{"id":389,"date":"2008-02-10T21:17:10","date_gmt":"2008-02-10T20:17:10","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2008\/02\/10\/google-moteur-ou-frein-du-web\/"},"modified":"2008-02-10T21:17:10","modified_gmt":"2008-02-10T20:17:10","slug":"google-moteur-ou-frein-du-web","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/02\/10\/google-moteur-ou-frein-du-web\/","title":{"rendered":"Google, moteur ou frein du web ?"},"content":{"rendered":"

Comme vous pouvez l’imaginer, j’ai un peu de boulot en ce moment, \u00e0 pr\u00e9parer notre matin\u00e9e RichCommerce<\/a>.<\/p>\n

C’est en y travaillant que cette r\u00e9fl\u00e9xion, sur la situation paradoxale de Google<\/strong>, m’est apparue.<\/p>\n

\"Logo<\/p>\n

Donc Google, fantastique moteur, permettant de trouver en 1\/10\u00e8me de seconde n’importe quelle information, cach\u00e9e au plus profond du Web.<\/p>\n

Aujourd’hui, quand on d\u00e9veloppe un site marchand, \u00e0 moins de s’appuyer sur des mod\u00e8les de type ventes priv\u00e9es, on travaille le r\u00e9f\u00e9rencement. Concr\u00e8tement, cela veut dire qu’on modifie son site Web de mani\u00e8re \u00e0 ce que Google s’y retrouve<\/strong>, et indexe correctement nos chers produits.<\/p>\n

Mais voil\u00e0, le mod\u00e8le fondamental sur lequel s’appuie Google, c’est la page HTML, remplie de texte.<\/p>\n

Hors Internet \u00e9volue, vers des services en ligne<\/strong> qui non seulement contiennent de plus en plus de m\u00e9dias, mais qui de plus s’\u00e9loignent du mod\u00e8le de navigation en page, pour aller vers un mod\u00e8le de navigation qui ressemble plus \u00e0 une application<\/strong> (comme celles que l’on installe sur son ordinateur).<\/p>\n

Que ce soit avec Javascript \/ Ajax, avec Flash \/ Flex, avec Sylverlight… Toutes ces solutions ont ceci en commun qu’elles permettent de d\u00e9velopper un service qui n’est pas organis\u00e9 sous forme de page<\/strong>.<\/p>\n

Et c’est l\u00e0 que Google devient un frein<\/strong>.<\/p>\n

Quand le trafic est un facteur cl\u00e9 de r\u00e9ussite d’un site (comme pour le e-commerce), on ne peut pas se permettre de faire l’impasse sur Google, qui apporte en g\u00e9n\u00e9ral largement plus de la moitier des clients.<\/p>\n

Et pourtant, les nouvelles interfaces sont des vecteurs d’\u00e9volutions<\/strong>, pour enrichir le site, le rendre plus convivial, plus simple \u00e0 utiliser, plus agr\u00e9able…<\/p>\n

Et surtout, ce courant est irreversible<\/strong> : plus les ann\u00e9es vont passer et plus les sites vont s’enrichir et s’\u00e9loigner de la navigation par page…<\/p>\n

C’est bien pour \u00e7a que pour Google, il va devenir hyper important d’apporter de bonnes r\u00e9ponses \u00e0 ces nouveaux sites.<\/p>\n

Indexer le Flash par exemple<\/a> ?<\/p>\n

Oui, sauf que c’est pas si simple, \u00e7a remet en cause toute la logique de Google…<\/p>\n

Et si Google n’arrivait pas \u00e0 changer de paradigme, engonc\u00e9 dans son PageRank<\/strong>, et si c’\u00e9tait \u00e7a, la prochaine grosse r\u00e9volution : la naissance d’un nouvel acteur, qui trouverait un moyen malin pour indexer des applications multim\u00e9dia ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Comme vous pouvez l’imaginer, j’ai un peu de boulot en ce moment, \u00e0 pr\u00e9parer notre matin\u00e9e RichCommerce. C’est en y travaillant que cette r\u00e9fl\u00e9xion, sur la situation paradoxale de Google, m’est apparue. Donc Google, fantastique moteur, permettant de trouver en 1\/10\u00e8me de seconde n’importe quelle information, cach\u00e9e au plus profond du Web. Aujourd’hui, quand on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[373,378,17],"class_list":["post-389","post","type-post","status-publish","format-standard","hentry","category-e-marketing","tag-e-marketing","tag-futur","tag-leaders-internet"],"yoast_head":"\nGoogle, moteur ou frein du web ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/02\/10\/google-moteur-ou-frein-du-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google, moteur ou frein du web ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Comme vous pouvez l’imaginer, j’ai un peu de boulot en ce moment, \u00e0 pr\u00e9parer notre matin\u00e9e RichCommerce. C’est en y travaillant que cette r\u00e9fl\u00e9xion, sur la situation paradoxale de Google, m’est apparue. Donc Google, fantastique moteur, permettant de trouver en 1\/10\u00e8me de seconde n’importe quelle information, cach\u00e9e au plus profond du Web. 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