{"id":288,"date":"2007-09-24T21:20:20","date_gmt":"2007-09-24T20:20:20","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/09\/24\/investir-dans-le-b2c-ou-le-b2b\/"},"modified":"2007-09-24T21:20:20","modified_gmt":"2007-09-24T20:20:20","slug":"investir-dans-le-b2c-ou-le-b2b","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/09\/24\/investir-dans-le-b2c-ou-le-b2b\/","title":{"rendered":"Investir dans le B2C ou le B2B ?"},"content":{"rendered":"

J’\u00e9tais donc \u00e0 l’IE Club jeudi dernier<\/a>.<\/p>\n

Les investisseurs pr\u00e9sents semblaient d’accord sur un point : ils pr\u00e9f\u00e8rent investir sur une boite B2C que B2B.<\/p>\n

Cette affirmation m’a \u00e9tonn\u00e9 sur le coup.<\/p>\n

Quelles sont les acquisitions qui ont marqu\u00e9 les esprits ces derni\u00e8res ann\u00e9es ?<\/p>\n

Skype, YouTubes, Kelkoo, … Ce sont effectivement des services B2C, avec des valorisations \u00e9normes.<\/p>\n

Mais y a-t-il l’\u00e9quivalent en B2B ?<\/p>\n

Oui : on peut citer Siebel, rachet\u00e9 par Oracle pour 5,85 Milliard $, Peoplesoft, rachet\u00e9 par Oracle (encore !) pour plus de 10 milliard $ !<\/p>\n

Donc, il faudrait creuser plus pour comprendre ce qu’il y a derri\u00e8re cette affirmation.<\/p>\n

Justifi\u00e9 ou pas, je n’en sais rien, mais intuitivement, je pense qu’en moyenne, une entreprise B2B est moins risqu\u00e9e qu’une entreprise B2C, tout en ayant des besoins en financement plus modestes.<\/p>\n

Par contre, et toujours en moyenne, les multiples de valorisation doivent effctivement \u00eatre moins \u00e9normes en B2B…<\/p>\n

La prochaine fois que j’aurais l’occasion d’en discuter avec des investisseurs, je leurs demanderais quels sont les \u00ab\u00a0rationnels\u00a0\u00bb derri\u00e8re cette afirmation.<\/p>\n","protected":false},"excerpt":{"rendered":"

J’\u00e9tais donc \u00e0 l’IE Club jeudi dernier. Les investisseurs pr\u00e9sents semblaient d’accord sur un point : ils pr\u00e9f\u00e8rent investir sur une boite B2C que B2B. Cette affirmation m’a \u00e9tonn\u00e9 sur le coup. Quelles sont les acquisitions qui ont marqu\u00e9 les esprits ces derni\u00e8res ann\u00e9es ? Skype, YouTubes, Kelkoo, … Ce sont effectivement des services B2C, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[],"tags":[12,376],"class_list":["post-288","post","type-post","status-publish","format-standard","hentry","tag-salons-et-evenements","tag-vie-du-blog"],"yoast_head":"\nInvestir dans le B2C ou le B2B ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/09\/24\/investir-dans-le-b2c-ou-le-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investir dans le B2C ou le B2B ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"J’\u00e9tais donc \u00e0 l’IE Club jeudi dernier. 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