{"id":3327,"date":"2010-06-17T10:37:07","date_gmt":"2010-06-17T09:37:07","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3327"},"modified":"2010-06-17T22:26:38","modified_gmt":"2010-06-17T21:26:38","slug":"rakuten-rachete-price-minister-pour-200-millions-deuros","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/06\/17\/rakuten-rachete-price-minister-pour-200-millions-deuros\/","title":{"rendered":"Rakuten rach\u00e8te Price Minister pour 200 Millions d’Euros"},"content":{"rendered":"

La news vient de tomber : Rakuten<\/a> vient de racheter PriceMinister pour 200 Millions d’euros !<\/p>\n

D’apr\u00e8s les diff\u00e9rents articles<\/a>, il semblerait que PKM ait un \u00ab\u00a0lock up\u00a0\u00bb de 5 ans, pour poursuivre le d\u00e9veloppement de la boite.<\/p>\n

Le e-commerce est donc bien dans une logique de concentration, avec de tr\u00e8s tr\u00e8s gros acteurs, qui mangent les plus petits.<\/p>\n

Bon, allez, je me lance, sur une estimation du chiffre d’affaires de price minister.<\/p>\n

Ils annoncent 11 Millions de visiteurs uniques<\/p>\n

Si on prend un taux de transformation de 1%, et un panier moyen de 60 \u20ac, on arrive \u00e0 un chiffre d’affaire de :<\/p>\n

11 M * 1% * 60 \u20ac * 12 mois = 80 Millions d’euros.<\/p>\n

Price Minister aurait donc \u00e9t\u00e9 achet\u00e9 2,5 fois son chiffre d’affaires, ce qui est plut\u00f4t \u00e9lev\u00e9.<\/p>\n

UPDATE :<\/p>\n

Le JDN parle d’un CA de 50 Millions \u20ac<\/a>.<\/p>\n

Bon, le panier doit \u00eatre plus bas (35 \u20ac) ?<\/p>\n

Grosse discussion sur Twitter, pour savoir comment est calcul\u00e9 le CA de Price Minister.<\/p>\n

UPDATE 2:<\/p>\n

En t\u00e9l\u00e9chargeant ici le doc \u00e9mis par Rakuten<\/a>, on peut voir le CA 2009 : 40 M\u20ac.<\/p>\n

Maintenant, ce CA, c’est le total des commissions de Price Minister ou le total des ventes du site ?<\/p>\n

Comme Price Minister est une place de march\u00e9, on peut penser que c’est le total des commissions… Mais comme Price Minister se positionne en ‘tiers de confiance’ et encaisse la vente, on peut aussi imaginer que c’est le chiffre d’affaires des ventes.<\/p>\n

Si on reprend mon calcul, avec un panier plus bas, on arrive a des r\u00e9sultats r\u00e9alistes :<\/p>\n

11 M * 1% * 30\u20ac * 12 = 40 M\u20ac<\/p>\n

Mais certains me disent que non, le volume des ventes est de 260 M\u20ac<\/a>.<\/p>\n

Je ne comprends pas comment on peut arriver \u00e0 ce chiffre !<\/p>\n

Reprenons l’\u00e9quation :<\/p>\n

11 M * Tx * 30\u20ac * 12 = 260 M\u20ac (de ventes g\u00e9n\u00e9r\u00e9es)<\/p>\n

Tx \u00e9tant le taux de transformation<\/p>\n

On obtient un taux de transformation de 7% !<\/p>\n

Heu, je n’y crois pas…<\/p>\n","protected":false},"excerpt":{"rendered":"

La news vient de tomber : Rakuten vient de racheter PriceMinister pour 200 Millions d’euros ! D’apr\u00e8s les diff\u00e9rents articles, il semblerait que PKM ait un \u00ab\u00a0lock up\u00a0\u00bb de 5 ans, pour poursuivre le d\u00e9veloppement de la boite. Le e-commerce est donc bien dans une logique de concentration, avec de tr\u00e8s tr\u00e8s gros acteurs, qui […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,17,109],"class_list":["post-3327","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-leaders-internet","tag-strategie"],"yoast_head":"\nRakuten rach\u00e8te Price Minister pour 200 Millions d'Euros - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/06\/17\/rakuten-rachete-price-minister-pour-200-millions-deuros\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rakuten rach\u00e8te Price Minister pour 200 Millions d'Euros - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"La news vient de tomber : Rakuten vient de racheter PriceMinister pour 200 Millions d’euros ! 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