{"id":3335,"date":"2010-06-17T20:11:56","date_gmt":"2010-06-17T19:11:56","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3335"},"modified":"2010-06-17T20:11:56","modified_gmt":"2010-06-17T19:11:56","slug":"vous-plaisantez-mr-tanner","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/06\/17\/vous-plaisantez-mr-tanner\/","title":{"rendered":"Vous plaisantez Mr Tanner ?"},"content":{"rendered":"<p>Je cherche toujours des m\u00e9taphores, pour expliquer mon m\u00e9tier : conseil en e-commerce.<\/p>\n<p>Je prenais mon analogie pr\u00e9f\u00e9r\u00e9e : le batiment.<\/p>\n<p>Si vous n&rsquo;\u00eates pas du m\u00e9tier, et que vous souhaitez faire construire une maison, vous allez avoir des surprise.<\/p>\n<p>Ce bouquin m&rsquo;est alors revenu \u00e0 l&rsquo;esprit : <a title=\"Aller sur la page Amazon du livre\" href=\"http:\/\/www.amazon.fr\/gp\/product\/275780474X?ie=UTF8&amp;redirect=true&amp;assoc_ss_swlb=1\" target=\"_blank\">Vous n&rsquo;y pensez pas Mr Tanner ?<\/a> De <a href=\"http:\/\/www.amazon.fr\/s?_encoding=UTF8&amp;search-alias=books-fr&amp;field-author=Jean-Paul%20Dubois\">Jean-Paul  Dubois<\/a>.<\/p>\n<p>Ce livre est un r\u00e9gal.<\/p>\n<p>C&rsquo;est l&rsquo;histoire, plut\u00f4t auto-biographique je crois, d&rsquo;un gars qui h\u00e9rite d&rsquo;une \u00e9norme veille maison.<\/p>\n<p>Il se dit qu&rsquo;il va la retaper, mais, plut\u00f4t que de faire appel \u00e0 un ma\u00eetre d&rsquo;oeuvre, il veut diriger lui m\u00eame les op\u00e9rations.<\/p>\n<p>Et \u00e7a devient tr\u00e8s vite n&rsquo;importe quoi :<\/p>\n<ul>\n<li>Un couple improbable (genre Laurel et Hardy) va par exemple se charger de refaire le toit, mais laissera la maison compl\u00e8tement d\u00e9couverte un soir de grand orage ;<\/li>\n<li>Un autre gars, \u00e9lectricien, va faire une installation tr\u00e8s particuli\u00e8re, assez po\u00e9tique, ou l&rsquo;on ne sait jamais exactement ce qui se passe quand on actionne un interrupteur.<\/li>\n<\/ul>\n<p>Voil\u00e0, c&rsquo;est la parfaite illustration du besoin de conseil dans le e-commerce.<\/p>\n<p>La plupart des e-marchands que je rencontre me parle de cette difficult\u00e9 : comment identifier les bons prestataires ?<\/p>\n<p>Comment savoir si le travail est vraiment bien fait ?<\/p>\n<p><a title=\"Aller sur la page d'accueil d'Araok, ma soci\u00e9t\u00e9 de conseil en ecommerce\" href=\"http:\/\/www.araok.com\">C&rsquo;est un m\u00e9tier<\/a>, tout simplement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je cherche toujours des m\u00e9taphores, pour expliquer mon m\u00e9tier : conseil en e-commerce. Je prenais mon analogie pr\u00e9f\u00e9r\u00e9e : le batiment. Si vous n&rsquo;\u00eates pas du m\u00e9tier, et que vous souhaitez faire construire une maison, vous allez avoir des surprise. Ce bouquin m&rsquo;est alors revenu \u00e0 l&rsquo;esprit : Vous n&rsquo;y pensez pas Mr Tanner ? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[201,118,371],"class_list":["post-3335","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-amoa","tag-conseil-en-e-commerce","tag-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vous plaisantez Mr Tanner ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/06\/17\/vous-plaisantez-mr-tanner\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vous plaisantez Mr Tanner ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Je cherche toujours des m\u00e9taphores, pour expliquer mon m\u00e9tier : conseil en e-commerce. Je prenais mon analogie pr\u00e9f\u00e9r\u00e9e : le batiment. Si vous n&rsquo;\u00eates pas du m\u00e9tier, et que vous souhaitez faire construire une maison, vous allez avoir des surprise. Ce bouquin m&rsquo;est alors revenu \u00e0 l&rsquo;esprit : Vous n&rsquo;y pensez pas Mr Tanner ? 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