{"id":3519,"date":"2010-07-07T18:40:46","date_gmt":"2010-07-07T17:40:46","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3519"},"modified":"2010-07-07T18:40:46","modified_gmt":"2010-07-07T17:40:46","slug":"quand-le-e-commerce-recupere-un-buzz-inattendu","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/07\/07\/quand-le-e-commerce-recupere-un-buzz-inattendu\/","title":{"rendered":"Quand le e-commerce r\u00e9cup\u00e8re un buzz inattendu !"},"content":{"rendered":"<blockquote><p><em>Cet article est \u00e9crit par <a href=\"http:\/\/fr.linkedin.com\/in\/christophedavy\" target=\"_blank\">Christophe        Davy<\/a>, dirigeant de <a href=\"http:\/\/www.brandonlinecommerce.com\/\" target=\"_blank\">Brand        Online Commerce<\/a>, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce     blog.<\/em><\/p><\/blockquote>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"\/DOCUME%7E1\/davy\/LOCALS%7E1\/Temp\/moz-screenshot-2.png\" alt=\"\" \/><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Joachim-Low2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3561\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Joachim-Low2.jpg\" alt=\"Joachim Low\" width=\"405\" height=\"344\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Joachim-Low2.jpg 405w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Joachim-Low2-300x254.jpg 300w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/a><\/p>\n<p><strong>Joachim L\u00f6w<\/strong> est le s\u00e9lectionneur de l&rsquo;\u00e9quipe nationale allemande (toujours en lice dans le Mondial 2010 au moment o\u00f9 j&rsquo;\u00e9cris ces lignes). Le succ\u00e8s de son \u00e9quipe lui sourit : d\u00e9j\u00e0 qu&rsquo;il est plut\u00f4t beau gosse (dixit la gente f\u00e9minine de <a href=\"http:\/\/www.brandonlinecommerce.com\" target=\"_blank\">Brand Online Commerce<\/a>), il est en passe de <strong>devenir une ic\u00f4ne de mode outre-Rhin !<\/strong><\/p>\n<p>Bon, les footballeurs allemands, \u00e0 la base, on ne compte pas forc\u00e9ment dessus pour donner les tendances de la mode. <strong>Historiquement, ils font m\u00eame plut\u00f4t peur<\/strong> (m\u00eame si la coupe cheveu long dans le cou appartient, \u00e0 tout seigneur tout honneur, au patrimoine tch\u00e9coslovaque).<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Footballeur-allemand.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-3522\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Footballeur-allemand-224x300.jpg\" alt=\"Footballeur allemand\" width=\"189\" height=\"253\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Footballeur-allemand-224x300.jpg 224w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Footballeur-allemand-767x1024.jpg 767w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Footballeur-allemand.jpg 840w\" sizes=\"(max-width: 189px) 100vw, 189px\" \/><\/a><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Footballeur-allemand-2.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-3523\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Footballeur-allemand-2-225x300.jpg\" alt=\"Footballeur allemand\" width=\"191\" height=\"253\" \/><\/a><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Footballeur-allemand-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3524\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Footballeur-allemand-3-242x300.jpg\" alt=\"Footballeur allemand\" width=\"203\" height=\"251\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Footballeur-allemand-3-242x300.jpg 242w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Footballeur-allemand-3.jpg 600w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/a><\/p>\n<p>Et donc, le peuple allemand est tomb\u00e9 sous le charme&#8230; du <a href=\"http:\/\/www.lemonde.fr\/sport\/article\/2010\/07\/07\/les-allemands-vouent-un-culte-au-pull-bleu-de-joachim-low_1384856_3242.html\" target=\"_blank\">pull bleu de Joachim Low<\/a> !<\/p>\n<p>Le fournisseur officiel, la marque <a href=\"http:\/\/www.strenesse.de\" target=\"_blank\">Strenesse<\/a>, <strong>a bien r\u00e9cup\u00e9r\u00e9 le buzz sur sa boutique en ligne<\/strong>, et ce d\u00e8s la homepage, avec une tr\u00e8s belle photo plein \u00e9cran de Joachim L\u00f6w tout sourire au bord du terrain :<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Homepage-Strenesse.jpg\"><\/a><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Homepage-Strenesse1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3527\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Homepage-Strenesse1-1023x688.jpg\" alt=\"Homepage Strenesse\" width=\"601\" height=\"403\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Homepage-Strenesse1-1023x688.jpg 1023w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Homepage-Strenesse1-300x201.jpg 300w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Homepage-Strenesse1.jpg 1259w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/a><\/p>\n<p>Le plein \u00e9cran, on le sait, c&rsquo;est bon pour le e-commerce, alors Strenesse le r\u00e9utilise sur <strong>la page produit du fameux pull bleu<\/strong> :<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Pull-J.-Low-Strenesse.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3544 aligncenter\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Pull-J.-Low-Strenesse-1023x967.jpg\" alt=\"Pull J. Low Strenesse\" width=\"599\" height=\"565\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Pull-J.-Low-Strenesse-1023x967.jpg 1023w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Pull-J.-Low-Strenesse-300x283.jpg 300w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Pull-J.-Low-Strenesse.jpg 1259w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/a><\/p>\n<p>Et la <strong>fonction de zoom<\/strong> donne encore dans la bonne pratique, en l&rsquo;occurrence une photo grand format du fameux pull :<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Zoom-pull-J.-Low-Strenesse.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-3545 aligncenter\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Zoom-pull-J.-Low-Strenesse-811x1024.jpg\" alt=\"Zoom pull J. Low Strenesse\" width=\"600\" height=\"756\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Zoom-pull-J.-Low-Strenesse-237x300.jpg 237w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Zoom-pull-J.-Low-Strenesse.jpg 1259w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Bon, <strong>il y a quelques mauvaises pratiques \u00e9galement sur ce site<\/strong>, \u00e0 commencer par la position tr\u00e8s \u00e9trange du panier (au milieu du menu, sur la gauche de l&rsquo;\u00e9cran) et la faible visibilit\u00e9 du bouton \u00ab\u00a0Ajouter au panier\u00a0\u00bb (\u00ab\u00a0In den Warenkorb\u00a0\u00bb). Mais l\u00e0 n&rsquo;est pas le sujet de mon billet.<\/p>\n<p>Le pull \u00e9tant \u00e9videmment en rupture de stock, il est annonc\u00e9 sur le bandeau rouge (bien visible sur le produit) qu&rsquo;un d\u00e9lai de 4 semaines est n\u00e9cessaire pour sa livraison. Bonne pratique l\u00e0 aussi : \u00e9tant donn\u00e9 le buzz autour de ce produit, <strong>il aurait \u00e9t\u00e9 idiot d&rsquo;en d\u00e9sactiver la possibilit\u00e9 d&rsquo;achat m\u00eame si les stocks sont vides<\/strong>. Les ventes seront sans nul doute tr\u00e8s fortes sur ce produit malgr\u00e9 le long d\u00e9lai de livraison.<\/p>\n<p>Autre b\u00e9n\u00e9fice du buzz incroyable autour de ce pull : <strong>la marque Strenesse en profite pour ne pas le solder<\/strong>, au contraire du reste du site !<\/p>\n<p>Bon maintenant on attend avec impatience de voir cet \u00e9t\u00e9 les touristes allemands en sandales, short et pull cachemire bleu&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. Joachim L\u00f6w est le s\u00e9lectionneur de l&rsquo;\u00e9quipe nationale allemande (toujours en lice dans le Mondial 2010 au moment o\u00f9 j&rsquo;\u00e9cris ces lignes). Le succ\u00e8s de son \u00e9quipe lui sourit : d\u00e9j\u00e0 qu&rsquo;il est plut\u00f4t [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[205,371,373],"class_list":["post-3519","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-buzz","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand le e-commerce r\u00e9cup\u00e8re un buzz inattendu ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/07\/07\/quand-le-e-commerce-recupere-un-buzz-inattendu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand le e-commerce r\u00e9cup\u00e8re un buzz inattendu ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l&rsquo;invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. Joachim L\u00f6w est le s\u00e9lectionneur de l&rsquo;\u00e9quipe nationale allemande (toujours en lice dans le Mondial 2010 au moment o\u00f9 j&rsquo;\u00e9cris ces lignes). 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Joachim L\u00f6w est le s\u00e9lectionneur de l&rsquo;\u00e9quipe nationale allemande (toujours en lice dans le Mondial 2010 au moment o\u00f9 j&rsquo;\u00e9cris ces lignes). Le succ\u00e8s de son \u00e9quipe lui sourit : d\u00e9j\u00e0 qu&rsquo;il est plut\u00f4t [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2010\/07\/07\/quand-le-e-commerce-recupere-un-buzz-inattendu\/","og_site_name":"Ziserman.com","article_published_time":"2010-07-07T17:40:46+00:00","og_image":[{"url":"https:\/\/www.ziserman.com\/DOCUME%7E1\/davy\/LOCALS%7E1\/Temp\/moz-screenshot-2.png","type":"","width":"","height":""}],"author":"Christophe","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Christophe","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2010\/07\/07\/quand-le-e-commerce-recupere-un-buzz-inattendu\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/07\/07\/quand-le-e-commerce-recupere-un-buzz-inattendu\/"},"author":{"name":"Christophe","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/930f90aefcb49223686bfe173dee694c"},"headline":"Quand le e-commerce r\u00e9cup\u00e8re un buzz inattendu !","datePublished":"2010-07-07T17:40:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/07\/07\/quand-le-e-commerce-recupere-un-buzz-inattendu\/"},"wordCount":427,"commentCount":0,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/07\/07\/quand-le-e-commerce-recupere-un-buzz-inattendu\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/07\/Joachim-Low2.jpg","keywords":["buzz","e-commerce","e-marketing"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2010\/07\/07\/quand-le-e-commerce-recupere-un-buzz-inattendu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2010\/07\/07\/quand-le-e-commerce-recupere-un-buzz-inattendu\/","url":"https:\/\/www.ziserman.com\/blog\/2010\/07\/07\/quand-le-e-commerce-recupere-un-buzz-inattendu\/","name":"Quand le e-commerce r\u00e9cup\u00e8re un buzz inattendu ! 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