{"id":350,"date":"2007-12-16T17:21:22","date_gmt":"2007-12-16T16:21:22","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/12\/16\/petites-reflexions-sur-le-business-model-du-logiciel\/"},"modified":"2007-12-16T17:21:22","modified_gmt":"2007-12-16T16:21:22","slug":"petites-reflexions-sur-le-business-model-du-logiciel","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/12\/16\/petites-reflexions-sur-le-business-model-du-logiciel\/","title":{"rendered":"Petites r\u00e9flexions sur le business model du logiciel"},"content":{"rendered":"<p>Le logiciel est un domaine ou les prix sont bizares : <strong>Un m\u00eame programme peut \u00eatre vendu sur une \u00e9chelle de prix pratiquement infinie, de la gratuit\u00e9 \u00e0 plusieurs millions d&rsquo;euros<\/strong>.<\/p>\n<p>Qu&rsquo;est-ce qui permet de fixer un prix ? Est-ce le co\u00fbt de fabrication, plus le co\u00fbt de maintenance, plus une marge raisonnable ?<\/p>\n<p>Pas du tout, pour le logiciel, comme pour tratiquement tout en fait, <strong>le prix n&rsquo;est fix\u00e9 que par un seul crit\u00e8re : le prix que les acheteurs sont pr\u00eats \u00e0 mettre<\/strong>.<\/p>\n<blockquote><p>Cette r\u00e9flexion est vrai dans d&rsquo;autres domaines.<\/p>\n<p>Ainsi, on peut trouver une montre pour 100 \u20ac, 1 000 \u20ac, 10 000 \u20ac, 100 000 \u20ac &#8230;<\/p>\n<p>Toutes ces montres donnent l&rsquo;heure ! Bien sur, on pourra dire que les mati\u00e8res premi\u00e8res ne sont pas les m\u00eames. Mais pour une montre \u00e0 10 000 \u20ac, les mati\u00e8res premi\u00e8res repr\u00e9sentent quelle part r\u00e9elle du prix de vente ? 20% ? Le reste, c&rsquo;est la part du r\u00eave&#8230;<\/p><\/blockquote>\n<p>Comme le logiciel est par d\u00e9finition \u00ab\u00a0sans mati\u00e8re premi\u00e8re\u00a0\u00bb, l&rsquo;\u00e9lasticit\u00e9 du prix est totale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le logiciel est un domaine ou les prix sont bizares : Un m\u00eame programme peut \u00eatre vendu sur une \u00e9chelle de prix pratiquement infinie, de la gratuit\u00e9 \u00e0 plusieurs millions d&rsquo;euros. Qu&rsquo;est-ce qui permet de fixer un prix ? Est-ce le co\u00fbt de fabrication, plus le co\u00fbt de maintenance, plus une marge raisonnable ? Pas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[5],"tags":[372],"class_list":["post-350","post","type-post","status-publish","format-standard","hentry","category-software","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Petites r\u00e9flexions sur le business model du logiciel - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/12\/16\/petites-reflexions-sur-le-business-model-du-logiciel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petites r\u00e9flexions sur le business model du logiciel - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Le logiciel est un domaine ou les prix sont bizares : Un m\u00eame programme peut \u00eatre vendu sur une \u00e9chelle de prix pratiquement infinie, de la gratuit\u00e9 \u00e0 plusieurs millions d&rsquo;euros. Qu&rsquo;est-ce qui permet de fixer un prix ? Est-ce le co\u00fbt de fabrication, plus le co\u00fbt de maintenance, plus une marge raisonnable ? 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