{"id":3768,"date":"2010-08-06T08:57:51","date_gmt":"2010-08-06T07:57:51","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3768"},"modified":"2010-08-06T08:57:51","modified_gmt":"2010-08-06T07:57:51","slug":"et-si-le-full-flash-revenait-en-force-dans-le-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/08\/06\/et-si-le-full-flash-revenait-en-force-dans-le-e-commerce\/","title":{"rendered":"Et si le full flash revenait en force dans le e-commerce ?"},"content":{"rendered":"<blockquote><p><em>Cet article est \u00e9crit par <a href=\"http:\/\/fr.linkedin.com\/in\/christophedavy\" target=\"_blank\">Christophe         Davy<\/a>, dirigeant de <a href=\"http:\/\/www.brandonlinecommerce.com\/\" target=\"_blank\">Brand         Online Commerce<\/a>, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce      blog.<\/em><\/p><\/blockquote>\n<p style=\"text-align: center\">\n<p style=\"text-align: center\"><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/08\/flash-vs-euro2.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-3785\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/08\/flash-vs-euro2-300x85.jpg\" alt=\"flash vs euro\" width=\"300\" height=\"85\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/08\/flash-vs-euro2-300x85.jpg 300w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/08\/flash-vs-euro2.jpg 735w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Fran\u00e7ois avait fait un post en juillet 2008 sur <a href=\"http:\/\/www.ziserman.com\/blog\/2008\/07\/04\/sites-e-commerce-full-flash-un-choix-delicat\/\" target=\"_blank\">la probl\u00e9matique du full flash dans le e-commerce<\/a>, d\u00e9conseillant tr\u00e8s clairement son utilisation.<\/p>\n<p>Ses arguments de l&rsquo;\u00e9poque \u00e9taient, je cite :<\/p>\n<ul>\n<li>Quoi qu\u2019on fasse, <strong>le r\u00e9f\u00e9rencement sera moins bon qu\u2019avec un site HTML<\/strong> ;<\/li>\n<li><strong>Le taux de transformation sera tr\u00e8s difficile \u00e0 optimiser<\/strong>, et vous aurez un mal de chien \u00e0 arriver au niveau d\u2019un site HTML ;<\/li>\n<li>Quand vous voudrez faire \u00e9voluer votre site, globalement, cela vous co\u00fbtera plus cher.<\/li>\n<\/ul>\n<p>Un <a href=\"http:\/\/www.ziserman.com\/blog\/2008\/07\/04\/sites-e-commerce-full-flash-un-choix-delicat\/comment-page-1\/#comment-59653\" target=\"_blank\">commentaire r\u00e9cent<\/a> de Cl\u00e9ment Z\u00e9zuka, de l&rsquo;agence <a href=\"http:\/\/www.webconnection.fr\" target=\"_blank\">Webconnection<\/a>, a attir\u00e9 mon attention. A juste titre, Cl\u00e9ment fait remarquer que <strong>l&rsquo;argumentation du mauvais r\u00e9f\u00e9rencement d&rsquo;un site full flash est aujourd&rsquo;hui obsol\u00e8te<\/strong>.<\/p>\n<p>Cl\u00e9ment propose comme exemple un site e-commerce full flash r\u00e9alis\u00e9 par son \u00e9quipe pour la soci\u00e9t\u00e9 <a href=\"http:\/\/www.creakits.fr\" target=\"_blank\">Cr\u00e9akits<\/a>, mettant en avant son bon r\u00e9f\u00e9rencement dans Google.<\/p>\n<p>Et bien moi, ce qui m&rsquo;a interpell\u00e9 dans la r\u00e9alisation Cr\u00e9akits, c&rsquo;est <strong>le respect des bonnes pratiques du e-commerce<\/strong>, qui tranche nettement avec ce que proposent habituellement les sites e-commerce en full flash, des sites bourr\u00e9s d&rsquo;id\u00e9es cr\u00e9atives au d\u00e9triment du taux de conversion (par exemple le site des <a href=\"http:\/\/www.jeanpaulgaultier.com\/\" target=\"_blank\">Parfums Jean Paul Gaultier<\/a>, qui date de 2005). l&rsquo;exp\u00e9rience d&rsquo;achat sur le site Cr\u00e9akits est agr\u00e9able et dynamique, l&rsquo;absence de temps d&rsquo;attente dans la navigation \u00e9tant \u00e0 coup s\u00fbr un \u00e9l\u00e9ment positif pour la transformation.<\/p>\n<p>Et du coup, je me pose la question suivante : les sites e-commerce full flash \u00e9tant d\u00e9sormais bien r\u00e9f\u00e9renc\u00e9s et pouvant respecter les bonnes pratiques ergonomiques, <strong>que leur manqueraient-ils encore pour resurgir en masse ?<\/strong><\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/08\/flash-mobile.jpeg\"><img decoding=\"async\" class=\"size-full wp-image-3779 aligncenter\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/08\/flash-mobile.jpeg\" alt=\"flash mobile\" width=\"232\" height=\"160\" \/><\/a><\/p>\n<p>Je lance le d\u00e9bat en apportant quelques pistes en vrac (mon opinion \u00e9tant que ce n&rsquo;est pas encore tout de suite que l&rsquo;on observera une telle tendance) :<\/p>\n<ul>\n<li>Les <strong>co\u00fbts de maintenance<\/strong> d&rsquo;un site full flash (cit\u00e9 par Fran\u00e7ois) restent plus \u00e9lev\u00e9s que sur une plateforme e-commerce native,<\/li>\n<li>Le <strong>temps de chargement<\/strong> du site full flash est r\u00e9dhibitoire pour une bonne transformation des campagnes Adwords,<\/li>\n<li>La <strong>connexion du site full flash avec les autres composantes<\/strong> de la cha\u00eene de valeur du e-commerce (logistique, comptabilit\u00e9, relation clients) est \u00e0 b\u00e2tir ex-nihilo,<\/li>\n<li>Les <strong>iPad et IPhone ne lisent pas les sites en flash<\/strong>.<\/li>\n<\/ul>\n<p>Et vous, que pensez-vous de l&rsquo;id\u00e9e d&rsquo;un site e-commerce full flash en 2010 ?<strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. Fran\u00e7ois avait fait un post en juillet 2008 sur la probl\u00e9matique du full flash dans le e-commerce, d\u00e9conseillant tr\u00e8s clairement son utilisation. Ses arguments de l&rsquo;\u00e9poque \u00e9taient, je cite : Quoi qu\u2019on fasse, le [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[371,103],"class_list":["post-3768","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-flash"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Et si le full flash revenait en force dans le e-commerce ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/08\/06\/et-si-le-full-flash-revenait-en-force-dans-le-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et si le full flash revenait en force dans le e-commerce ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. 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