![\"\"](\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/10\/mba2.png\" "\\"mba2\\"")
<\/a><\/p>\nCela me semble un excellent compromis : on a dans un premier temps une immersion compl\u00e8te, puis, sans avoir \u00e0 cliquer, on arrive sur la page d’accueil.<\/p>\n
Je trouve \u00e7a bien mieux que les \u00ab\u00a0pr\u00e9 home\u00a0\u00bb habituelles, qui prennent le risque d’augmenter le taux de rebond.<\/p>\n","protected":false},"excerpt":{"rendered":"
La site d’Apple est pour moi une r\u00e9f\u00e9rence, avec sa simplicit\u00e9, et la mise en avant d’un seul produit. Avec la sortie du MacBook Air, Apple va plus loin, et propose une sorte de \u00ab\u00a0pr\u00e9 home\u00a0\u00bb : La page est 100% d\u00e9di\u00e9e \u00e0 la mise en avant du produit… Mais au bout de quelques secondes, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[380,379,371,6],"class_list":["post-4226","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-apple","tag-araok","tag-e-commerce","tag-ergonomie"],"yoast_head":"\n
Apple, ou l'art de la mise en sc\u00e8ne - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/11\/02\/apple-ou-lart-de-la-mise-en-scene\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple, ou l'art de la mise en sc\u00e8ne - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"La site d’Apple est pour moi une r\u00e9f\u00e9rence, avec sa simplicit\u00e9, et la mise en avant d’un seul produit. Avec la sortie du MacBook Air, Apple va plus loin, et propose une sorte de \u00ab\u00a0pr\u00e9 home\u00a0\u00bb : La page est 100% d\u00e9di\u00e9e \u00e0 la mise en avant du produit… Mais au bout de quelques secondes, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2010\/11\/02\/apple-ou-lart-de-la-mise-en-scene\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-02T06:24:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-11-02T06:25:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/10\/mba1.png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/11\\\/02\\\/apple-ou-lart-de-la-mise-en-scene\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/11\\\/02\\\/apple-ou-lart-de-la-mise-en-scene\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Apple, ou l’art de la mise en sc\u00e8ne\",\"datePublished\":\"2010-11-02T06:24:10+00:00\",\"dateModified\":\"2010-11-02T06:25:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/11\\\/02\\\/apple-ou-lart-de-la-mise-en-scene\\\/\"},\"wordCount\":131,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/11\\\/02\\\/apple-ou-lart-de-la-mise-en-scene\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/10\\\/mba1.png\",\"keywords\":[\"Apple\",\"ARAOK !\",\"e-commerce\",\"Ergonomie\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/11\\\/02\\\/apple-ou-lart-de-la-mise-en-scene\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/11\\\/02\\\/apple-ou-lart-de-la-mise-en-scene\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/11\\\/02\\\/apple-ou-lart-de-la-mise-en-scene\\\/\",\"name\":\"Apple, ou l'art de la mise en sc\u00e8ne - 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<\/a><\/p>\n