{"id":4083,"date":"2010-09-26T20:01:26","date_gmt":"2010-09-26T19:01:26","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=4083"},"modified":"2010-09-26T20:01:26","modified_gmt":"2010-09-26T19:01:26","slug":"les-bonnes-vielles-methodes-marketing-ont-encore-de-beaux-jours","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/09\/26\/les-bonnes-vielles-methodes-marketing-ont-encore-de-beaux-jours\/","title":{"rendered":"Les bonnes vielles m\u00e9thodes marketing ont encore de beaux jours"},"content":{"rendered":"

J’ai \u00e9t\u00e9\u00a0interview\u00e9, la semaine derni\u00e8re, par un journaliste de l’Atelier (vous pouvez lire l’article ici<\/a>).<\/p>\n

Sujet :<\/p>\n

Une \u00e9tude montre que le m\u00eame produit est mieux per\u00e7u s’il est utilis\u00e9 apr\u00e8s \u00ab\u00a0matraquage\u00a0\u00bb publicitaire ventant ses m\u00e9rites.<\/p>\n

A contrario, un produit est mal vu si la communication parle de ses d\u00e9faut<\/p>\n

Au final, les clients les plus heureux sont ceux qui ont eu une communication exclusivement positive<\/strong>.<\/p>\n

Cela met en \u00e9vidence le bien fond\u00e9 des bonnes vielles m\u00e9thodes marketing<\/strong> :<\/p>\n

On vente les m\u00e9rites du produit, on le fait briller, et, d’une mani\u00e8re ou d’une autre, on cache les d\u00e9faut, les faiblesses.<\/p>\n

On nous parle d’\u00e9volution, de r\u00e9volution dans les relations entre les vendeurs et les clients.<\/p>\n

Je pense pour ma part qu’il faut mettre en perspective les \u00e9volutions actuelles.<\/p>\n

Un marketing bien \u00ab\u00a0bourrin\u00a0\u00bb, pour vanter les m\u00e9rites d’un produit, c’est toujours tr\u00e8s efficace<\/strong>.<\/p>\n

Pour expliquer ce ph\u00e9nom\u00e8ne, j’utilise le terme d’ \u00ab\u00a0\u00e9tiquetage positif\u00a0\u00bb.<\/p>\n

N’est-ce pas, d’ailleurs, le talent d’un Steve Jobs ?<\/p>\n

Il nous fait un \u00ab\u00a0m\u00e9ga\u00a0\u00bb \u00e9tiquetage positif, en nous matraquant, sur tous les m\u00e9dias, que ses produits sont les meilleurs du monde.<\/p>\n

Une fois qu’on a achet\u00e9 le produit, on passe sur les d\u00e9fauts, parce qu’on est convaincu, contre vents et mar\u00e9es, que le produit est r\u00e9ellement le meilleur du monde.<\/p>\n

Cela ne veut pas dire qu’on ne doit pas \u00e9couter ses clients, discuter avec eux…<\/p>\n","protected":false},"excerpt":{"rendered":"

J’ai \u00e9t\u00e9\u00a0interview\u00e9, la semaine derni\u00e8re, par un journaliste de l’Atelier (vous pouvez lire l’article ici). Sujet : Une \u00e9tude montre que le m\u00eame produit est mieux per\u00e7u s’il est utilis\u00e9 apr\u00e8s \u00ab\u00a0matraquage\u00a0\u00bb publicitaire ventant ses m\u00e9rites. A contrario, un produit est mal vu si la communication parle de ses d\u00e9faut Au final, les clients les […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373],"class_list":["post-4083","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"\nLes bonnes vielles m\u00e9thodes marketing ont encore de beaux jours - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/09\/26\/les-bonnes-vielles-methodes-marketing-ont-encore-de-beaux-jours\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les bonnes vielles m\u00e9thodes marketing ont encore de beaux jours - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J’ai \u00e9t\u00e9\u00a0interview\u00e9, la semaine derni\u00e8re, par un journaliste de l’Atelier (vous pouvez lire l’article ici). Sujet : Une \u00e9tude montre que le m\u00eame produit est mieux per\u00e7u s’il est utilis\u00e9 apr\u00e8s \u00ab\u00a0matraquage\u00a0\u00bb publicitaire ventant ses m\u00e9rites. 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