{"id":3169,"date":"2010-05-24T17:10:31","date_gmt":"2010-05-24T16:10:31","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3169"},"modified":"2010-05-24T17:13:46","modified_gmt":"2010-05-24T16:13:46","slug":"zappos-une-erreur-a-16-million-de-dollars","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/05\/24\/zappos-une-erreur-a-16-million-de-dollars\/","title":{"rendered":"Zappos, une erreur \u00e0 1,6 million de dollars…"},"content":{"rendered":"

Cet article est \u00e9crit par Christophe Davy<\/a>, dirigeant de Brand Online Commerce<\/a>, qui intervient ponctuellement sur ce blog. Son contenu n’engage pas Fran\u00e7ois Ziserman, qui d’ailleurs de mani\u00e8re g\u00e9n\u00e9rale r\u00e9prouve le plus souvent ce que dit et \u00e9crit Christophe. A se demander pourquoi il l’a invit\u00e9 sur son blog…<\/em><\/p><\/blockquote>\n

<\/strong><\/p>\n

Le site 6pm.com<\/a><\/strong> appartient \u00e0 l’am\u00e9ricain zappos.com<\/a>, le n\u00b01 de la chaussure en ligne, r\u00e9cemment rachet\u00e9 par Amazon. C’est un site de d\u00e9stockage qui permet \u00e0 Zappos d’\u00e9couler les fins de collections avec des discounts pouvant aller jusqu’\u00e0 70%.<\/p>\n

Vendredi dernier, ils ont fait plus fort que 70%, suite \u00e0 un bug informatique (de leur moteur de calcul des prix). En effet, tous les produits se sont retrouv\u00e9s \u00e0 un prix unique, 49,95 $<\/strong> !<\/p>\n

L’erreur n’a \u00e9t\u00e9 rep\u00e9r\u00e9e qu’au bout de 6 heures, et le site a alors \u00e9t\u00e9 ferm\u00e9 le temps de rectifier les \u00e9tiquettes de prix. Mais le manque \u00e0 gagner s’\u00e9l\u00e8ve \u00e0 1,6 million de dollars. Au passage, un bug \u00e0 1,6 million de dollars en seulement six heure de temps, cela laisse r\u00eaveur sur la puissance commerciale du site.<\/p>\n

Le management de Zappos a rapidement (le jour m\u00eame !) d\u00e9cid\u00e9 d’assumer la perte<\/a><\/strong>, et de livrer les produits aux clients ayant eu la chance de saisir cette opportunit\u00e9.<\/p>\n

Double morale \u00e0 cette histoire :<\/p>\n

1\/ Tous les e-commer\u00e7ants doivent \u00eatre en veille permanente sur leurs \u00e9tiquettes de prix<\/strong>, et sans cesse valider les prix vus par les clients ; ne pas se contenter de faire confiance aux r\u00e8gles de gestion de leur back-office<\/p>\n

2\/ Encore une fois les am\u00e9ricains nous donnent des le\u00e7ons de r\u00e9activit\u00e9 et de gestion de la relation clients<\/strong> ; cf la boulette 3 Suisses<\/a> de l’ann\u00e9e derni\u00e8re…<\/p>\n","protected":false},"excerpt":{"rendered":"

Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui intervient ponctuellement sur ce blog. Son contenu n’engage pas Fran\u00e7ois Ziserman, qui d’ailleurs de mani\u00e8re g\u00e9n\u00e9rale r\u00e9prouve le plus souvent ce que dit et \u00e9crit Christophe. A se demander pourquoi il l’a invit\u00e9 sur son blog… Le site 6pm.com appartient \u00e0 l’am\u00e9ricain […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[38,371,139,200],"class_list":["post-3169","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-amazon","tag-e-commerce","tag-systeme-dinformation","tag-zappos"],"yoast_head":"\nZappos, une erreur \u00e0 1,6 million de dollars... - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/05\/24\/zappos-une-erreur-a-16-million-de-dollars\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zappos, une erreur \u00e0 1,6 million de dollars... - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Cet article est \u00e9crit par Christophe Davy, dirigeant de Brand Online Commerce, qui intervient ponctuellement sur ce blog. 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