{"id":359,"date":"2008-01-08T22:17:45","date_gmt":"2008-01-08T21:17:45","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2008\/01\/08\/la-tendance-du-e-commerce-cle-en-main\/"},"modified":"2008-01-08T22:17:45","modified_gmt":"2008-01-08T21:17:45","slug":"la-tendance-du-e-commerce-cle-en-main","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2008\/01\/08\/la-tendance-du-e-commerce-cle-en-main\/","title":{"rendered":"La tendance du e-commerce \u00ab\u00a0cl\u00e9 en main\u00a0\u00bb"},"content":{"rendered":"

Pour une soci\u00e9t\u00e9 qui vend des produits, la question est : doit on d\u00e9velopper le e-commerce en interne, ou doit on se d\u00e9charger de cette activit\u00e9, aupr\u00e8s d’un prestataire \/ partenaire ?<\/p>\n

Faire en interne<\/h3>\n

C’est un choix strat\u00e9gique. Le e-commerce va repr\u00e9senter une part de plus en plus grande du commerce. Internaliser le d\u00e9veloppement de ce canal, c’est se pr\u00e9parer pour l’avenir.<\/p>\n

Mais ce n’est pas un \u00ab\u00a0long fleuve tranquille\u00a0\u00bb : le e-commerce est un m\u00e9tier, il faut bien s’entourer, s’adresser aux bons professionnels, faire les bons choix… En un mot, c’est un canal qu’il faut apprendre \u00e0 ma\u00eetriser, et cel\u00e0 demande des ressources et du temps.<\/p>\n

C’est pour \u00e7a que ce choix ne marchera bien que si il est valid\u00e9\/port\u00e9 directement par la direction g\u00e9n\u00e9rale.<\/p>\n

Faire faire<\/h3>\n

Si le partenaire fait du bon boulot, cette solution permet de lancer le canal e-commerce, sans avoir \u00e0 y consacrer trop de ressources internes, sans avoir \u00e0 s’organiser, sans avoir \u00e0 appr\u00e9hender tous les m\u00e9tiers associ\u00e9s au e-commerce.<\/p>\n

Cela peut \u00e9galement \u00eatre une bonne solution si la direction estime que ce canal est non strat\u00e9gique, ou si l’organisation de l’entreprise rendrait ce d\u00e9veloppement trop complexe (ah, les conflits de canaux…).<\/p>\n

Les solutions<\/h3>\n

Plusieurs soci\u00e9t\u00e9s se positionnent sur ce cr\u00e9neau. Certaines ont une approche plut\u00f4t technique, d’autres ont une approche tr\u00e8s marketing.<\/p>\n

On peut par exemple citer GSI-Commerce<\/a>, qui a envirron 85 clients, et r\u00e9alise plus de 700 millions de $ de revenus !<\/p>\n

Donc clairement, c’est un vrai march\u00e9, qui r\u00e9pond \u00e0 un vrai besoin.<\/p>\n

Mais ce business est tr\u00e8s jeune, et les mod\u00e8les de prix ne sont pas encore bien \u00e9tablis. En g\u00e9n\u00e9ral, il faut compter un paiement initial, pour mettre en oeuvre l’ensemble de la solution, puis une commission sur les ventes.<\/p>\n

Dans tous les cas, il est fondamental de choisir le bon partenaire !<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour une soci\u00e9t\u00e9 qui vend des produits, la question est : doit on d\u00e9velopper le e-commerce en interne, ou doit on se d\u00e9charger de cette activit\u00e9, aupr\u00e8s d’un prestataire \/ partenaire ? Faire en interne C’est un choix strat\u00e9gique. Le e-commerce va repr\u00e9senter une part de plus en plus grande du commerce. Internaliser le d\u00e9veloppement […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-359","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"\nLa tendance du e-commerce "cl\u00e9 en main" - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2008\/01\/08\/la-tendance-du-e-commerce-cle-en-main\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La tendance du e-commerce "cl\u00e9 en main" - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Pour une soci\u00e9t\u00e9 qui vend des produits, la question est : doit on d\u00e9velopper le e-commerce en interne, ou doit on se d\u00e9charger de cette activit\u00e9, aupr\u00e8s d’un prestataire \/ partenaire ? 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