{"id":3963,"date":"2010-09-14T15:18:14","date_gmt":"2010-09-14T14:18:14","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3963"},"modified":"2010-09-14T15:18:14","modified_gmt":"2010-09-14T14:18:14","slug":"aux-us-google-instant-fait-augmenter-le-cpc","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/09\/14\/aux-us-google-instant-fait-augmenter-le-cpc\/","title":{"rendered":"Aux US, Google Instant fait augmenter le CPC !"},"content":{"rendered":"<blockquote><p><em>Cet article est \u00e9crit par <a href=\"http:\/\/fr.linkedin.com\/in\/christophedavy\" target=\"_blank\">Christophe         Davy<\/a>, dirigeant de <a href=\"http:\/\/www.brandonlinecommerce.com\/\" target=\"_blank\">Brand         Online Commerce<\/a>, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce      blog.<\/em><\/p><\/blockquote>\n<p style=\"text-align: center\"><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/google-instant.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-3966 aligncenter\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/google-instant.jpg\" alt=\"\" width=\"475\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/google-instant.jpg 475w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/09\/google-instant-300x189.jpg 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/a><em>photo AFP<\/em><\/p>\n<p>Avec une filiale au USA, <a href=\"http:\/\/www.brandonlinecommerce.com\" target=\"_blank\">Brand Online Commerce<\/a> est tr\u00e8s pr\u00e9sente sur le e-commerce US, et notamment sur l&rsquo;activit\u00e9 d&rsquo;achat de mots-cl\u00e9s. Nous n&rsquo;avons donc pas manqu\u00e9 de <strong>regarder si Google Instant avait un impact sur ce march\u00e9<\/strong>.<\/p>\n<p>Et bien apr\u00e8s une semaine d&rsquo;observation du march\u00e9 des liens commerciaux sur Google, nous pouvons vous dire que <strong>nous constatons une augmentation du co\u00fbt par clic des adwords Google USA<\/strong>.<\/p>\n<p>Pourquoi ?<\/p>\n<p>Tout simplement parce que <strong>les annonceurs ont d\u00e9port\u00e9 leurs investissements sur des requ\u00eates \u00e0 un ou deux mots<\/strong>, et d\u00e9laissent les requ\u00eates \u00ab\u00a0long tail\u00a0\u00bb \u00e0 trois mots et plus. Il y a donc <strong>une plus forte concurrence sur ces adwords courts<\/strong>, et les prix augmentent forc\u00e9ment&#8230;<\/p>\n<p>Pr\u00e9sent\u00e9 comme une innovation pour l&rsquo;utilisateur, ce qui reste \u00e0 confirmer sur le moyen terme, Google Instant est en tout cas en passe de <strong>booster le chiffre d&rsquo;affaires du moteur de recherche sur les liens commerciaux<\/strong>.<\/p>\n<p>En Europe, nous n&rsquo;avons pas encore not\u00e9 un tel mouvement, en tout cas pas dans ces proportions. <strong>Y a-t-il des gros acheteurs de Google Adwords dans la salle qui peuvent nous donner une tendance pour l&rsquo;Europe ?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. photo AFP Avec une filiale au USA, Brand Online Commerce est tr\u00e8s pr\u00e9sente sur le e-commerce US, et notamment sur l&rsquo;activit\u00e9 d&rsquo;achat de mots-cl\u00e9s. Nous n&rsquo;avons donc pas manqu\u00e9 de regarder si Google Instant [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[208,42,215],"class_list":["post-3963","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-adwords","tag-google","tag-google-instant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aux US, Google Instant fait augmenter le CPC ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/09\/14\/aux-us-google-instant-fait-augmenter-le-cpc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aux US, Google Instant fait augmenter le CPC ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. photo AFP Avec une filiale au USA, Brand Online Commerce est tr\u00e8s pr\u00e9sente sur le e-commerce US, et notamment sur l&rsquo;activit\u00e9 d&rsquo;achat de mots-cl\u00e9s. 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