{"id":36,"date":"2007-02-04T14:10:57","date_gmt":"2007-02-04T13:10:57","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/02\/04\/limiter-sa-cible-aux-clients-qui-savent-exactement-quoi-acheter\/"},"modified":"2007-02-04T14:10:57","modified_gmt":"2007-02-04T13:10:57","slug":"limiter-sa-cible-aux-clients-qui-savent-exactement-quoi-acheter","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/02\/04\/limiter-sa-cible-aux-clients-qui-savent-exactement-quoi-acheter\/","title":{"rendered":"Limiter sa cible aux clients qui savent exactement quoi acheter ?"},"content":{"rendered":"<p>Sur certains sites, on prend clairement <strong>le pari que le client sait d\u00e9j\u00e0 ce qu&rsquo;il veut acheter<\/strong>. On pousse donc dehors les autres !<\/p>\n<p>Exemple :<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0702\/listeportable1.jpg\" height=\"620\" width=\"500\" \/><\/p>\n<p>Dans cet exemple (issu d&rsquo;un site US : <a href=\"http:\/\/www.ecomelectronics.com\/\" title=\"EcomElectronics\" target=\"_blank\">EcomElectronics<\/a>), on met en avant des r\u00e9f\u00e9rences de produits, avec des imagettes qui ne permettent pas d&rsquo;aider au choix, qui n&rsquo;apportent pas d&rsquo;information sur le produit.<\/p>\n<p>Finalement, <strong>pour acheter sur un tel site, l&rsquo;utilisateur a int\u00e9r\u00eat \u00e0 savoir par avance ce qu&rsquo;il veut<\/strong>.<\/p>\n<p>Un utilisateur qui ne connait pas la r\u00e9f\u00e9rence du produit qu&rsquo;il veut ne sera pas vraiment aid\u00e9, et <strong>il sera donc pouss\u00e9 \u00e0 aller voir sur d&rsquo;autres sites pour chercher les informations permettant de choisir le produit qui lui correspond<\/strong>.<\/p>\n<p>L&rsquo;exemple ci-dessus peut sembler un peu extr\u00eame, mais c&rsquo;est en fait bien souvent comme \u00e7a !<\/p>\n<p>Regardez par exemple les \u00ab\u00a0accroches marketing\u00a0\u00bb des ordinateurs portables : \u00ab\u00a0le meilleur compromis entre la portabilit\u00e9 et la performance\u00a0\u00bb. Super ! Et vous imaginez un marchand de portable qui dira le contraire ? Quelle information m&rsquo;apporte cette phrase ?<\/p>\n<p>Tout \u00e7a pour dire qu&rsquo;<strong>il y a encore beaucoup \u00e0 faire pour aider l&rsquo;utilisateur dans ses choix<\/strong>, ce qui est \u00e0 mon sens une des <strong>vraies missions d&rsquo;un site marchand, qui veut se battre sur un autre terrain que celui du \u00ab\u00a0toujours moins cher\u00a0\u00bb<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sur certains sites, on prend clairement le pari que le client sait d\u00e9j\u00e0 ce qu&rsquo;il veut acheter. On pousse donc dehors les autres ! Exemple : Dans cet exemple (issu d&rsquo;un site US : EcomElectronics), on met en avant des r\u00e9f\u00e9rences de produits, avec des imagettes qui ne permettent pas d&rsquo;aider au choix, qui n&rsquo;apportent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,6],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-ergonomie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Limiter sa cible aux clients qui savent exactement quoi acheter ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/02\/04\/limiter-sa-cible-aux-clients-qui-savent-exactement-quoi-acheter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Limiter sa cible aux clients qui savent exactement quoi acheter ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Sur certains sites, on prend clairement le pari que le client sait d\u00e9j\u00e0 ce qu&rsquo;il veut acheter. On pousse donc dehors les autres ! Exemple : Dans cet exemple (issu d&rsquo;un site US : EcomElectronics), on met en avant des r\u00e9f\u00e9rences de produits, avec des imagettes qui ne permettent pas d&rsquo;aider au choix, qui n&rsquo;apportent [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2007\/02\/04\/limiter-sa-cible-aux-clients-qui-savent-exactement-quoi-acheter\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2007-02-04T13:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/.images\/0702\/listeportable1.jpg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/04\\\/limiter-sa-cible-aux-clients-qui-savent-exactement-quoi-acheter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/04\\\/limiter-sa-cible-aux-clients-qui-savent-exactement-quoi-acheter\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Limiter sa cible aux clients qui savent exactement quoi acheter ?\",\"datePublished\":\"2007-02-04T13:10:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/04\\\/limiter-sa-cible-aux-clients-qui-savent-exactement-quoi-acheter\\\/\"},\"wordCount\":237,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/04\\\/limiter-sa-cible-aux-clients-qui-savent-exactement-quoi-acheter\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0702\\\/listeportable1.jpg\",\"keywords\":[\"e-commerce\",\"e-marketing\",\"Ergonomie\"],\"articleSection\":[\"e-commerce\",\"e-marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/04\\\/limiter-sa-cible-aux-clients-qui-savent-exactement-quoi-acheter\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/04\\\/limiter-sa-cible-aux-clients-qui-savent-exactement-quoi-acheter\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/02\\\/04\\\/limiter-sa-cible-aux-clients-qui-savent-exactement-quoi-acheter\\\/\",\"name\":\"Limiter sa cible aux clients qui savent exactement quoi acheter ? 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