{"id":4002,"date":"2010-09-20T06:19:56","date_gmt":"2010-09-20T05:19:56","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=4002"},"modified":"2010-09-20T06:19:56","modified_gmt":"2010-09-20T05:19:56","slug":"luxe-et-performance-avec-tiffany","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/09\/20\/luxe-et-performance-avec-tiffany\/","title":{"rendered":"Luxe et performance avec Tiffany"},"content":{"rendered":"<p>Je donnais une formation la semaine derni\u00e8re, et l&rsquo;une des personnes de la salle m&rsquo;a parl\u00e9 du site Tiffany :<\/p>\n<p><a title=\"Aller sur le site de Tiffany\" href=\"http:\/\/www.tiffany.fr\/\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4003\" title=\"tiffany - home\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/tiffany1.png\" alt=\"\" width=\"500\" height=\"368\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/tiffany1.png 500w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/tiffany1-300x220.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>De mani\u00e8re g\u00e9n\u00e9rale, les sites li\u00e9s au luxe ne respectent pas les standards du e-commerce, avec comme r\u00e9sultat pr\u00e9visible des taux de transformations&#8230; adapt\u00e9s ;).<\/p>\n<p>Ici, c&rsquo;est \u00e0 mon sens un des meilleurs exemple, entre luxe et performance.<\/p>\n<p>Le site, comme vous pouvez le voir sur la home, est extr\u00eamement d\u00e9pouill\u00e9.<\/p>\n<p>Et les visuels produits sont les plus grands possibles.<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/tiffany2.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4005\" title=\"tiffany - cat\u00e9gories\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/tiffany2.png\" alt=\"\" width=\"500\" height=\"377\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/tiffany2.png 500w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/tiffany2-300x226.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Les pages cat\u00e9gories sont \u00e9galement tr\u00e8s d\u00e9pouill\u00e9es&#8230; A l&rsquo;extr\u00eame, m\u00eame, puis qu&rsquo;aucun texte n&rsquo;est affich\u00e9.<\/p>\n<p>Tr\u00e8s joli. On notera juste que ce n&rsquo;est pas la meilleure solution pour le r\u00e9f\u00e9rencement naturel.<\/p>\n<p>Au passage de la souris, une autre photo est affich\u00e9e, montrant le produit en d\u00e9tail.<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/Capture-d\u2019\u00e9cran-2010-09-20-\u00e0-07.11.37.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4006\" title=\"zoom produit dans la page cat\u00e9gorie\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/Capture-d\u2019\u00e9cran-2010-09-20-\u00e0-07.11.37.png\" alt=\"\" width=\"448\" height=\"299\" \/><\/a><\/p>\n<p>Cette zone est g\u00e9r\u00e9e en Flash.<\/p>\n<p>Au dessus, quelques options permettent de naviguer dans la cat\u00e9gorie avec des filtres : mati\u00e8re, prix, &#8230;<\/p>\n<p>Derni\u00e8re page analys\u00e9e : la page produit :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/tiffany4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4007\" title=\"tiffany - fiche produit\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/tiffany4.png\" alt=\"\" width=\"500\" height=\"374\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/tiffany4.png 500w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/tiffany4-300x224.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Tr\u00e8s propre \u00e9galement. Cela n&#8217;emp\u00eache pas le site de mettre en oeuvre de l&rsquo;ergonomie incitative, avec un bouton \u00ab\u00a0ajouter au panier\u00a0\u00bb bien visible.<\/p>\n<p>Bon, la photo du produit ne permet pas de voir le produit \u00ab\u00a0d&rsquo;assez pr\u00e8s\u00a0\u00bb \u00e0 mon gout.<\/p>\n<p>Tr\u00e8s bon exemple en tout cas, qui montre qu&rsquo;on peut faire un site classe et efficace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je donnais une formation la semaine derni\u00e8re, et l&rsquo;une des personnes de la salle m&rsquo;a parl\u00e9 du site Tiffany : De mani\u00e8re g\u00e9n\u00e9rale, les sites li\u00e9s au luxe ne respectent pas les standards du e-commerce, avec comme r\u00e9sultat pr\u00e9visible des taux de transformations&#8230; adapt\u00e9s ;). Ici, c&rsquo;est \u00e0 mon sens un des meilleurs exemple, entre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,6,96],"class_list":["post-4002","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-ergonomie","tag-ergonomie-incitative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxe et performance avec Tiffany - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/09\/20\/luxe-et-performance-avec-tiffany\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxe et performance avec Tiffany - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je donnais une formation la semaine derni\u00e8re, et l&rsquo;une des personnes de la salle m&rsquo;a parl\u00e9 du site Tiffany : De mani\u00e8re g\u00e9n\u00e9rale, les sites li\u00e9s au luxe ne respectent pas les standards du e-commerce, avec comme r\u00e9sultat pr\u00e9visible des taux de transformations&#8230; adapt\u00e9s ;). 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