{"id":419,"date":"2008-03-31T21:28:56","date_gmt":"2008-03-31T20:28:56","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2008\/03\/31\/crm-opensugar-partie-1\/"},"modified":"2008-05-18T20:34:42","modified_gmt":"2008-05-18T19:34:42","slug":"crm-opensugar-partie-1","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/03\/31\/crm-opensugar-partie-1\/","title":{"rendered":"CRM \/ SugarCRM &#8211; Partie 1"},"content":{"rendered":"<p>J&rsquo;\u00e9tais invit\u00e9, l&rsquo;autre jour, \u00e0 une pr\u00e9sentation de <a title=\"Aller sur la page d'accueil de SugarCRM, solution opensource de CRM\" href=\"http:\/\/www.sugarcrm.com\/\" target=\"_blank\">SugarCRM<\/a>, organis\u00e9e par <a title=\"Aller sur le site de Ysance\" href=\"http:\/\/www.ysance.com\" target=\"_blank\">Ysance<\/a> (bravo Samuel).<\/p>\n<p>Ysance connait tr\u00e8s bien ce logiciel, pour l&rsquo;avoir mis en \u0153uvre dans de nombreux contextes.<\/p>\n<p><acronym title=\"Customer Relationship Management\">CRM<\/acronym> donc&#8230;<\/p>\n<p>L&rsquo;id\u00e9e de base du CRM, c&rsquo;est qu&rsquo;il est plus rentable de cultiver les clients existants que de travailler \u00e0 en ramener des nouveaux. Evidemment, il ne faut pas appliquer cette doctrine \u00e0 la lettre : il est toujours bien d&rsquo;aller chercher des nouveaux clients, mais cel\u00e0 nous rappelle qu&rsquo;on peut travailler sur la base install\u00e9e.<\/p>\n<p>Travailler la base install\u00e9e, cela veut n\u00e9cessairement dire mieux travailler la relation avec ces clients.<\/p>\n<p>La relation avec les clients, c&rsquo;est :<\/p>\n<ul>\n<li>La relation avant la vente, la relation durant la prospection donc ;<\/li>\n<li>La relation pendant la vente ;<\/li>\n<li>La relation apr\u00e8s la vente, y compris le service apr\u00e8s vente.<\/li>\n<\/ul>\n<p>Une solution CRM, c&rsquo;est une solution qui doit permettre de g\u00e9rer l&rsquo;ensemble des donn\u00e9es et des processus li\u00e9s \u00e0 la relation entre l&rsquo;entreprise et les clients.<\/p>\n<p>SugarCRM est l&rsquo;un des acteurs cl\u00e9 de ce march\u00e9, et le leader des solutions open-source.<\/p>\n<p>SugarCRM commercialise diff\u00e9rentes version de sa solution, et la version de base, d\u00e9j\u00e0 tr\u00e8s compl\u00e8te, est gratuite. Les versions plus compl\u00e8tes sont payantes avec des prix somme toute raisonnables (de 275 $ \u00e0 450 $ par utilisateur et par ans).<\/p>\n<p>Avoir une solution open source est important dans ce genre d&rsquo;application. Par d\u00e9finition, cette application est au coeur du syst\u00e8me d&rsquo;information, et c&rsquo;est donc important pour l&rsquo;entreprise d&rsquo;avoir la main sur le code source.<\/p>\n<p>OpenSugar est une application \u00e9crite en PHP 5, utilisant une base de donn\u00e9e (souvent MySQL, mais OpenSugar supporte d&rsquo;autres bases).<\/p>\n<p>Pour le e-commerce, le CRM est tout simplement vital !<\/p>\n<p>La suite au prochain \u00e9pisode !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;\u00e9tais invit\u00e9, l&rsquo;autre jour, \u00e0 une pr\u00e9sentation de SugarCRM, organis\u00e9e par Ysance (bravo Samuel). Ysance connait tr\u00e8s bien ce logiciel, pour l&rsquo;avoir mis en \u0153uvre dans de nombreux contextes. CRM donc&#8230; L&rsquo;id\u00e9e de base du CRM, c&rsquo;est qu&rsquo;il est plus rentable de cultiver les clients existants que de travailler \u00e0 en ramener des nouveaux. Evidemment, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7,5],"tags":[371,373,14,372],"class_list":["post-419","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","category-software","tag-e-commerce","tag-e-marketing","tag-open-source","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM \/ SugarCRM - Partie 1 - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/03\/31\/crm-opensugar-partie-1\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM \/ SugarCRM - Partie 1 - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J&rsquo;\u00e9tais invit\u00e9, l&rsquo;autre jour, \u00e0 une pr\u00e9sentation de SugarCRM, organis\u00e9e par Ysance (bravo Samuel). 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