{"id":3058,"date":"2010-05-11T08:36:09","date_gmt":"2010-05-11T07:36:09","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3058"},"modified":"2010-05-11T12:16:21","modified_gmt":"2010-05-11T11:16:21","slug":"live-from-crm-acceleration","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/05\/11\/live-from-crm-acceleration\/","title":{"rendered":"Live from CRM Acceleration"},"content":{"rendered":"<h3>Romain Chaumais &#8211; Qualit\u00e9 de la donn\u00e9e &#8211; 12h40<\/h3>\n<p>Romain a raison, on a faim !<\/p>\n<p>La qualit\u00e9 des donn\u00e9es&#8230;<\/p>\n<p>Exemple de mail rat\u00e9 :<\/p>\n<ul>\n<li>Les produits propos\u00e9s ne sont pas pertinents<\/li>\n<li>L&rsquo;adresse n&rsquo;est pas la bonne<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Les entreprises ont des donn\u00e9es, mais pb de qualit\u00e9 des donn\u00e9es et de coh\u00e9rence entre les donn\u00e9es<\/p>\n<p>Mais c&rsquo;est pas un probl\u00e8me sexy&#8230; L&rsquo;approche de Romain : parler \u00ab\u00a0gros sous\u00a0\u00bb. Les erreurs de donn\u00e9es, \u00e7a co\u00fbte tr\u00e8s cher, et \u00e7a peut planter les boites.<\/p>\n<p>Cout pour l&rsquo;entreprise :<\/p>\n<p>Si 4% de doublons par exemple, on divise par deux la rentabilit\u00e9 de chaque campagne.<\/p>\n<p>Estim\u00e9 \u00e0 600 Milliards $ aux US !<\/p>\n<p>Pour 65% des entreprises, le sujet n&rsquo;est pas trait\u00e9.<\/p>\n<p>La correction des donn\u00e9es ne peut pas \u00eatre trait\u00e9 par l&rsquo;IT. Il faut associer les \u00e9quipes fonctionnelles.<\/p>\n<p>Erreurs :<\/p>\n<ul>\n<li>Erreurs de saisies dans le CRM<\/li>\n<li>Pas de contr\u00f4le sur la qualit\u00e9 des donn\u00e9es saisies<\/li>\n<li>Pas de r\u00e9f\u00e9rentiel : l&rsquo;information est dupliqu\u00e9<\/li>\n<li>Erreurs de migration de donn\u00e9es<\/li>\n<\/ul>\n<p>Exemples :<\/p>\n<ul>\n<li>Pas de valeurs saisies<\/li>\n<li>Num\u00e9ro de tel dans un champ mail<\/li>\n<li>Faute de frappe<\/li>\n<li>Pas de normalisation : Nom Pr\u00e9nom ou Pr\u00e9nom Nom<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Comment corriger ?<\/p>\n<ul>\n<li>Analyse \/ profiling des donn\u00e9es : Utiliser des outils, type Talend<\/li>\n<li>Corriger les causes, Stopper les erreurs, et mettre en place des solutions pour am\u00e9liorer les donn\u00e9es d\u00e8s la source<\/li>\n<li>Contr\u00f4ler le parcourt des donn\u00e9es<\/li>\n<li>Corriger les donn\u00e9es existantes<\/li>\n<li>Mesurer l&rsquo;\u00e9volution de qualit\u00e9 des donn\u00e9es<\/li>\n<\/ul>\n<p>Demander aux \u00ab\u00a0m\u00e9tier\u00a0\u00bb pour valider les crit\u00e8res de qualit\u00e9 des donn\u00e9es.<\/p>\n<p>Tactique pour vendre le projet : via les enjeux financiers. On peut faire une \u00e9tude orient\u00e9 \u00ab\u00a0ROI\u00a0\u00bb.<\/p>\n<blockquote><p><strong>\u00ab\u00a0Google vous connais mieux que votre banquier\u00a0\u00bb<\/strong><\/p><\/blockquote>\n<p><strong>Tendance : \u00ab\u00a0Raw Data\u00a0\u00bb<\/strong><\/p>\n<p>Garder toutes les donn\u00e9es, au format brut. \u00e7a cr\u00e9e de la valeur ! Meilleur exemple : Google !<\/p>\n<h3>Social CRM<\/h3>\n<p>Trop de moyens de communications<\/p>\n<p>Gestion des clients : excel, outlook ?<\/p>\n<p>SCRM : int\u00e9grer les donn\u00e9es des r\u00e9seaux sociaux dans le CRM : blog,<\/p>\n<p>Sugar CRM tourne tr\u00e8s bien sur l&rsquo;iPad !<\/p>\n<p>SocialFeed : \u00e9coute de ce que les gens disent de mon entreprise<\/p>\n<p>Le SCRM, c&rsquo;est donc l&rsquo;int\u00e9gration entre les outils \u00ab\u00a0social\u00a0\u00bb et le CRM : facebook, twitter, &#8230;<\/p>\n<p>Hum, je dois humblement avou\u00e9 que j&rsquo;ai un peu d\u00e9croch\u00e9 \ud83d\ude09<\/p>\n<h3>Laurent Letourmy, Cloud &#8211; 11h50<\/h3>\n<p>Utulisation des ressources disponibles sur Internet : infrastructure, plate formes, logiciels et services<\/p>\n<p>Installer du serveur, \u00e7a prend du temps : mat\u00e9riel, courant, internet&#8230;<\/p>\n<p>Choix du mat\u00e9riel, de l&rsquo;OS, des logiciels (BD, serveurs web, &#8230;) et installation produit<\/p>\n<p><strong>IAAS<\/strong><\/p>\n<p>Chez Amazon (ou RackSpace), achat group\u00e9 du hard, de l&rsquo;OS<\/p>\n<p>Tout en 1 clic<\/p>\n<p>Reste \u00e0 installer la couche applicative.<\/p>\n<p>Offre plut\u00f4t technique<\/p>\n<p><strong>PAAS : Platform as a service<\/strong><\/p>\n<p>Inclus une couche de plus, en incluant la couche applicative : DB, Web Server, &#8230;).\/ Exemple : Google<\/p>\n<p>Offre de plus haut niveau<\/p>\n<p>Pas forc\u00e9ment le choix de la techno (exemple : google : Java et Python)<\/p>\n<p><strong>SAAS : Software As a Service<\/strong><\/p>\n<p>Encore plus haut niveau, encore plus packag\u00e9.<\/p>\n<p>Prix en g\u00e9n\u00e9ral \u00e0 l&rsquo;utilisateur et licence annuel<\/p>\n<p>D\u00e9mo : inclure les outils de r\u00e9seaux sociaux dans Sugar : LinkedIn ou Tweeter, pour r\u00e9cup\u00e9rer ces infos directement associ\u00e9es aux clients<\/p>\n<p>Clic to call int\u00e9gr\u00e9 (via une offre de t\u00e9l\u00e9phonie IP fournis par OVH)<\/p>\n<h3>Marketing Connect &#8211; Pages Jaunes (r\u00e9alisation Ysance), Marc Vall\u00e9e &#8211; 11h30<\/h3>\n<p>Volume :<\/p>\n<p>26 Millions d&rsquo;adresses<\/p>\n<p>9000 comptes actifs<\/p>\n<p>25 000 comptes en 2011, 4500 en 2012<\/p>\n<p>1000 \u00e0 10 000 contacts par client<\/p>\n<p>Finalement, acc\u00e8s Sugar \u00e0 chaque client<\/p>\n<p>Sugar ? Richesse fonctionnelle et interface Web services<\/p>\n<p>5 mois de r\u00e9alisation<\/p>\n<p>Merci Ysance pour la qualit\u00e9 de la r\u00e9alisation.<\/p>\n<h3>Samuel &#8211; D\u00e9mo Sugar 6 &#8211; 10h30<\/h3>\n<p>75% des projets CRM sont des \u00e9checs<\/p>\n<ul>\n<li>Cahier des charges mal fait, ps d&rsquo;analyse<\/li>\n<li>Logiciel mal fait, mal accept\u00e9<\/li>\n<\/ul>\n<p>D\u00e9mo !<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/Capture-d\u2019\u00e9cran-2010-05-11-\u00e0-10.44.20.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3067\" title=\"Sugar CRM 6\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/Capture-d\u2019\u00e9cran-2010-05-11-\u00e0-10.44.20-e1273567539621.png\" alt=\"\" width=\"499\" height=\"437\" \/><\/a><\/p>\n<p>Raccourci pour acc\u00e9der aux options<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/Capture-d\u2019\u00e9cran-2010-05-11-\u00e0-10.44.41.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-3069\" title=\"Zoom sur les nouveaux menus\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/Capture-d\u2019\u00e9cran-2010-05-11-\u00e0-10.44.41-e1273567982216.png\" alt=\"\" width=\"499\" height=\"167\" \/><\/a><\/p>\n<p>Exemple : cr\u00e9ation d&rsquo;un contact en 1 clic<\/p>\n<p>Nouveau template :<\/p>\n<ul>\n<li>Barre en haut de raccourci<\/li>\n<li>Pleine largeur pour les pages<\/li>\n<\/ul>\n<p>Road map :<\/p>\n<ul>\n<li>Listes d\u00e9roulantes ind\u00e9pendantes<\/li>\n<li>Champs calcul\u00e9s<\/li>\n<li>Interfaces personnalis\u00e9s en fonction des r\u00f4les<\/li>\n<li>Recherche Full Text<\/li>\n<li>Workflow de gestion des alertes<\/li>\n<\/ul>\n<p>Entre les versions (community, &#8230;)<\/p>\n<p>Tout est open source<\/p>\n<p>Fonctions plus avanc\u00e9es sur les versions payantes<\/p>\n<p>Le coeur est le m\u00eame pour toutes les versions<\/p>\n<p>H\u00e9bergement :<\/p>\n<p>A la maison, chez un h\u00e9bergeur, sur le cloud&#8230;<\/p>\n<p>Branchement sur des plateformes d&rsquo;envoie des emails :<\/p>\n<p>Mail performance, en cours<\/p>\n<p>Pour le mail : possible de garder son client mail habituel (outlook par exemple)<\/p>\n<h3>Fran\u00e7ois Ziserman &#8211; 10h<\/h3>\n<p>Heu, je ne vais pas blogger pendant que je parle \ud83d\ude09<\/p>\n<p>Voici les slides<\/p>\n<div id=\"__ss_4046790\" style=\"width: 425px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"Pr\u00e9sentation araok Sugar CRM\" href=\"http:\/\/www.slideshare.net\/ziserman\/prsentation-araok-sugar-crm\">Pr\u00e9sentation araok Sugar CRM<\/a><\/strong><object id=\"__sse4046790\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"425\" height=\"355\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=prsentationaraokysancecrmv02-100511033845-phpapp02&amp;stripped_title=prsentation-araok-sugar-crm\" \/><param name=\"name\" value=\"__sse4046790\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed id=\"__sse4046790\" type=\"application\/x-shockwave-flash\" width=\"425\" height=\"355\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=prsentationaraokysancecrmv02-100511033845-phpapp02&amp;stripped_title=prsentation-araok-sugar-crm\" name=\"__sse4046790\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/ziserman\">ziserman<\/a>.<\/div>\n<\/div>\n<h3>Philippe Nieuwbourg &#8211; 9h40<\/h3>\n<p>(vid\u00e9o, de la l&rsquo;assembl\u00e9e des actionnaires de Carrefour, le gars explique qu&rsquo;il ach\u00e8te des produits, qui sont de mauvaise qualit\u00e9)<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/8cdycL-iQFI&amp;hl=fr_FR&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"480\" height=\"385\" src=\"http:\/\/www.youtube.com\/v\/8cdycL-iQFI&amp;hl=fr_FR&amp;fs=1&amp;\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p>Comment carrefour peut contr\u00f4ler sa communication ?<\/p>\n<p>Le CRM peut il \u00eatre une r\u00e9ponse ?<\/p>\n<p>Avant le CRM : on pousse un produit vers les clients<\/p>\n<p>C&rsquo;est l&rsquo;offre qui d\u00e9cide du march\u00e9<\/p>\n<p>Aujourd&rsquo;hui, le produit doit \u00eatre personnalis\u00e9 (Heu, pas pour Apple \ud83d\ude09 )<\/p>\n<p>La demande : un produit personnalis\u00e9, pour le prix d&rsquo;un produit standard.<\/p>\n<p>Besoin :<\/p>\n<ul>\n<li>Plus d&rsquo;information<\/li>\n<li>Rapidement<\/li>\n<li>De la personnalisation<\/li>\n<li>Mais aussi : du self service<\/li>\n<\/ul>\n<p>Arriv\u00e9e de la \u00ab\u00a0g\u00e9n\u00e9ration Z\u00a0\u00bb (10 ans)<\/p>\n<p>Premi\u00e8re g\u00e9n\u00e9ration qui est n\u00e9 avec les outils de communications actuels.<\/p>\n<p>Connect\u00e9 en permanence et moins de contacts physiques<\/p>\n<p>Comportement :<\/p>\n<ul>\n<li>Fonctionnement en communaut\u00e9 plut\u00f4t qu&rsquo;en pyramide, ou l&rsquo;on partage tout<\/li>\n<li>Culture de la gratuit\u00e9<\/li>\n<\/ul>\n<p>Communication tr\u00e8s forte de ces utilisateurs sur les r\u00e9seaux sociaux (Facebook, twitter, &#8230;)<\/p>\n<p>Exemple, Facebook sur la redoute<\/p>\n<p>Pages officielles&#8230; et les pages \u00ab\u00a0contre\u00a0\u00bb<\/p>\n<blockquote><p>\u00ab\u00a0One to one : j&rsquo;y crois pas\u00a0\u00bb<\/p><\/blockquote>\n<p>CRM, c&rsquo;est pas un ERP<\/p>\n<p>Il faut de l&rsquo;agilit\u00e9<\/p>\n<p><strong>L&rsquo;\u00e9l\u00e9ment cl\u00e9 pour le CRM, c&rsquo;est sa capacit\u00e9 \u00e0 \u00e9voluer<\/strong><\/p>\n<p>To do list de Philippe<\/p>\n<ul>\n<li>Aller voir sur les r\u00e9seaux sociaux pour voir se qu&rsquo;ils disent sur vous<\/li>\n<li>Adapter les messages aux comportements des clients<\/li>\n<li>Utiliser les canaux qu&rsquo;utilisent les clients<\/li>\n<li>S&rsquo;adresser \u00e0 des tributs, faire du micro CRM<\/li>\n<\/ul>\n<p>Il faut \u00ab\u00a0faire dans la dentelle\u00a0\u00bb<\/p>\n<h3>Larry Augustin &#8211; Sugar CRM &#8211; 9h15<\/h3>\n<p>France, l&rsquo;un des plus grand march\u00e9 en Europe, gr\u00e2ce au travail r\u00e9alis\u00e9 par les partenaires<\/p>\n<p>Il y a maintenant des repr\u00e9sentants de Sugar ici : repr\u00e9sentant Europe et repr\u00e9sentant France et pays francophones.<\/p>\n<p>Soci\u00e9t\u00e9 :<\/p>\n<p>Cr\u00e9\u00e9 en 2004<\/p>\n<p>46 Millions de financement<\/p>\n<p>130 employ\u00e9s<\/p>\n<p>600 nouveaux clients en 1 trimestre !<\/p>\n<p>60 000 clients payants<\/p>\n<p>60 000 t\u00e9l\u00e9chargement de la version gratuite par mois<\/p>\n<p>600 000 utilisateurs dans le monde<\/p>\n<p>300 clients en France<\/p>\n<p>175 000 membres de la communaut\u00e9 open source<\/p>\n<p>50% du chiffre d&rsquo;affaires est r\u00e9alis\u00e9 \u00e0 l&rsquo;international<\/p>\n<p><strong>CLOUD !<\/strong><\/p>\n<p>Sugar Open Cloud<\/p>\n<p>Focus sur le CRM, bas\u00e9e sur les meilleures environnements Cloud, comme AWS<\/p>\n<p><strong>Nouvelle version 6 !<\/strong><\/p>\n<p>Nouvelle interface plus simple, plus performante<\/p>\n<p>Focus : simplicit\u00e9, efficacit\u00e9<\/p>\n<p>Preview en ligne : <a title=\"Aller sur la version 6 de Sugar Open Source\" href=\"http:\/\/www.sugarcrm.com\/crm\/OnlinePreview\" target=\"_blank\">OnlinePreview<\/a><\/p>\n<p>Strat\u00e9gie Open source<\/p>\n<p>Code source ouvert et disponible<\/p>\n<p>Versions payantes pour : b\u00e9n\u00e9ficier de fonctions compl\u00e9mentaires et b\u00e9n\u00e9ficier du support de l&rsquo;\u00e9diteur.<\/p>\n<h3>Laurent &#8211; Bienvenue &#8211; 9h00<\/h3>\n<p>Pr\u00e9sentation d&rsquo;Ysance<\/p>\n<p>Soci\u00e9t\u00e9 de conseil et de service informatique<\/p>\n<p>5 ans<\/p>\n<p>150 clients, des grands comptes aux soci\u00e9t\u00e9s \u00e0 forte croissance<\/p>\n<p>Tendances : <strong>cloud et social CRM<\/strong><\/p>\n<p>Pr\u00e9sentation de la nouvelle version de Sugar<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Romain Chaumais &#8211; Qualit\u00e9 de la donn\u00e9e &#8211; 12h40 Romain a raison, on a faim ! La qualit\u00e9 des donn\u00e9es&#8230; Exemple de mail rat\u00e9 : Les produits propos\u00e9s ne sont pas pertinents L&rsquo;adresse n&rsquo;est pas la bonne &#8230; Les entreprises ont des donn\u00e9es, mais pb de qualit\u00e9 des donn\u00e9es et de coh\u00e9rence entre les donn\u00e9es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,156,189],"class_list":["post-3058","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-crm","tag-systeme-dinformation-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live from CRM Acceleration - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/05\/11\/live-from-crm-acceleration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live from CRM Acceleration - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Romain Chaumais &#8211; Qualit\u00e9 de la donn\u00e9e &#8211; 12h40 Romain a raison, on a faim ! La qualit\u00e9 des donn\u00e9es&#8230; Exemple de mail rat\u00e9 : Les produits propos\u00e9s ne sont pas pertinents L&rsquo;adresse n&rsquo;est pas la bonne &#8230; Les entreprises ont des donn\u00e9es, mais pb de qualit\u00e9 des donn\u00e9es et de coh\u00e9rence entre les donn\u00e9es [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2010\/05\/11\/live-from-crm-acceleration\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-11T07:36:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-05-11T11:16:21+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/05\/Capture-d\u2019\u00e9cran-2010-05-11-\u00e0-10.44.20-e1273567539621.png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/11\\\/live-from-crm-acceleration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/11\\\/live-from-crm-acceleration\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Live from CRM Acceleration\",\"datePublished\":\"2010-05-11T07:36:09+00:00\",\"dateModified\":\"2010-05-11T11:16:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/11\\\/live-from-crm-acceleration\\\/\"},\"wordCount\":1225,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"ARAOK !\",\"CRM\",\"Syst\u00e8me d'information e-commerce\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/11\\\/live-from-crm-acceleration\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/11\\\/live-from-crm-acceleration\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/05\\\/11\\\/live-from-crm-acceleration\\\/\",\"name\":\"Live from CRM Acceleration - 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