{"id":3730,"date":"2010-08-04T14:20:35","date_gmt":"2010-08-04T13:20:35","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3730"},"modified":"2010-08-04T17:55:26","modified_gmt":"2010-08-04T16:55:26","slug":"google-adwords-fin-de-la-protection-des-marques-en-france","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/08\/04\/google-adwords-fin-de-la-protection-des-marques-en-france\/","title":{"rendered":"Google Adwords : fin de la protection des marques en France !"},"content":{"rendered":"<blockquote><p><em>Cet article est \u00e9crit par <a href=\"http:\/\/fr.linkedin.com\/in\/christophedavy\" target=\"_blank\">Christophe         Davy<\/a>, dirigeant de <a href=\"http:\/\/www.brandonlinecommerce.com\/\" target=\"_blank\">Brand         Online Commerce<\/a>, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce      blog.<\/em><\/p><\/blockquote>\n<p style=\"text-align: left\"><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/08\/Google-trade-mark.jpg\"><img decoding=\"async\" class=\"size-full wp-image-3733 aligncenter\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/08\/Google-trade-mark.jpg\" alt=\"Google trade mark\" width=\"265\" height=\"107\" \/><\/a>Sous le sobre titre <a href=\"http:\/\/adwords-fr.blogspot.com\/2010\/08\/changements-pour-les-marques-en-europe.html\" target=\"_blank\">Changement pour les marques en Europe<\/a>, le Directeur de la strat\u00e9gie commerciale Google France, S\u00e9bastien Badault, vient d&rsquo;annoncer que d\u00e8s le 14 septembre prochain, <strong>plus aucune marque ne sera prot\u00e9g\u00e9e en France pour ce qui est de l&rsquo;achat de mots-cl\u00e9s dans Google Adwords<\/strong>.<\/p>\n<p>Il s&rsquo;agit l\u00e0 de l&rsquo;application d&rsquo;<strong>une mesure d\u00e9j\u00e0 en place dans certains pays europ\u00e9ens<\/strong> depuis 2008\/2009 (notamment le Royaume-Uni et l&rsquo;Irlande) et aux USA et au Canada depuis 2004 ; Google tient d&rsquo;ailleurs \u00e0 jour <a href=\"https:\/\/adwords.google.com\/support\/aw\/bin\/answer.py?hl=fr&amp;hlrm=en&amp;answer=144298\" target=\"_blank\">la liste compl\u00e8te<\/a> des zones g\u00e9ographiques dans lesquelles il \u00ab\u00a0n&rsquo;enqu\u00eate pas sur l&rsquo;utilisation des marques en tant que mots-cl\u00e9s\u00a0\u00bb.<\/p>\n<p>Concr\u00e8tement, n&rsquo;importe qui pourra d\u00e9sormais acheter les mots-cl\u00e9s \u00ab\u00a0dior\u00a0\u00bb, \u00ab\u00a0chanel\u00a0\u00bb ou \u00ab\u00a0hermes\u00a0\u00bb sur Google Adwords en France.<\/p>\n<p>Alors, <strong>les marques doivent-elles avoir peur de ce changement en France <\/strong>pour leur image ? Risque-t-on de voir sur certaines marques <strong>une forte augmentation des co\u00fbts au clic<\/strong> ? Les boutiques officielles des marques risquent-elles de <strong>perdre du business au profit de revendeurs<\/strong> achetant le mot-cl\u00e9 de la marque ?<\/p>\n<p>L&rsquo;avenir proche nous le dira. Ce qui est certain d\u00e8s aujourd&rsquo;hui, c&rsquo;est que le business de Google ne s&rsquo;en portera que mieux \u00e0 court terme&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. Sous le sobre titre Changement pour les marques en Europe, le Directeur de la strat\u00e9gie commerciale Google France, S\u00e9bastien Badault, vient d&rsquo;annoncer que d\u00e8s le 14 septembre prochain, plus aucune marque ne sera prot\u00e9g\u00e9e [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[208,371,42,203,207],"class_list":["post-3730","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-adwords","tag-e-commerce","tag-google","tag-marques","tag-propriete-intellectuelle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Adwords : fin de la protection des marques en France ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/08\/04\/google-adwords-fin-de-la-protection-des-marques-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords : fin de la protection des marques en France ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. 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