{"id":40,"date":"2007-02-06T22:21:27","date_gmt":"2007-02-06T21:21:27","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/"},"modified":"2007-02-06T23:09:24","modified_gmt":"2007-02-06T22:09:24","slug":"e-commerce-20","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/","title":{"rendered":"e-commerce 2.0 ?"},"content":{"rendered":"<p>Pourquoi parler de e-commerce 2.0 ?<\/p>\n<p>Que recouvre cette appellation ? Qu&rsquo;est-ce qui se cache derri\u00e8re ?<\/p>\n<p>Est-ce important pour un e-marchand de faire du e-commerce 2.0 ?<\/p>\n<p>Voici quelques questions que je vais tenter de traiter !<\/p>\n<p>En fait, c&rsquo;est plus ou moins le sujet que je traite dans l&rsquo;ensemble de ce blog, mais il me semble int\u00e9ressant de prendre un peu de recul, et de mieux d\u00e9finir \u00ab\u00a0le terrain de jeu\u00a0\u00bb.<\/p>\n<p><strong>L<\/strong><strong>e Web 2.0 est une \u00e9tiquette marketing<\/strong>, qui regroupe plusieurs concepts, plusieurs id\u00e9es, plus ou moins jeunes, plus ou moins innovantes.<\/p>\n<p>Ce qui me semble important, c&rsquo;est que <strong>ce label permet d&rsquo;identifier une volont\u00e9 d&rsquo;innover<\/strong> : c&rsquo;est pour moi le signe qu&rsquo;on a bien compris qu&rsquo;on \u00e9tait au d\u00e9but de l&rsquo;histoire, et que faire du commerce sur Internet r\u00e9pond \u00e0 de nouvelles lois, qui sont en train d&rsquo;\u00eatre \u00e9crites.<\/p>\n<p><strong>Le e-commerce 2.0<\/strong>, c&rsquo;est donc du e-commerce  :<\/p>\n<ul>\n<li>Qui prend en compte <strong>les nouvelles tendances marketing ;<br \/>\n<\/strong><\/li>\n<li>Qui exploite <strong>les derni\u00e8res avanc\u00e9es technologiques ; <\/strong><\/li>\n<\/ul>\n<p>Tout cela afin d&rsquo;<strong>am\u00e9liorer l&rsquo;exp\u00e9rience de l&rsquo;utilisateur, <\/strong>et donc de <strong>vendre plus et mieux<\/strong>.<\/p>\n<h2>Les id\u00e9es marketing<\/h2>\n<ul>\n<li><strong>Tout le monde est acteur<\/strong> : le monde est \u00ab\u00a0sym\u00e9trique\u00a0\u00bb, l&rsquo;acheteur est \u00e9galement potentiellement un vendeur, l&rsquo;auditeur peut \u00eatre \u00e9galement cr\u00e9ateur de contenus\u2026<\/li>\n<li><strong>Le client est au centre <\/strong>: il est aux commandes.  On lui impose le moins de choses possibles. <strong><br \/>\n<\/strong><\/li>\n<li><strong>Le client appartient \u00e0 des communaut\u00e9s<\/strong> : li\u00e9es \u00e0 ses centres d&rsquo;int\u00e9r\u00eats (sport, musique, &#8230;), sa situation (avec ou sans enfants, &#8230;)&#8230; Il a \u00e0 sa disposition tout un tas de services qui lui permettent d&rsquo;int\u00e9ragir avec ses diff\u00e9rentes communaut\u00e9s.<\/li>\n<li><strong>Le marketing viral<\/strong> : les clients peuvent eux m\u00eame devenir des vendeurs, \u00e0      leur \u00e9chelle, et les clients des clients aussi, et ainsi de suite. C&rsquo;est une v\u00e9ritable <strong>r\u00e9action en cha\u00eene<\/strong>.<\/li>\n<li><strong>La th\u00e9orie de la \u00ab\u00a0long tail\u00a0\u00bb<\/strong> : les petits fleuves font les grandes rivi\u00e8res&#8230; (notion un peu longue \u00e0 d\u00e9crire dans ce billet. Vous trouverez plus d&rsquo;infos <a href=\"http:\/\/fr.wikipedia.org\/wiki\/Longue_tra%C3%AEne\" title=\"Wikipedia : long tail\" target=\"_blank\">ici<\/a>).<\/li>\n<\/ul>\n<h2>Les id\u00e9es techniques<\/h2>\n<ul>\n<li><strong>Les flux RSS<\/strong> : Id\u00e9e simple et puissante, qui permet de \u00ab\u00a0structurer le      web\u00a0\u00bb. Une des utilisations qui commence \u00e0 \u00eatre bien r\u00e9pandue, c&rsquo;est      la possibilit\u00e9 de s&rsquo;abonner \u00e0 un flux d&rsquo;informations (un blog, un journal, \u2026).      Ensuite, on re\u00e7oit directement les informations du flux avec un logiciel      adapt\u00e9 (<a href=\"http:\/\/www.rssbandit.org\/\" title=\"RSS Bandit\" target=\"_blank\">RSS Bandit<\/a> par exemple) ou sur Internet, avec des services comme <a href=\"http:\/\/www.netvibes.com\/\" title=\"Netvibes\" target=\"_blank\">Netvibes<\/a>      ou <a href=\"http:\/\/www.google.com\/reader\/view\/\" title=\"Google RSS Reader\" target=\"_blank\">Google RSS Reader<\/a>. Bien entendu, on peut utiliser les flux RSS pour      bien d&rsquo;autres applications !<\/li>\n<li><strong>Les interfaces riches<\/strong> : proposer \u00e0 l&rsquo;utilisateur un environnement convivial, simple, ergonomique, qui utilise diff\u00e9rents m\u00e9dias (audio, vid\u00e9o, animations, &#8230;) pour mieux mettre en valeur les produits et pour <strong>rendre le processus d&rsquo;achat plus intuitif et plus rapide<\/strong>.<\/li>\n<\/ul>\n<p>A partir de l\u00e0, <strong>il n&rsquo;y a pas de recette magique<\/strong>. <strong>Chaque marchand est un cas unique<\/strong>, avec des objectifs, des produits, des clients et des moyens diff\u00e9rents. Il ne faut donc surtout pas tomber dans le dogmatisme. Au bout du compte, seul compte le r\u00e9sultat : le chiffre d&rsquo;affaires !<\/p>\n<p>Mais le paysage bouge, la concurrence arrive en force. L&rsquo;immobilit\u00e9 est certainement une maladie mortelle sur Internet !<\/p>\n<p><strong>Le e-commerce 2.0, c&rsquo;est une boite \u00e0 outils<\/strong>, dans laquelle on peut <strong>piocher des id\u00e9es int\u00e9ressantes pour <\/strong>mieux se diff\u00e9rencier et <strong>am\u00e9liorer sa performance<\/strong>.<\/p>\n<p>Pour ma part, <strong>je me positionne sur le e-commerce 2.0 <\/strong>parce que cela permet de visionner rapidement (mais imparfaitement !) mon expertise et mon apport pour les marchands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi parler de e-commerce 2.0 ? Que recouvre cette appellation ? Qu&rsquo;est-ce qui se cache derri\u00e8re ? Est-ce important pour un e-marchand de faire du e-commerce 2.0 ? Voici quelques questions que je vais tenter de traiter ! En fait, c&rsquo;est plus ou moins le sujet que je traite dans l&rsquo;ensemble de ce blog, mais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,3],"class_list":["post-40","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-web-20"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e-commerce 2.0 ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e-commerce 2.0 ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Pourquoi parler de e-commerce 2.0 ? Que recouvre cette appellation ? Qu&rsquo;est-ce qui se cache derri\u00e8re ? Est-ce important pour un e-marchand de faire du e-commerce 2.0 ? Voici quelques questions que je vais tenter de traiter ! En fait, c&rsquo;est plus ou moins le sujet que je traite dans l&rsquo;ensemble de ce blog, mais [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2007-02-06T21:21:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2007-02-06T22:09:24+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/06\\\/e-commerce-20\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/06\\\/e-commerce-20\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"e-commerce 2.0 ?\",\"datePublished\":\"2007-02-06T21:21:27+00:00\",\"dateModified\":\"2007-02-06T22:09:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/06\\\/e-commerce-20\\\/\"},\"wordCount\":595,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"e-commerce\",\"e-marketing\",\"Web 2.0\"],\"articleSection\":[\"e-commerce\",\"e-marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/06\\\/e-commerce-20\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/06\\\/e-commerce-20\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/06\\\/e-commerce-20\\\/\",\"name\":\"e-commerce 2.0 ? - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2007-02-06T21:21:27+00:00\",\"dateModified\":\"2007-02-06T22:09:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/06\\\/e-commerce-20\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/06\\\/e-commerce-20\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/06\\\/e-commerce-20\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"e-commerce 2.0 ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"e-commerce 2.0 ? - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/","og_locale":"fr_FR","og_type":"article","og_title":"e-commerce 2.0 ? - Ziserman.com","og_description":"Pourquoi parler de e-commerce 2.0 ? Que recouvre cette appellation ? Qu&rsquo;est-ce qui se cache derri\u00e8re ? Est-ce important pour un e-marchand de faire du e-commerce 2.0 ? Voici quelques questions que je vais tenter de traiter ! En fait, c&rsquo;est plus ou moins le sujet que je traite dans l&rsquo;ensemble de ce blog, mais [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/","og_site_name":"Ziserman.com","article_published_time":"2007-02-06T21:21:27+00:00","article_modified_time":"2007-02-06T22:09:24+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"e-commerce 2.0 ?","datePublished":"2007-02-06T21:21:27+00:00","dateModified":"2007-02-06T22:09:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/"},"wordCount":595,"commentCount":2,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["e-commerce","e-marketing","Web 2.0"],"articleSection":["e-commerce","e-marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/","url":"https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/","name":"e-commerce 2.0 ? - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2007-02-06T21:21:27+00:00","dateModified":"2007-02-06T22:09:24+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2007\/02\/06\/e-commerce-20\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"e-commerce 2.0 ?"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}