{"id":3101,"date":"2010-05-24T16:32:09","date_gmt":"2010-05-24T15:32:09","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3101"},"modified":"2010-05-24T16:32:09","modified_gmt":"2010-05-24T15:32:09","slug":"le-chainon-manquant-pour-une-analyse-complete-du-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/05\/24\/le-chainon-manquant-pour-une-analyse-complete-du-e-commerce\/","title":{"rendered":"Le cha\u00eenon manquant pour une analyse compl\u00e8te du e-commerce"},"content":{"rendered":"<p>D&rsquo;un c\u00f4t\u00e9, des outils comme Google Analytics nous permettent d&rsquo;analyser pas mal de choses, de la source des visiteurs jusqu&rsquo;\u00e0 la commande :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/Capture-d\u2019\u00e9cran-2010-05-14-\u00e0-19.26.211.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3107\" style=\"border: 1px solid black;\" title=\"Couverture de l'analyse de Google Analytics\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/Capture-d\u2019\u00e9cran-2010-05-14-\u00e0-19.26.211.png\" alt=\"\" width=\"431\" height=\"235\" \/><\/a><\/p>\n<p>D&rsquo;un autre c\u00f4t\u00e9, l&rsquo;ensemble des syst\u00e8mes d&rsquo;informations donnent une vue sur la suite du processus :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/Capture-d\u2019\u00e9cran-2010-05-14-\u00e0-19.29.43.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3108\" style=\"border: 1px solid black;\" title=\"Syst\u00e8me d'information e-commerce\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/Capture-d\u2019\u00e9cran-2010-05-14-\u00e0-19.29.43-e1273858233386.png\" alt=\"\" width=\"500\" height=\"141\" \/><\/a><\/p>\n<p>Le cha\u00eenon manquant, c&rsquo;est qu&rsquo;il est loin d&rsquo;\u00eatre facile de relier les deux univers.<\/p>\n<p>D&rsquo;o\u00f9 ce sch\u00e9ma :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/Capture-d\u2019\u00e9cran-2010-05-14-\u00e0-19.24.55.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3109\" title=\"Cha\u00eenon manquant !\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/Capture-d\u2019\u00e9cran-2010-05-14-\u00e0-19.24.55-e1273858336658.png\" alt=\"\" width=\"499\" height=\"375\" \/><\/a><\/p>\n<p>Vous voyez l&rsquo;id\u00e9e ?<\/p>\n<p>Bon, j&rsquo;en profite pour faire un peu de pub : ce sch\u00e9ma est l&rsquo;une des slides que je vais utiliser pour la <a title=\"Aller sur la page de la formation : Tableaux de bords pour le e-commerce\" href=\"http:\/\/www.benchmark.fr\/catalogue\/formation\/424-formation-le-tableau-de-bord-d-un-site-e-commerce\/?f_partner=zi\" target=\"_blank\">formation sur les tableaux de bords, avec le Benchmark Group<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D&rsquo;un c\u00f4t\u00e9, des outils comme Google Analytics nous permettent d&rsquo;analyser pas mal de choses, de la source des visiteurs jusqu&rsquo;\u00e0 la commande : D&rsquo;un autre c\u00f4t\u00e9, l&rsquo;ensemble des syst\u00e8mes d&rsquo;informations donnent une vue sur la suite du processus : Le cha\u00eenon manquant, c&rsquo;est qu&rsquo;il est loin d&rsquo;\u00eatre facile de relier les deux univers. D&rsquo;o\u00f9 ce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,9,147,197,195],"class_list":["post-3101","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-bi","tag-formation","tag-google-analytics","tag-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le cha\u00eenon manquant pour une analyse compl\u00e8te du e-commerce - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/05\/24\/le-chainon-manquant-pour-une-analyse-complete-du-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le cha\u00eenon manquant pour une analyse compl\u00e8te du e-commerce - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"D&rsquo;un c\u00f4t\u00e9, des outils comme Google Analytics nous permettent d&rsquo;analyser pas mal de choses, de la source des visiteurs jusqu&rsquo;\u00e0 la commande : D&rsquo;un autre c\u00f4t\u00e9, l&rsquo;ensemble des syst\u00e8mes d&rsquo;informations donnent une vue sur la suite du processus : Le cha\u00eenon manquant, c&rsquo;est qu&rsquo;il est loin d&rsquo;\u00eatre facile de relier les deux univers. D&rsquo;o\u00f9 ce [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2010\/05\/24\/le-chainon-manquant-pour-une-analyse-complete-du-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-24T15:32:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/Capture-d\u2019\u00e9cran-2010-05-14-\u00e0-19.26.211.png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/24\\\/le-chainon-manquant-pour-une-analyse-complete-du-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/24\\\/le-chainon-manquant-pour-une-analyse-complete-du-e-commerce\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Le cha\u00eenon manquant pour une analyse compl\u00e8te du e-commerce\",\"datePublished\":\"2010-05-24T15:32:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/24\\\/le-chainon-manquant-pour-une-analyse-complete-du-e-commerce\\\/\"},\"wordCount\":118,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"ARAOK !\",\"BI\",\"Formation\",\"Google Analytics\",\"Web Analytics\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/24\\\/le-chainon-manquant-pour-une-analyse-complete-du-e-commerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/24\\\/le-chainon-manquant-pour-une-analyse-complete-du-e-commerce\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/24\\\/le-chainon-manquant-pour-une-analyse-complete-du-e-commerce\\\/\",\"name\":\"Le cha\u00eenon manquant pour une analyse compl\u00e8te du e-commerce - 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