{"id":3863,"date":"2010-08-20T07:25:04","date_gmt":"2010-08-20T06:25:04","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3863"},"modified":"2010-08-20T07:25:04","modified_gmt":"2010-08-20T06:25:04","slug":"formation-pilotage-e-commerce-et-tableaux-de-bords-le-30-aout","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/08\/20\/formation-pilotage-e-commerce-et-tableaux-de-bords-le-30-aout\/","title":{"rendered":"Formation \u00ab\u00a0pilotage e-commerce et tableaux de bords\u00a0\u00bb – le 30 aout"},"content":{"rendered":"

Nouvelle session pour la formation \u00ab\u00a0Tableau de bord d’un site e-commerce\u00a0\u00bb<\/p>\n

Reposant sur de nombreuses \u00e9tudes de cas et donn\u00e9es chiffr\u00e9es, cette formation permet de construire des tableaux de bord pour mesurer la performance et piloter l\u2019activit\u00e9 d\u2019un site e-commerce. Au terme de cette formation, chaque participant dispose des outils et m\u00e9thodologies n\u00e9cessaires \u00e0 la construction de tableaux de bord efficaces.<\/p>\n

Quels outils choisir pour construire des tableaux de bord e-commerce ? Comment mesurer les co\u00fbts d’acquisition, les taux de transformation, les co\u00fbts op\u00e9rationnels ? Comment assembler diff\u00e9rents indicateurs pour suivre la performance de l’activit\u00e9 e-commerce ? Comment passer des tableaux de bord au pilotage strat\u00e9gique ? Que faut-il internaliser et externaliser ?<\/p>\n

A qui s’adresse cette formation ?
\n<\/strong>Cette formation s’adresse aux responsables de sites marchands, managers de business units, responsables e-commerce et webmarketeurs.<\/p><\/blockquote>\n

La nouvelle session a lieu le 30 aout.<\/p>\n

Inscription par ici<\/span><\/a>.<\/h3>\n

Pourquoi une formation sur les tableaux de bords ?<\/p>\n

Simplement parce que c’est un sujet cl\u00e9 pour notre m\u00e9tier…<\/p>\n

Sujet cl\u00e9 parce que pour vivre, une boite doit faire du chiffre certe, mais surtout de la marge.<\/p>\n

Et pour le e-commerce, la marge est un sujet bien souvent d\u00e9licat.<\/p>\n

Bon, sur le sujet des tableaux de bords et du pilotage de la marge, je vous r\u00e9serve une belle surprise<\/strong>… Patience !<\/p>\n","protected":false},"excerpt":{"rendered":"

Nouvelle session pour la formation \u00ab\u00a0Tableau de bord d’un site e-commerce\u00a0\u00bb Reposant sur de nombreuses \u00e9tudes de cas et donn\u00e9es chiffr\u00e9es, cette formation permet de construire des tableaux de bord pour mesurer la performance et piloter l\u2019activit\u00e9 d\u2019un site e-commerce. Au terme de cette formation, chaque participant dispose des outils et m\u00e9thodologies n\u00e9cessaires \u00e0 la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,147],"class_list":["post-3863","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-formation"],"yoast_head":"\nFormation "pilotage e-commerce et tableaux de bords" - le 30 aout - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/08\/20\/formation-pilotage-e-commerce-et-tableaux-de-bords-le-30-aout\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formation "pilotage e-commerce et tableaux de bords" - le 30 aout - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Nouvelle session pour la formation \u00ab\u00a0Tableau de bord d’un site e-commerce\u00a0\u00bb Reposant sur de nombreuses \u00e9tudes de cas et donn\u00e9es chiffr\u00e9es, cette formation permet de construire des tableaux de bord pour mesurer la performance et piloter l\u2019activit\u00e9 d\u2019un site e-commerce. 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