{"id":330,"date":"2007-11-19T21:05:35","date_gmt":"2007-11-19T20:05:35","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/"},"modified":"2007-11-19T21:05:35","modified_gmt":"2007-11-19T20:05:35","slug":"le-non-marqueting-technologique","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/","title":{"rendered":"Le \u00ab\u00a0non marqueting\u00a0\u00bb technologique"},"content":{"rendered":"<p>Vous voyez ce que je veux dire ?<\/p>\n<p>Tous ces produits technologiques, o\u00f9 s&rsquo;\u00e9tale des sp\u00e9cifications purement techniques :<\/p>\n<ul>\n<li>\u00ab\u00a0Le premier compact \u00e0 12 Millions de pixels\u00a0\u00bb<\/li>\n<li>\u00ab\u00a0Ordinateur, avec 1 Go de RAM, un disque dur de 120 Go, &#8230;\u00a0\u00bb<\/li>\n<li> &#8230;<\/li>\n<\/ul>\n<p>A mon sens, c&rsquo;est <strong>la n\u00e9gation du marketing<\/strong> : on ouvre le capot, et on fait la liste des pi\u00e8ces d\u00e9tach\u00e9es.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.ziserman.com\/blog\/.images\/0711\/moteur.jpg\" alt=\"Moteur...\" height=\"296\" width=\"380\" \/><\/p>\n<p>C&rsquo;est aussi la meilleure fa\u00e7on de se retrouver \u00ab\u00a0\u00e0 poil\u00a0\u00bb, et \u00e0 se battre sur le seul sujet qui reste : le prix.<\/p>\n<p>Pourtant, ces appareils ont un but, des sc\u00e9narios d&rsquo;usage (enfin, j&rsquo;esp\u00e8re !).<\/p>\n<p>Un appareil photo par exemple est \u00e0 mon sens particuli\u00e8rement porteur de r\u00eave&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous voyez ce que je veux dire ? Tous ces produits technologiques, o\u00f9 s&rsquo;\u00e9tale des sp\u00e9cifications purement techniques : \u00ab\u00a0Le premier compact \u00e0 12 Millions de pixels\u00a0\u00bb \u00ab\u00a0Ordinateur, avec 1 Go de RAM, un disque dur de 120 Go, &#8230;\u00a0\u00bb &#8230; A mon sens, c&rsquo;est la n\u00e9gation du marketing : on ouvre le capot, et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-330","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le &quot;non marqueting&quot; technologique - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le &quot;non marqueting&quot; technologique - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous voyez ce que je veux dire ? Tous ces produits technologiques, o\u00f9 s&rsquo;\u00e9tale des sp\u00e9cifications purement techniques : \u00ab\u00a0Le premier compact \u00e0 12 Millions de pixels\u00a0\u00bb \u00ab\u00a0Ordinateur, avec 1 Go de RAM, un disque dur de 120 Go, &#8230;\u00a0\u00bb &#8230; A mon sens, c&rsquo;est la n\u00e9gation du marketing : on ouvre le capot, et [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2007-11-19T20:05:35+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/.images\/0711\/moteur.jpg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Le \u00ab\u00a0non marqueting\u00a0\u00bb technologique\",\"datePublished\":\"2007-11-19T20:05:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/\"},\"wordCount\":115,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0711\\\/moteur.jpg\",\"keywords\":[\"e-commerce\",\"e-marketing\"],\"articleSection\":[\"e-commerce\",\"e-marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/\",\"name\":\"Le \\\"non marqueting\\\" technologique - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0711\\\/moteur.jpg\",\"datePublished\":\"2007-11-19T20:05:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0711\\\/moteur.jpg\",\"contentUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0711\\\/moteur.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/11\\\/19\\\/le-non-marqueting-technologique\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le \u00ab\u00a0non marqueting\u00a0\u00bb technologique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le \"non marqueting\" technologique - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/","og_locale":"fr_FR","og_type":"article","og_title":"Le \"non marqueting\" technologique - Ziserman.com","og_description":"Vous voyez ce que je veux dire ? Tous ces produits technologiques, o\u00f9 s&rsquo;\u00e9tale des sp\u00e9cifications purement techniques : \u00ab\u00a0Le premier compact \u00e0 12 Millions de pixels\u00a0\u00bb \u00ab\u00a0Ordinateur, avec 1 Go de RAM, un disque dur de 120 Go, &#8230;\u00a0\u00bb &#8230; A mon sens, c&rsquo;est la n\u00e9gation du marketing : on ouvre le capot, et [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/","og_site_name":"Ziserman.com","article_published_time":"2007-11-19T20:05:35+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/.images\/0711\/moteur.jpg","type":"","width":"","height":""}],"author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Le \u00ab\u00a0non marqueting\u00a0\u00bb technologique","datePublished":"2007-11-19T20:05:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/"},"wordCount":115,"commentCount":3,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/.images\/0711\/moteur.jpg","keywords":["e-commerce","e-marketing"],"articleSection":["e-commerce","e-marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/","url":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/","name":"Le \"non marqueting\" technologique - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/#primaryimage"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/.images\/0711\/moteur.jpg","datePublished":"2007-11-19T20:05:35+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/#primaryimage","url":"http:\/\/www.ziserman.com\/blog\/.images\/0711\/moteur.jpg","contentUrl":"http:\/\/www.ziserman.com\/blog\/.images\/0711\/moteur.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2007\/11\/19\/le-non-marqueting-technologique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Le \u00ab\u00a0non marqueting\u00a0\u00bb technologique"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=330"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/330\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}