{"id":3004,"date":"2010-04-28T18:40:55","date_gmt":"2010-04-28T17:40:55","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=3004"},"modified":"2010-04-28T18:42:45","modified_gmt":"2010-04-28T17:42:45","slug":"formation-tableau-de-bord-e-commerce-avec-le-benchmark-group","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/04\/28\/formation-tableau-de-bord-e-commerce-avec-le-benchmark-group\/","title":{"rendered":"Formation \u00ab\u00a0tableau de bord e-commerce\u00a0\u00bb avec le Benchmark Group"},"content":{"rendered":"<p><a title=\"Aller sur la page d'accueil d'Araok, ma soci\u00e9t\u00e9 de conseil en ecommerce\" href=\"http:\/\/www.araok.com\" target=\"_blank\">Araok<\/a>, avec le Benchmark Group, lance une <strong>formation sur les tableaux de bords e-commerce<\/strong> :<\/p>\n<blockquote><p>Reposant sur de nombreuses \u00e9tudes de cas et donn\u00e9es  chiffr\u00e9es, cette formation permet de construire des tableaux de bord  pour mesurer la performance et piloter l\u2019activit\u00e9 d\u2019un site e-commerce.  Au terme de cette formation, chaque participant dispose des outils et  m\u00e9thodologies n\u00e9cessaires \u00e0 la construction de tableaux de bord  efficaces.<\/p>\n<p>Quels outils choisir pour construire des tableaux de bord e-commerce ?  Comment mesurer les co\u00fbts d&rsquo;acquisition, les taux de transformation,  les co\u00fbts op\u00e9rationnels ? Comment assembler diff\u00e9rents indicateurs pour  suivre la performance de l&rsquo;activit\u00e9 e-commerce ? Comment passer des  tableaux de bord au pilotage strat\u00e9gique ? Que faut-il internaliser et  externaliser ?<\/p>\n<p><strong>A qui s&rsquo;adresse cette formation ?<br \/>\n<\/strong> Cette formation s&rsquo;adresse aux responsables de sites marchands, managers  de business units, responsables e-commerce et webmarketeurs.<\/p><\/blockquote>\n<p>Le formateur, c&rsquo;est&#8230; moi !<\/p>\n<p><a title=\"Aller sur la fiche de la formation &quot;tableau de bord e-commerce&quot;\" href=\"http:\/\/www.benchmark.fr\/catalogue\/formation\/424-formation-le-tableau-de-bord-d-un-site-e-commerce\/\" target=\"_blank\">Pour voir la fiche sur le site du Benchmark, c&rsquo;est ici<\/a>.<\/p>\n<p><strong><a title=\"Aller sur le formulaire d'inscription pour la formation &quot;tableau de bord e-commerce&quot;\" href=\"http:\/\/www.benchmark.fr\/cgi\/boutique\/commande\/inscription_seminaire.php?f_id_seminaire=424\" target=\"_blank\">-&gt; Pour s&rsquo;inscrire, c&rsquo;est par l\u00e0<\/a><\/strong>.<\/p>\n<p>La formation est programm\u00e9e le 31 Mai&#8230; Bon je vous laisse, il faut  que je finisse le support ;).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Araok, avec le Benchmark Group, lance une formation sur les tableaux de bords e-commerce : Reposant sur de nombreuses \u00e9tudes de cas et donn\u00e9es chiffr\u00e9es, cette formation permet de construire des tableaux de bord pour mesurer la performance et piloter l\u2019activit\u00e9 d\u2019un site e-commerce. Au terme de cette formation, chaque participant dispose des outils et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,374,147,109],"class_list":["post-3004","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-entrepreneuriat","tag-formation","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formation &quot;tableau de bord e-commerce&quot; avec le Benchmark Group - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/04\/28\/formation-tableau-de-bord-e-commerce-avec-le-benchmark-group\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formation &quot;tableau de bord e-commerce&quot; avec le Benchmark Group - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Araok, avec le Benchmark Group, lance une formation sur les tableaux de bords e-commerce : Reposant sur de nombreuses \u00e9tudes de cas et donn\u00e9es chiffr\u00e9es, cette formation permet de construire des tableaux de bord pour mesurer la performance et piloter l\u2019activit\u00e9 d\u2019un site e-commerce. 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