{"id":3113,"date":"2010-05-16T20:00:22","date_gmt":"2010-05-16T19:00:22","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3113"},"modified":"2010-05-15T07:55:17","modified_gmt":"2010-05-15T06:55:17","slug":"secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/","title":{"rendered":"Secouer un peu le mod\u00e8le : et si vous mettiez le bouton \u00ab\u00a0ajout au panier\u00a0\u00bb \u00e0 gauche ?"},"content":{"rendered":"<p>Les sites e-commerce se copient beaucoup les uns les autres.<\/p>\n<p>Ca peut \u00eatre une bonne id\u00e9e&#8230; Mais le danger, c&rsquo;est de copier une mauvaise id\u00e9e, ou de copier une id\u00e9e, qui n&rsquo;est pas applicable dans le contexte.<\/p>\n<p>Bref, m\u00e9fiance !<\/p>\n<p>Le site babyage a fait des tests A\/B sur l&#8217;emplacement du bouton \u00ab\u00a0ajouter au panier\u00a0\u00bb.<\/p>\n<p>Ils sont parti l\u00e0 dessus apr\u00e8s avoir lu une <a title=\"Aller sur l'\u00e9tude Nielsen d\u00e9crivant la 'temp\u00e9rature' en bandes verticales de nos \u00e9crans\" href=\"http:\/\/www.useit.com\/alertbox\/horizontal-attention.html\" target=\"_blank\">\u00e9tude<\/a> expliquant que la partie gauche de l&rsquo;\u00e9cran est \u00ab\u00a0plus chaude\u00a0\u00bb que celle de droite.<\/p>\n<p>Le r\u00e9sultat de leur test : la transfo est meilleure avec un bouton \u00e0 gauche !<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/babyage.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3114\" title=\"babyage\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/babyage.png\" alt=\"\" width=\"500\" height=\"339\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/babyage.png 500w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/babyage-300x203.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Et le test semble avoir \u00e9t\u00e9 bien fait, puisqu&rsquo;il prenait en compte le taux r\u00e9el de transformation : c&rsquo;est \u00e0 dire le taux de clients qui vont jusqu&rsquo;\u00e0 l&rsquo;achat du produit (et pas simplement l&rsquo;ajout au panier).<\/p>\n<p><strong>L&rsquo;am\u00e9lioration mesur\u00e9e est de 16.7% !<\/strong><\/p>\n<p>Vous remarquerez que <strong>la zone d&rsquo;ajout au panier est particuli\u00e8rement bien mise en valeur<\/strong>, avec un prix qu&rsquo;on ne peut pas rater. autre remarque : <strong>le bouton d&rsquo;ajout au panier est particuli\u00e8rement incitatif<\/strong>, avec une couleur unique qu&rsquo;on ne retrouve nul part ailleurs dans le site.<\/p>\n<p>(source <a title=\"Aller sur l'article de GetElastic qui parle du test AB \" href=\"http:\/\/www.getelastic.com\/ab-testing-giving-the-left-more-love\/\" target=\"_blank\">GetElastic<\/a> et <a title=\"Aller sur l'article de la boite qui a r\u00e9alis\u00e9 le test AB\" href=\"http:\/\/whichtestwon.com\/product-page-test?pollid=23\" target=\"_blank\">Whichtestwon.com<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les sites e-commerce se copient beaucoup les uns les autres. Ca peut \u00eatre une bonne id\u00e9e&#8230; Mais le danger, c&rsquo;est de copier une mauvaise id\u00e9e, ou de copier une id\u00e9e, qui n&rsquo;est pas applicable dans le contexte. Bref, m\u00e9fiance ! Le site babyage a fait des tests A\/B sur l&#8217;emplacement du bouton \u00ab\u00a0ajouter au panier\u00a0\u00bb. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,6,96],"class_list":["post-3113","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-ergonomie","tag-ergonomie-incitative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Secouer un peu le mod\u00e8le : et si vous mettiez le bouton &quot;ajout au panier&quot; \u00e0 gauche ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secouer un peu le mod\u00e8le : et si vous mettiez le bouton &quot;ajout au panier&quot; \u00e0 gauche ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Les sites e-commerce se copient beaucoup les uns les autres. Ca peut \u00eatre une bonne id\u00e9e&#8230; Mais le danger, c&rsquo;est de copier une mauvaise id\u00e9e, ou de copier une id\u00e9e, qui n&rsquo;est pas applicable dans le contexte. Bref, m\u00e9fiance ! Le site babyage a fait des tests A\/B sur l&#8217;emplacement du bouton \u00ab\u00a0ajouter au panier\u00a0\u00bb. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-16T19:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/babyage.png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Secouer un peu le mod\u00e8le : et si vous mettiez le bouton \u00ab\u00a0ajout au panier\u00a0\u00bb \u00e0 gauche ?\",\"datePublished\":\"2010-05-16T19:00:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/\"},\"wordCount\":221,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/05\\\/babyage.png\",\"keywords\":[\"ARAOK !\",\"e-commerce\",\"e-marketing\",\"Ergonomie\",\"Ergonomie incitative\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/\",\"name\":\"Secouer un peu le mod\u00e8le : et si vous mettiez le bouton \\\"ajout au panier\\\" \u00e0 gauche ? - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/05\\\/babyage.png\",\"datePublished\":\"2010-05-16T19:00:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/05\\\/babyage.png\",\"contentUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/wp-content\\\/uploads\\\/2010\\\/05\\\/babyage.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/16\\\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Secouer un peu le mod\u00e8le : et si vous mettiez le bouton \u00ab\u00a0ajout au panier\u00a0\u00bb \u00e0 gauche ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Secouer un peu le mod\u00e8le : et si vous mettiez le bouton \"ajout au panier\" \u00e0 gauche ? - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/","og_locale":"fr_FR","og_type":"article","og_title":"Secouer un peu le mod\u00e8le : et si vous mettiez le bouton \"ajout au panier\" \u00e0 gauche ? - Ziserman.com","og_description":"Les sites e-commerce se copient beaucoup les uns les autres. Ca peut \u00eatre une bonne id\u00e9e&#8230; Mais le danger, c&rsquo;est de copier une mauvaise id\u00e9e, ou de copier une id\u00e9e, qui n&rsquo;est pas applicable dans le contexte. Bref, m\u00e9fiance ! Le site babyage a fait des tests A\/B sur l&#8217;emplacement du bouton \u00ab\u00a0ajouter au panier\u00a0\u00bb. [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/","og_site_name":"Ziserman.com","article_published_time":"2010-05-16T19:00:22+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/babyage.png","type":"","width":"","height":""}],"author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Secouer un peu le mod\u00e8le : et si vous mettiez le bouton \u00ab\u00a0ajout au panier\u00a0\u00bb \u00e0 gauche ?","datePublished":"2010-05-16T19:00:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/"},"wordCount":221,"commentCount":9,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/babyage.png","keywords":["ARAOK !","e-commerce","e-marketing","Ergonomie","Ergonomie incitative"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/","url":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/","name":"Secouer un peu le mod\u00e8le : et si vous mettiez le bouton \"ajout au panier\" \u00e0 gauche ? - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/#primaryimage"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/babyage.png","datePublished":"2010-05-16T19:00:22+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/#primaryimage","url":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/babyage.png","contentUrl":"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/babyage.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2010\/05\/16\/secouer-un-peu-le-modele-et-si-vous-mettiez-le-bouton-ajout-au-panier-a-gauche\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Secouer un peu le mod\u00e8le : et si vous mettiez le bouton \u00ab\u00a0ajout au panier\u00a0\u00bb \u00e0 gauche ?"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/3113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=3113"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/3113\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=3113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=3113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=3113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}