{"id":291,"date":"2007-09-27T21:32:39","date_gmt":"2007-09-27T20:32:39","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/09\/27\/la-dependance-aux-services-tiers-et-a-google\/"},"modified":"2007-09-27T21:32:39","modified_gmt":"2007-09-27T20:32:39","slug":"la-dependance-aux-services-tiers-et-a-google","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/09\/27\/la-dependance-aux-services-tiers-et-a-google\/","title":{"rendered":"La d\u00e9pendance aux services tiers… et \u00e0 Google"},"content":{"rendered":"

Toujours lors de l’IE Club, lors des conf\u00e9rences, un gars a dit qu’il ne baserait pas le d\u00e9veloppement de sa soci\u00e9t\u00e9 sur une solution tierce, comme S3 d’Amazon<\/a> (d\u00e9sol\u00e9, je ne sais plus qui c’\u00e9tait).<\/p>\n

Je lui ai demand\u00e9 s’il utilisait Google ou GMail dans le cadre de son travail.<\/p>\n

Apr\u00e8s avoir \u00e9videment dit qu’il utilisait ces services, il a dit qu’en fait, la question n’est pas de s’appuyer sur d’autres boites (on le fait forc\u00e9ment tous), mais de bien valider la perreinit\u00e9 de ces solutions tierses<\/strong>.<\/p>\n

Effectivement, c’est une question fondamentale, de baser son d\u00e9veloppement sur des fondamentaux bien solides.<\/p>\n

Mais le probl\u00e8me, c’est qu’on n’a pas forc\u00e9ment le choix<\/strong>.<\/p>\n

On l’oublie facilement parce qu’on a le nez dessus, mais la situation mondiale d’Internet en g\u00e9n\u00e9ral et du e-commerce en particulier est incroyable : plus de 50% des clients d’un site marchand viennent via Google (ok, pas pour les ventes priv\u00e9es…).<\/p>\n

Donc, pour un marchand, plus de 50% de ses revenus viennent d’une unique soci\u00e9t\u00e9<\/strong>.<\/p>\n

Mais ce canal est il \u00ab\u00a0pr\u00e9visible\u00a0\u00bb ? Oui, en grande partie, mais rien n’est garanti dans la dur\u00e9e.<\/p>\n

R\u00e9guli\u00e8rement, Google change les r\u00e8gles du jeu, pour que ses sources de revenus ne soient pas mises en danger.<\/p>\n

C’est incroyable, je trouve, cette masse de soci\u00e9t\u00e9s de type SEO (Search Engine Optimisation) qui vivent en vendant une expertise, plus ou moins pouss\u00e9e, sur la fa\u00e7on dont Google indexe les pages (on dirait parfois qu’il y a un peu de magie !)<\/p>\n

Combien de temps cette situation de monopole va-t-elle durer ?<\/p>\n

Et quels seront les \u00e9v\u00e8nements qui am\u00e8neront \u00e0 changer ces \u00e9quilibres mondiaux ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Toujours lors de l’IE Club, lors des conf\u00e9rences, un gars a dit qu’il ne baserait pas le d\u00e9veloppement de sa soci\u00e9t\u00e9 sur une solution tierce, comme S3 d’Amazon (d\u00e9sol\u00e9, je ne sais plus qui c’\u00e9tait). Je lui ai demand\u00e9 s’il utilisait Google ou GMail dans le cadre de son travail. Apr\u00e8s avoir \u00e9videment dit qu’il […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373,378,17],"class_list":["post-291","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing","tag-futur","tag-leaders-internet"],"yoast_head":"\nLa d\u00e9pendance aux services tiers... et \u00e0 Google - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/09\/27\/la-dependance-aux-services-tiers-et-a-google\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La d\u00e9pendance aux services tiers... et \u00e0 Google - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Toujours lors de l’IE Club, lors des conf\u00e9rences, un gars a dit qu’il ne baserait pas le d\u00e9veloppement de sa soci\u00e9t\u00e9 sur une solution tierce, comme S3 d’Amazon (d\u00e9sol\u00e9, je ne sais plus qui c’\u00e9tait). 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