer une solution qui fait tout tr\u00e8s bien, c’est croire au p\u00e8re No\u00ebl ;).<\/div>\n","protected":false},"excerpt":{"rendered":"

Dr\u00f4le de titre, non ? Je passe pas mal de temps \u00e0 rencontrer des \u00e9diteurs de solutions e-commerce. C’est, je dois bien le dire, tout \u00e0 fait passionnant. C’est un peu comme une enqu\u00eate : il faut chercher \u00e0 comprendre de que fait le produit, et en quoi il est diff\u00e9rent des autres solutions. Chaque […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,139,189],"class_list":["post-4282","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-systeme-dinformation","tag-systeme-dinformation-e-commerce"],"yoast_head":"\nBarycentre des applications e-commerce - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/11\/08\/barycentre-des-applications-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barycentre des applications e-commerce - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Dr\u00f4le de titre, non ? Je passe pas mal de temps \u00e0 rencontrer des \u00e9diteurs de solutions e-commerce. C’est, je dois bien le dire, tout \u00e0 fait passionnant. C’est un peu comme une enqu\u00eate : il faut chercher \u00e0 comprendre de que fait le produit, et en quoi il est diff\u00e9rent des autres solutions. 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