{"id":306,"date":"2007-10-12T20:54:16","date_gmt":"2007-10-12T19:54:16","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/"},"modified":"2007-10-12T20:54:16","modified_gmt":"2007-10-12T19:54:16","slug":"dit-cest-quoi-ton-metier","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/","title":{"rendered":"Dit, c&rsquo;est quoi ton m\u00e9tier ?"},"content":{"rendered":"<p>Dans cette phase active du recrutement, je dois r\u00e9guli\u00e8rement expliquer le m\u00e9tier d&rsquo;<a href=\"http:\/\/www.araok.fr\" title=\"Aller sur la page d'accueil d'Araok!\" target=\"_blank\">Araok!<\/a>.<\/p>\n<blockquote><p>Araok est une soci\u00e9t\u00e9 de conseil, 100% focalis\u00e9e sur le e-commerce.<\/p><\/blockquote>\n<blockquote><p>Araok est en m\u00eame temps <strong>focalis\u00e9e sur le e-commerce<\/strong>, et g\u00e9n\u00e9raliste, puisqu&rsquo;<strong>on couvre tous les aspects du e-commerce<\/strong>.<\/p><\/blockquote>\n<p>Pourquoi Araok ?<\/p>\n<blockquote><p>Aujourd&rsquo;hui, une entreprise qui veut vendre sur Internet doit appr\u00e9hender entre 10 et 20 m\u00e9tiers diff\u00e9rents, suivant la taille du projet (e-marketing, r\u00e9f\u00e9rencement, affiliation, CRM, moteur e-commerce, soci\u00e9t\u00e9s de services informatiques, soci\u00e9t\u00e9s de communication, int\u00e9grateurs, designer, h\u00e9bergeurs, solutions de paiement,\u00a0 logistique, transport, &#8230;).<\/p>\n<ul>\n<li>Comment identifier les acteurs adapt\u00e9s \u00e0 ma probl\u00e9matique, m\u00e9tier par m\u00e9tier, sur quels crit\u00e8res ?<\/li>\n<li>Comment identifier les solutions qui r\u00e9pondront le mieux \u00e0 mon contexte ?<\/li>\n<li>Comment faire travailler ces diff\u00e9rents acteurs ?<\/li>\n<li>Comment les faire travailler ensemble ?<\/li>\n<li>Dans quel ordre faut-il prendre les questions ?<\/li>\n<\/ul>\n<p>Araok aide les entreprises sur l&rsquo;ensemble de ces questions.<\/p><\/blockquote>\n<p>L&rsquo;analogie avec le batiment permet de mieux pr\u00e9ciser ce positionnement :<\/p>\n<blockquote><p>Pour le commun des mortels, il n&rsquo;est pas raisonable d&rsquo;envisager un projet immobilier sans passer par un professionnel (ma\u00eetre d&rsquo;oeuvre ou architecte).<\/p>\n<p>Le travail de ce professionnel, c&rsquo;est bien de faire le lien entre le client et les prestataires (les artisants et les entreprises), qui vont r\u00e9aliser le projet.<\/p>\n<p>C&rsquo;est le m\u00eame positionnement qu&rsquo;Araok, pour le e-commerce : Araok n&rsquo;est pas en rupture entre les prestataires et les clients, Araok aide \u00e0 cadrer le projet, aide \u00e0 s\u00e9lectionner les bons acteurs, et aide \u00e0 suivre le projet, afin que tout soit parfaitement coordonn\u00e9.<\/p>\n<p>Et comme l&rsquo;architecte n&rsquo;est ni un bon plombier, ni un \u00e9lectricien, Araok n&rsquo;est en concurrence avec aucun corps de m\u00e9tier du e-commerce.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Dans cette phase active du recrutement, je dois r\u00e9guli\u00e8rement expliquer le m\u00e9tier d&rsquo;Araok!. Araok est une soci\u00e9t\u00e9 de conseil, 100% focalis\u00e9e sur le e-commerce. Araok est en m\u00eame temps focalis\u00e9e sur le e-commerce, et g\u00e9n\u00e9raliste, puisqu&rsquo;on couvre tous les aspects du e-commerce. Pourquoi Araok ? Aujourd&rsquo;hui, une entreprise qui veut vendre sur Internet doit appr\u00e9hender [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[379,371,373],"class_list":["post-306","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dit, c&#039;est quoi ton m\u00e9tier ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dit, c&#039;est quoi ton m\u00e9tier ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Dans cette phase active du recrutement, je dois r\u00e9guli\u00e8rement expliquer le m\u00e9tier d&rsquo;Araok!. Araok est une soci\u00e9t\u00e9 de conseil, 100% focalis\u00e9e sur le e-commerce. Araok est en m\u00eame temps focalis\u00e9e sur le e-commerce, et g\u00e9n\u00e9raliste, puisqu&rsquo;on couvre tous les aspects du e-commerce. Pourquoi Araok ? Aujourd&rsquo;hui, une entreprise qui veut vendre sur Internet doit appr\u00e9hender [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2007-10-12T19:54:16+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/12\\\/dit-cest-quoi-ton-metier\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/12\\\/dit-cest-quoi-ton-metier\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Dit, c&rsquo;est quoi ton m\u00e9tier ?\",\"datePublished\":\"2007-10-12T19:54:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/12\\\/dit-cest-quoi-ton-metier\\\/\"},\"wordCount\":309,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"ARAOK !\",\"e-commerce\",\"e-marketing\"],\"articleSection\":[\"e-commerce\",\"e-marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/12\\\/dit-cest-quoi-ton-metier\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/12\\\/dit-cest-quoi-ton-metier\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/12\\\/dit-cest-quoi-ton-metier\\\/\",\"name\":\"Dit, c'est quoi ton m\u00e9tier ? - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2007-10-12T19:54:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/12\\\/dit-cest-quoi-ton-metier\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/12\\\/dit-cest-quoi-ton-metier\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/12\\\/dit-cest-quoi-ton-metier\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dit, c&rsquo;est quoi ton m\u00e9tier ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dit, c'est quoi ton m\u00e9tier ? - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/","og_locale":"fr_FR","og_type":"article","og_title":"Dit, c'est quoi ton m\u00e9tier ? - Ziserman.com","og_description":"Dans cette phase active du recrutement, je dois r\u00e9guli\u00e8rement expliquer le m\u00e9tier d&rsquo;Araok!. Araok est une soci\u00e9t\u00e9 de conseil, 100% focalis\u00e9e sur le e-commerce. Araok est en m\u00eame temps focalis\u00e9e sur le e-commerce, et g\u00e9n\u00e9raliste, puisqu&rsquo;on couvre tous les aspects du e-commerce. Pourquoi Araok ? Aujourd&rsquo;hui, une entreprise qui veut vendre sur Internet doit appr\u00e9hender [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/","og_site_name":"Ziserman.com","article_published_time":"2007-10-12T19:54:16+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Dit, c&rsquo;est quoi ton m\u00e9tier ?","datePublished":"2007-10-12T19:54:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/"},"wordCount":309,"commentCount":2,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["ARAOK !","e-commerce","e-marketing"],"articleSection":["e-commerce","e-marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/","url":"https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/","name":"Dit, c'est quoi ton m\u00e9tier ? - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2007-10-12T19:54:16+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/12\/dit-cest-quoi-ton-metier\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Dit, c&rsquo;est quoi ton m\u00e9tier ?"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=306"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/306\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}