{"id":3635,"date":"2010-07-14T14:48:22","date_gmt":"2010-07-14T13:48:22","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3635"},"modified":"2010-07-14T14:52:12","modified_gmt":"2010-07-14T13:52:12","slug":"google-secoue-ses-index-avec-caffeine-et-mayday","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/07\/14\/google-secoue-ses-index-avec-caffeine-et-mayday\/","title":{"rendered":"Google secoue ses index, avec Caffeine et Mayday"},"content":{"rendered":"<p>Deux mises \u00e0 jour ces derniers mois, avec MayDay, en Mai et Caffeine, en Juin.<\/p>\n<p>Les deux \u00e9v\u00e8nements sont peut \u00eatre disctinct, mais bon, c&rsquo;est quand m\u00eame deux \u00e9v\u00e8nements cl\u00e9s, qui ont <strong>n\u00e9cessairement un impact sur le r\u00e9f\u00e9rencement naturel de nos ch\u00e8res pages<\/strong>.<\/p>\n<p><strong>Caffeine est une mise \u00e0 jour majeure<\/strong>, qui modifie en profondeur la fa\u00e7on dont google indexe les pages.<\/p>\n<p>L&rsquo;id\u00e9e est d&rsquo;\u00eatre beaucoup plus r\u00e9actif, et de prendre en compte des modifications dans des pages presque\u00a0instantan\u00e9ment.<\/p>\n<p>C&rsquo;est la suite logique de la prise en compte, par Google, que le Web \u00e9volue, et devient <strong>de plus en plus temps r\u00e9el<\/strong>, avec des outils comme Twitter, FaceBook, &#8230;<\/p>\n<p>Mayday est une modification de l&rsquo;algorithme d&rsquo;indexation. Pour Google, il s&rsquo;agit d&rsquo;am\u00e9liorer la qualit\u00e9 des r\u00e9sultats de recherche.<\/p>\n<p>Pour le e-commerce (et plus g\u00e9n\u00e9ralement ceux qui vivent sur Internet), cela rebelote les r\u00e8gles, et demande \u00e0 faire des tests, et des modifications, pour remonter, petit \u00e0 petit, dans les index de Google.<\/p>\n<p>C&rsquo;est bien le c\u00f4t\u00e9 un peu\u00a0surr\u00e9aliste\u00a0de la situation actuelle :<\/p>\n<p><strong>Pour les pros de l&rsquo;internet, remonter dans l&rsquo;index de Google est juste vital<\/strong>.<\/p>\n<p><span style=\"font-size: 13.3333px;\"><strong>Pour Google, ceux qui font du r\u00e9f\u00e9rencement naturel de mani\u00e8re pro sont des spammeurs<\/strong>, puisqu&rsquo;ils font tout pour remonter dans l&rsquo;index de Google, de mani\u00e8re \u00ab\u00a0artificielle\u00a0\u00bb. I<\/span><span style=\"font-size: 13.3333px;\">l est donc fondamental de \u00ab\u00a0secouer\u00a0\u00bb les r\u00e8gles, de mani\u00e8re \u00e0 ne pas avoir un index uniquement rempli de \u00ab\u00a0publicit\u00e9s gratuites\u00a0\u00bb.<\/span><\/p>\n<p><span style=\"font-size: 13.3333px;\">Bon, m\u00eame si, chez Google, on ne \u00ab\u00a0fait pas le mal\u00a0\u00bb (\u00ab\u00a0don&rsquo;t be evil\u00a0\u00bb), difficile de ne pas avoir en t\u00eate que, si le r\u00e9f\u00e9rencement naturel devient moins bon, cela pousse \u00e0 acheter du r\u00e9f\u00e9rencement payant&#8230;<\/span><\/p>\n<p><span style=\"font-size: 13.3333px;\"> <\/span>Le seul qui ait vraiment r\u00e9ussi \u00e0 en\u00a0\u00e9chapper, c&rsquo;est Ventes Priv\u00e9es, puisque ses ventes passent par l&#8217;emailing !<\/p>\n<p>Articles sur le sujet :<\/p>\n<ul>\n<li><a title=\"Aller sur le billet de Web Rank Info, qui parle de la mise \u00e0 jour Caffeine\" href=\"http:\/\/www.webrankinfo.com\/dossiers\/indexation\/caffeine\" target=\"_blank\">WRI Caffeine<\/a><\/li>\n<li><a title=\"Aller sur l'article de Web Rank Info, qui parle de la mise \u00e0 jour Mayday\" href=\"http:\/\/www.webrankinfo.com\/dossiers\/techniques\/algo-mayday\" target=\"_blank\">WRI MayDay<\/a><\/li>\n<\/ul>\n<p>Et en prime, la vid\u00e9o de Google sur MayDay :<br \/>\n<object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"500\" height=\"300\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/WJ6CtBmaIQM&amp;rel=0&amp;color1=0x6699&amp;color2=0x54abd6&amp;hl=fr_FR&amp;feature=player_embedded&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"500\" height=\"300\" src=\"http:\/\/www.youtube.com\/v\/WJ6CtBmaIQM&amp;rel=0&amp;color1=0x6699&amp;color2=0x54abd6&amp;hl=fr_FR&amp;feature=player_embedded&amp;fs=1\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deux mises \u00e0 jour ces derniers mois, avec MayDay, en Mai et Caffeine, en Juin. Les deux \u00e9v\u00e8nements sont peut \u00eatre disctinct, mais bon, c&rsquo;est quand m\u00eame deux \u00e9v\u00e8nements cl\u00e9s, qui ont n\u00e9cessairement un impact sur le r\u00e9f\u00e9rencement naturel de nos ch\u00e8res pages. Caffeine est une mise \u00e0 jour majeure, qui modifie en profondeur la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,42,102],"class_list":["post-3635","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google secoue ses index, avec Caffeine et Mayday - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/07\/14\/google-secoue-ses-index-avec-caffeine-et-mayday\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google secoue ses index, avec Caffeine et Mayday - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Deux mises \u00e0 jour ces derniers mois, avec MayDay, en Mai et Caffeine, en Juin. Les deux \u00e9v\u00e8nements sont peut \u00eatre disctinct, mais bon, c&rsquo;est quand m\u00eame deux \u00e9v\u00e8nements cl\u00e9s, qui ont n\u00e9cessairement un impact sur le r\u00e9f\u00e9rencement naturel de nos ch\u00e8res pages. 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