{"id":305,"date":"2007-10-10T21:48:15","date_gmt":"2007-10-10T20:48:15","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/"},"modified":"2007-10-10T21:48:15","modified_gmt":"2007-10-10T20:48:15","slug":"des-pubs-incroyables-wilkinson","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/","title":{"rendered":"Des pubs incroyables : Wilkinson"},"content":{"rendered":"

Comme Internet devient un vrai m\u00e9dia de masse, une partie des \u00e9normes budgets de la pub arrivent sur Internet, et permettent de cr\u00e9er des publicit\u00e9s tr\u00e8s travaill\u00e9es, tr\u00e8s r\u00e9ussies, et parfaitement adapt\u00e9es au m\u00e9dia Web.<\/p>\n

J’ai vu ce matin la nouvelle pub Wilkinson :<\/p>\n

\"Page<\/a><\/p>\n

Le film d’introduction est \u00e9poustouflant, dr\u00f4le, cr\u00e9atif (les p\u00e8res et les b\u00e9b\u00e9s sont en comp\u00e9tition pour avoir des calins).<\/p>\n

Apr\u00e8s, pour t\u00e9l\u00e9charger le jeu, il faut remplir un formulaire : c’est bien l’un des but de cette campagne, diffuser une pub sur le produit, et r\u00e9cup\u00e9rer des contacts \u00ab\u00a0opt-in\u00a0\u00bb qualifi\u00e9s.<\/p>\n

Domage que les cr\u00e9ateurs n’aient pas pens\u00e9 au Mac, je n’ai pas pu jouer…<\/p>\n","protected":false},"excerpt":{"rendered":"

Comme Internet devient un vrai m\u00e9dia de masse, une partie des \u00e9normes budgets de la pub arrivent sur Internet, et permettent de cr\u00e9er des publicit\u00e9s tr\u00e8s travaill\u00e9es, tr\u00e8s r\u00e9ussies, et parfaitement adapt\u00e9es au m\u00e9dia Web. J’ai vu ce matin la nouvelle pub Wilkinson : Le film d’introduction est \u00e9poustouflant, dr\u00f4le, cr\u00e9atif (les p\u00e8res et les […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-305","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"\nDes pubs incroyables : Wilkinson - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des pubs incroyables : Wilkinson - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Comme Internet devient un vrai m\u00e9dia de masse, une partie des \u00e9normes budgets de la pub arrivent sur Internet, et permettent de cr\u00e9er des publicit\u00e9s tr\u00e8s travaill\u00e9es, tr\u00e8s r\u00e9ussies, et parfaitement adapt\u00e9es au m\u00e9dia Web. J’ai vu ce matin la nouvelle pub Wilkinson : Le film d’introduction est \u00e9poustouflant, dr\u00f4le, cr\u00e9atif (les p\u00e8res et les […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2007-10-10T20:48:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ziserman.com\/blog\/.images\/0710\/wilkinson.jpg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Des pubs incroyables : Wilkinson\",\"datePublished\":\"2007-10-10T20:48:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/\"},\"wordCount\":138,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0710\\\/wilkinson.jpg\",\"keywords\":[\"e-commerce\",\"e-marketing\"],\"articleSection\":[\"e-commerce\",\"e-marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/\",\"name\":\"Des pubs incroyables : Wilkinson - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0710\\\/wilkinson.jpg\",\"datePublished\":\"2007-10-10T20:48:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0710\\\/wilkinson.jpg\",\"contentUrl\":\"http:\\\/\\\/www.ziserman.com\\\/blog\\\/.images\\\/0710\\\/wilkinson.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2007\\\/10\\\/10\\\/des-pubs-incroyables-wilkinson\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Des pubs incroyables : Wilkinson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Des pubs incroyables : Wilkinson - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/","og_locale":"fr_FR","og_type":"article","og_title":"Des pubs incroyables : Wilkinson - Ziserman.com","og_description":"Comme Internet devient un vrai m\u00e9dia de masse, une partie des \u00e9normes budgets de la pub arrivent sur Internet, et permettent de cr\u00e9er des publicit\u00e9s tr\u00e8s travaill\u00e9es, tr\u00e8s r\u00e9ussies, et parfaitement adapt\u00e9es au m\u00e9dia Web. J’ai vu ce matin la nouvelle pub Wilkinson : Le film d’introduction est \u00e9poustouflant, dr\u00f4le, cr\u00e9atif (les p\u00e8res et les […]","og_url":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/","og_site_name":"Ziserman.com","article_published_time":"2007-10-10T20:48:15+00:00","og_image":[{"url":"http:\/\/www.ziserman.com\/blog\/.images\/0710\/wilkinson.jpg","type":"","width":"","height":""}],"author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Des pubs incroyables : Wilkinson","datePublished":"2007-10-10T20:48:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/"},"wordCount":138,"commentCount":1,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/.images\/0710\/wilkinson.jpg","keywords":["e-commerce","e-marketing"],"articleSection":["e-commerce","e-marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/","url":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/","name":"Des pubs incroyables : Wilkinson - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/#primaryimage"},"image":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/#primaryimage"},"thumbnailUrl":"http:\/\/www.ziserman.com\/blog\/.images\/0710\/wilkinson.jpg","datePublished":"2007-10-10T20:48:15+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/#primaryimage","url":"http:\/\/www.ziserman.com\/blog\/.images\/0710\/wilkinson.jpg","contentUrl":"http:\/\/www.ziserman.com\/blog\/.images\/0710\/wilkinson.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2007\/10\/10\/des-pubs-incroyables-wilkinson\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Des pubs incroyables : Wilkinson"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=305"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/305\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}