{"id":2903,"date":"2010-08-30T18:30:49","date_gmt":"2010-08-30T17:30:49","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2903"},"modified":"2010-08-30T18:36:40","modified_gmt":"2010-08-30T17:36:40","slug":"et-si-lab-testing-de-google-etait-bidon","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/08\/30\/et-si-lab-testing-de-google-etait-bidon\/","title":{"rendered":"Et si l&rsquo;AB Testing de Google \u00e9tait bidon ?"},"content":{"rendered":"<p><a title=\"aller sur l'article du blog d'Elastic Path, ou ils parlent de leur test &quot;AA&quot;\" href=\"http:\/\/www.getelastic.com\/product-list-ab-test\/\" target=\"_blank\">Elastic Path<\/a> a eu l&rsquo;id\u00e9e de tester le syst\u00e8me d&rsquo;AB Testing propos\u00e9 par Google (google website optimiser).<\/p>\n<p>L&rsquo;id\u00e9e est simple : param\u00e9trer le moteur pour faire en fait un test \u00ab\u00a0AA\u00a0\u00bb.<\/p>\n<p>Cela veut dire qu&rsquo;on pr\u00e9sente \u00e0 l&rsquo;internaute toujours la m\u00eame page : les deux options sont les m\u00eames.<\/p>\n<p>Normalement, on devrait avoir comme r\u00e9ponse que les deux alternatives sont r\u00e9ellement \u00e9quivalentes, \u00e0 un chouilla pr\u00e8s.<\/p>\n<p>Et bien, d&rsquo;apr\u00e8s leurs tests, l&rsquo;une des propositions est jug\u00e9e par le moteur de Google comme apportant <strong>un gain de pr\u00e8s de 5%<\/strong> !<\/p>\n<p>A mon humble avis, cela met en avant la technicit\u00e9 de ce type de tests, ou il vaut mieux avoir un statisticien sous la main pour bien analyser les r\u00e9sultats&#8230; Parce que l&rsquo;\u00e9cart, de 5%, apparaitrait bien comme significatif, au commun des mortels : si je vous dis qu&rsquo;avec telle version de la page, vous allez augmenter de 5% la performance de la page, vous allez le faire sans h\u00e9siter !<\/p>\n<p>Avez vous pu faire ce type de v\u00e9rification \u00ab\u00a0AA\u00a0\u00bb avec les autres outils du march\u00e9 ? \u00e7a serait int\u00e9ressant de v\u00e9rifier ce que donne les outils de MVT&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elastic Path a eu l&rsquo;id\u00e9e de tester le syst\u00e8me d&rsquo;AB Testing propos\u00e9 par Google (google website optimiser). L&rsquo;id\u00e9e est simple : param\u00e9trer le moteur pour faire en fait un test \u00ab\u00a0AA\u00a0\u00bb. Cela veut dire qu&rsquo;on pr\u00e9sente \u00e0 l&rsquo;internaute toujours la m\u00eame page : les deux options sont les m\u00eames. Normalement, on devrait avoir comme r\u00e9ponse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,373,144],"class_list":["post-2903","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-marketing","tag-mvt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Et si l&#039;AB Testing de Google \u00e9tait bidon ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/08\/30\/et-si-lab-testing-de-google-etait-bidon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Et si l&#039;AB Testing de Google \u00e9tait bidon ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Elastic Path a eu l&rsquo;id\u00e9e de tester le syst\u00e8me d&rsquo;AB Testing propos\u00e9 par Google (google website optimiser). L&rsquo;id\u00e9e est simple : param\u00e9trer le moteur pour faire en fait un test \u00ab\u00a0AA\u00a0\u00bb. Cela veut dire qu&rsquo;on pr\u00e9sente \u00e0 l&rsquo;internaute toujours la m\u00eame page : les deux options sont les m\u00eames. 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