{"id":3383,"date":"2010-06-24T10:22:23","date_gmt":"2010-06-24T09:22:23","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3383"},"modified":"2010-06-24T10:22:23","modified_gmt":"2010-06-24T09:22:23","slug":"ouverture-de-la-1045eme-e-boutique-de-deco","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/06\/24\/ouverture-de-la-1045eme-e-boutique-de-deco\/","title":{"rendered":"Ouverture de la 1045\u00e8me e-boutique de d\u00e9co !"},"content":{"rendered":"

Cet article est \u00e9crit par Christophe Davy<\/a>, dirigeant de Brand Online Commerce<\/a>, qui est \u00ab\u00a0l’invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. <\/em><\/p><\/blockquote>\n

Les insolentes statistiques du e-commerce en France<\/a> (vs le commerce traditionnel, et l’\u00e9tat global de l’\u00e9conomie) provoquent chaque jour l’afflux de nouveaux acteurs venant tenter leur chance dans cet \u00ab\u00a0eldorado\u00a0\u00bb<\/strong>. La FEVAD constate avec satisfaction une croissance extraordinaire du nombre de sites marchands, mais note aussi la tr\u00e8s grande proportion de ces sites qui ne fonctionnent pas du tout (moins de 10 transactions par mois…).<\/p>\n

Comme le e-commerce est un march\u00e9 qui cartonne, tout le monde a finit par s’y int\u00e9resser (ah, le pack e-commerce du Cr\u00e9dit Agricole Pyr\u00e9n\u00e9es Gascogne<\/a>…). Mais le secteur s’est professionnalis\u00e9 \u00e0 une vitesse folle<\/strong>, et n’a pas attendu l’arriv\u00e9e massive de nouveaux explorateurs.<\/p>\n

Il y a 5 ans<\/strong>, je ne cessais de dire \u00e0 mon entourage : \u00ab\u00a0vas-y, cr\u00e9e ton site marchand, y’a des offres \u00e0 quelques dizaines d’euros seulement, fais un peu tout toi m\u00eame, tu vas apprendre sur le tas, et tu verras ton business va d\u00e9coller doucement mais surement, sans budget marketing, mais avec beaucoup d’huile de coude\u00a0\u00bb.<\/p>\n

Aujourd’hui<\/strong>, je leur r\u00e9p\u00e8te sans cesse : \u00ab\u00a0non, ce n’est plus une bonne id\u00e9e de cr\u00e9er un site marchand sans investir des sommes importantes, tes ventes ne d\u00e9colleront jamais, tu vas \u00eatre noy\u00e9 dans une masse dont tu n’as m\u00eame pas id\u00e9e de la taille ; laisse tomber, le march\u00e9 est trop concurrentiel d\u00e9sormais\u00a0\u00bb.<\/p>\n

Et c’est s\u00fbr que pour le cr\u00e9ateur de la 1045\u00e8me boutique en ligne de vente d’objets d\u00e9co, ce n’est pas gagn\u00e9… Il ne sortira jamais du lot dans Google, il n’aura pas d’avantage prix faute d’acheter en masse, et il ne pourra d\u00e9livrer un service de qualit\u00e9 que tant qu’il ne se sera pas lass\u00e9 de perdre son temps pour pas grand chose.<\/p>\n

Le e-commerce est une affaire de pros, il faut des moyens<\/strong>, r\u00e9p\u00e9tons-le en permanence plut\u00f4t que de voir nos proches se casser les dents et finir dans le mur.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l’invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. Les insolentes statistiques du e-commerce en France (vs le commerce traditionnel, et l’\u00e9tat global de l’\u00e9conomie) provoquent chaque jour l’afflux de nouveaux acteurs venant tenter leur chance dans cet \u00ab\u00a0eldorado\u00a0\u00bb. La FEVAD constate avec […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[135,371,374],"class_list":["post-3383","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-crise","tag-e-commerce","tag-entrepreneuriat"],"yoast_head":"\nOuverture de la 1045\u00e8me e-boutique de d\u00e9co ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/06\/24\/ouverture-de-la-1045eme-e-boutique-de-deco\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ouverture de la 1045\u00e8me e-boutique de d\u00e9co ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui est \u00ab\u00a0l’invit\u00e9 permanent\u00a0\u00bb de Fran\u00e7ois sur ce blog. Les insolentes statistiques du e-commerce en France (vs le commerce traditionnel, et l’\u00e9tat global de l’\u00e9conomie) provoquent chaque jour l’afflux de nouveaux acteurs venant tenter leur chance dans cet \u00ab\u00a0eldorado\u00a0\u00bb. 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