{"id":370,"date":"2008-01-18T21:06:02","date_gmt":"2008-01-18T20:06:02","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2008\/01\/18\/eloge-de-la-simplicite\/"},"modified":"2008-01-18T21:06:02","modified_gmt":"2008-01-18T20:06:02","slug":"eloge-de-la-simplicite","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/01\/18\/eloge-de-la-simplicite\/","title":{"rendered":"Eloge de la simplicit\u00e9"},"content":{"rendered":"

Je lisais dans un des (nombreux) blogs que je lis que le patron de Twitter d\u00e9fend l’id\u00e9e que :<\/p>\n

\n

De la simplicit\u00e9 nait la richesse<\/strong>.<\/h3>\n<\/blockquote>\n

(si quelqu’un voit de quel billet je parle, merci de me laisser un message !).<\/p>\n

Je suis compl\u00e8tement convaincu par cette approche :<\/p>\n

La simplicit\u00e9 oblige \u00e0 faire des choix, et \u00e0 se centrer sur l’essentiel.<\/p>\n

Au contraire, la richesse est souvent li\u00e9e \u00e0 la \u00ab\u00a0non d\u00e9cision\u00a0\u00bb : comme on ne d\u00e9cide de rien, on met tout. Au final, on n’a pas grand chose…<\/p>\n

Pourquoi \u00e0 votre avis les grandes boites ont du mal \u00e0 innover ? Souvent, dans les grosses boites, il y a trop d’argent, trop de projets, trop de d\u00e9cideurs. Il faut composer, la jouer \u00ab\u00a0politique\u00a0\u00bb et au final le projet est d\u00e9natur\u00e9, on rajoute des options pour faire plaisir \u00e0 tel ou tel d\u00e9cideur…<\/p>\n

Pourquoi les startups, 10.000 fois moins riches que ces grosses boites arrivent \u00e0 sortir des innovations ?<\/p>\n

C’est la tr\u00e8s grande force de Steve Jobs : c’est un maniaque de la simplicit\u00e9. Et il rejette les propositions des \u00e9quipes, tant que le produit n’est pas simplifi\u00e9 \u00e0 l’extr\u00e8me. Les produits d’Apple ne sont donc pas les plus complets, les plus puissants, mais ils sont clairement les plus simples \u00e0 utiliser (et les plus beaux, mais c’est une autre histoire).<\/p>\n

Donc, ayez cette obsession, l’obsession d’avoir un service simple.<\/p>\n

Attention, ce n’est pas simple de faire simple<\/strong>, parce qu’il faut une vision clair de ce qu’on veut<\/strong>.<\/p>\n

Par exemple (au hazard…) pour un site marchand, veut-on :<\/p>\n

    \n
  • Faire le chiffre d’affaire maximum ?<\/li>\n
  • Augmenter la reconnaissance de la marque ?<\/li>\n
  • Draguer les clients vers les magasins physiques ?<\/li>\n
  • Pr\u00e9senter les produits ?<\/li>\n<\/ul>\n

    Il faut une vision clair des objectifs si on veut un service clair !<\/p>\n","protected":false},"excerpt":{"rendered":"

    Je lisais dans un des (nombreux) blogs que je lis que le patron de Twitter d\u00e9fend l’id\u00e9e que : De la simplicit\u00e9 nait la richesse. (si quelqu’un voit de quel billet je parle, merci de me laisser un message !). Je suis compl\u00e8tement convaincu par cette approche : La simplicit\u00e9 oblige \u00e0 faire des choix, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-370","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"\nEloge de la simplicit\u00e9 - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/01\/18\/eloge-de-la-simplicite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eloge de la simplicit\u00e9 - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je lisais dans un des (nombreux) blogs que je lis que le patron de Twitter d\u00e9fend l’id\u00e9e que : De la simplicit\u00e9 nait la richesse. 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