![\"\"](\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/dior1.png\" "\\"dior\\"")
<\/a><\/p>\nL’espace est noir, avec au milieu, une volute de fum\u00e9e blanche, qui \u00e9volue au passage de la souris.<\/p>\n
Un clic, et le produit appara\u00eet.<\/p>\n
On n’est pas dans le monde du e-commerce.<\/p>\n
L’objectif n’est pas de vendre, mais de faire r\u00eaver<\/strong>.<\/p>\nTout est l\u00e0 : on peut faire beaucoup de choses sur le Web : pr\u00e9senter une entreprise, faire r\u00eaver sur un produit d’exception, ou vendre.<\/p>\n
Ces diff\u00e9rents espaces doivent se compl\u00e9ter, mais ne peuvent pas se m\u00e9langer<\/strong>.<\/p>\nBien s\u00fbr, on peut, on doit m\u00eame travailler la coh\u00e9rence entre ces espaces.<\/p>\n
On peut travailler \u00e0 des passerelles, qui permettent de garantir la coh\u00e9rence des liens entre les espaces. Exemple : on peut automatiser les liens entre le site de pr\u00e9sentation, et le site e-commerce, et r\u00e9ciproquement.<\/p>\n
Par contre, bien \u00e9videment, le parcours client n’a pas grand chose \u00e0 voir entre l’espace \u00ab\u00a0immersif\u00a0\u00bb et l’espace de vente.<\/p>\n
C’est tout un art !<\/p>\n","protected":false},"excerpt":{"rendered":"
Quand vous allez sur le site LadyDior, vous n’entrez pas sur un banal site web. Vous entrez dans l’univers d’une marque prestigieuse : L’espace est noir, avec au milieu, une volute de fum\u00e9e blanche, qui \u00e9volue au passage de la souris. Un clic, et le produit appara\u00eet. On n’est pas dans le monde du e-commerce. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,373],"class_list":["post-4010","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-marketing"],"yoast_head":"\n
L'univers du luxe - Dior - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'univers du luxe - Dior - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Quand vous allez sur le site LadyDior, vous n’entrez pas sur un banal site web. Vous entrez dans l’univers d’une marque prestigieuse : L’espace est noir, avec au milieu, une volute de fum\u00e9e blanche, qui \u00e9volue au passage de la souris. Un clic, et le produit appara\u00eet. On n’est pas dans le monde du e-commerce. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-27T18:43:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/dior1.png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"L’univers du luxe – Dior\",\"datePublished\":\"2010-09-27T18:43:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/\"},\"wordCount\":199,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/09\\\/dior1.png\",\"keywords\":[\"ARAOK !\",\"e-marketing\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/\",\"name\":\"L'univers du luxe - Dior - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/09\\\/dior1.png\",\"datePublished\":\"2010-09-27T18:43:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/09\\\/dior1.png\",\"contentUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/09\\\/dior1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/09\\\/27\\\/lunivers-du-luxe-dior\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L’univers du luxe – Dior\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'univers du luxe - Dior - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/","og_locale":"fr_FR","og_type":"article","og_title":"L'univers du luxe - Dior - Ziserman.com","og_description":"Quand vous allez sur le site LadyDior, vous n’entrez pas sur un banal site web. Vous entrez dans l’univers d’une marque prestigieuse : L’espace est noir, avec au milieu, une volute de fum\u00e9e blanche, qui \u00e9volue au passage de la souris. Un clic, et le produit appara\u00eet. On n’est pas dans le monde du e-commerce. […]","og_url":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/","og_site_name":"Ziserman.com","article_published_time":"2010-09-27T18:43:01+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/dior1.png","type":"","width":"","height":""}],"author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"L’univers du luxe – Dior","datePublished":"2010-09-27T18:43:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/"},"wordCount":199,"commentCount":2,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/dior1.png","keywords":["ARAOK !","e-marketing"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/","url":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/","name":"L'univers du luxe - Dior - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/#primaryimage"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/dior1.png","datePublished":"2010-09-27T18:43:01+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/#primaryimage","url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/dior1.png","contentUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/dior1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2010\/09\/27\/lunivers-du-luxe-dior\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"L’univers du luxe – Dior"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/4010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=4010"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/4010\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=4010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=4010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=4010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}