{"id":2803,"date":"2010-04-11T20:00:23","date_gmt":"2010-04-11T19:00:23","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2803"},"modified":"2010-04-05T15:17:00","modified_gmt":"2010-04-05T14:17:00","slug":"comment-naviguer-dans-le-catalogue-sur-iphone","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/04\/11\/comment-naviguer-dans-le-catalogue-sur-iphone\/","title":{"rendered":"Comment naviguer dans le catalogue sur iPhone ?"},"content":{"rendered":"<p>Petite \u00e9tude par fonction, sur l&rsquo;iPhone.<\/p>\n<p>Au lieu d&rsquo;\u00e9tudier un site dans son ensemble, il me semble int\u00e9ressant de prendre une fonction, et de <strong>voir comment elle est trait\u00e9e sur diff\u00e9rentes applications<\/strong>.<\/p>\n<p>Premier cas avec la navigation dans le catalogue donc.<\/p>\n<p>Cette fonction est \u00e9videment fondamentale : l&rsquo;objectif est de permettre \u00e0 l&rsquo;utilisateur de trouver ce qu&rsquo;il cherche.<\/p>\n<p>Et comme on est en mobilit\u00e9, le challenge n&rsquo;est pas \u00e9vident :<\/p>\n<ul>\n<li>Petit \u00e9cran (compar\u00e9 \u00e0 un ordinateur) ;<\/li>\n<li>Souvent beaucoup de produits ;<\/li>\n<li>Pas de clavier ni de souris&#8230;<\/li>\n<\/ul>\n<p>C&rsquo;est parti !<\/p>\n<p>Premier exemple avec Yoox :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0427.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-2804\" title=\"Yoox 1\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0427-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0427-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0427.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Pas le choix : l&rsquo;utilisateur doit trouver son bonheur dans une liste de cat\u00e9gories.<\/p>\n<p>De cat\u00e9gories en sous cat\u00e9gories, on finit par arriver \u00e0 une page de vignettes :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0428.png\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-2805\" title=\"Yoox 2\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0428-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0428-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0428.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Ce choix peut se justifier par la taille du catalogue de Yoox, qui doit \u00eatre r\u00e9duit (\u00e7a reste \u00e0 v\u00e9rifier, c&rsquo;est une hypoth\u00e8se) ?<\/p>\n<p>Deuxi\u00e8me exemple avec Rue Du commerce (d\u00e9couverte gr\u00e2ce \u00e0 un commentaire sur <a title=\"Aller sur le billet de ce blog ou je &quot;critique&quot; la mauvaise qualit\u00e9 des applications mobiles\" href=\"http:\/\/www.ziserman.com\/blog\/2010\/03\/31\/m-commerce-et-m-marketing-halte-a-lamateurisme\/#comments\" target=\"_blank\">ce billet<\/a>) :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0429.png\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-2806\" title=\"RDC 1\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0429-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0429-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0429.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Ici encore, on nous propose avant tout un ensemble de cat\u00e9gories.<\/p>\n<p>Petite fonction compl\u00e9mentaire, quand on est sur l&rsquo;avant dernier niveau : on peut d\u00e9plier la sous cat\u00e9gorie sans sortir de la page :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0430.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2807\" title=\"RDC 2\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0430-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0430-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0430.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>En bas de l&rsquo;\u00e9cran, la barre d&rsquo;options propose un moteur de recherche :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0432.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2808\" title=\"RDC 3\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0432-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0432-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0432.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Cette fonction est tr\u00e8s basique :<\/p>\n<ul>\n<li>Pas de recherche pr\u00e9dictive<\/li>\n<li>Ce qui est propos\u00e9, ce sont les cat\u00e9gories, les produits ne sont donc pas mis en avant<\/li>\n<\/ul>\n<p>Pas de merchandising de la recherche donc, ce qui est dommage en mobilit\u00e9, ou l&rsquo;efficacit\u00e9 est pourtant pr\u00e9pond\u00e9rante. Mais bon, c&rsquo;est une premi\u00e8re version&#8230;<\/p>\n<p>Passons \u00e0 nos amis am\u00e9ricains : eBay en premier :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0419.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2809\" title=\"eBay 1\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0419-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0419-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0419.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Ce coup ci, ce qui est mis en avant, c&rsquo;est bien le moteur de recherche. On ne nous parle plus de cat\u00e9gories !<\/p>\n<p>Deux fa\u00e7on de chercher : le champ de recherche en haut de l&rsquo;\u00e9cran, et une navigation dans des images, pour choisir parmi des best sellers.<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0420.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2810\" title=\"eBay 2\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0420-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0420-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0420.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Quand on commence \u00e0 saisir un mot, les r\u00e9sultats s&rsquo;affichent bien en temps r\u00e9el, au fil de la saisie.<\/p>\n<p>Et les r\u00e9sultats propos\u00e9s sont bien directement des produits, ce qui doit permettre de mieux transformer.<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0421.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2811\" title=\"eBay 3\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0421-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0421-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0421.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Sur s\u00e9lection d&rsquo;un produit, on arrive bien sur les annonces, avec \u00e9ventuellement des outils pour affiner la recherche :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0422.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2812\" title=\"eBay 4\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0422-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0422-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0422.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Suite de la visite US avec Amazon :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0423.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2813\" title=\"Amazon 1\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0423-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0423-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0423.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Ici encore, la priorit\u00e9 est \u00e0 la recherche, m\u00eame si Amazon utilise pas mal d&rsquo;espace pour pousser quelques produits cl\u00e9s (le Kindle en l&rsquo;occurence).<\/p>\n<p>Comme pour eBay, la recherche est assist\u00e9e :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0424.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2814\" title=\"Amazon 2\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0424-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0424-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0424.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>On arrive bien directement sur une liste de produits, avec, d\u00e8s la liste, pas mal d&rsquo;infos en fait :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0425.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2815\" title=\"Amazon 3\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0425-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0425-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0425.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Bon, je ne reviens pas sur la fonction innovante propos\u00e9e par Amazon, qui consiste \u00e0 prendre une photo d&rsquo;un produit pour lancer une recherche sur des produits similaires.<\/p>\n<p>On a fini ? Non ! Deux autres applications m\u00e9ritent le d\u00e9tour \u00e0 mon avis : ce sont les applications propos\u00e9es par Apple, iTunes et App Stores :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0416.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2816\" title=\"AS 1\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0416-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0416-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0416.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>Et bien Apple, qui doit pourtant proposer une navigation dans un catalogue tr\u00e8s profond ne met pas en avant la recherche, mais propose plut\u00f4t une animation, avec mise en avant de produits.<\/p>\n<p>Bon, la recherche est bien pr\u00e9sente en barre de contr\u00f4le :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0417.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2817\" title=\"Apple 2\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0417-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0417-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0417.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>On a bien une recherche assist\u00e9e tr\u00e8s efficace, et surtout, un r\u00e9sultat de recherche particuli\u00e8rement travaill\u00e9, comme sur le site web d&rsquo;Apple d&rsquo;ailleur :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0418.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2818\" title=\"Apple 3\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0418-200x300.png\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0418-200x300.png 200w, https:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/04\/IMG_0418.png 320w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Petite \u00e9tude par fonction, sur l&rsquo;iPhone. Au lieu d&rsquo;\u00e9tudier un site dans son ensemble, il me semble int\u00e9ressant de prendre une fonction, et de voir comment elle est trait\u00e9e sur diff\u00e9rentes applications. Premier cas avec la navigation dans le catalogue donc. Cette fonction est \u00e9videment fondamentale : l&rsquo;objectif est de permettre \u00e0 l&rsquo;utilisateur de trouver [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,6,96,88,132],"class_list":["post-2803","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-ergonomie","tag-ergonomie-incitative","tag-m-commerce","tag-m-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment naviguer dans le catalogue sur iPhone ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/04\/11\/comment-naviguer-dans-le-catalogue-sur-iphone\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment naviguer dans le catalogue sur iPhone ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Petite \u00e9tude par fonction, sur l&rsquo;iPhone. Au lieu d&rsquo;\u00e9tudier un site dans son ensemble, il me semble int\u00e9ressant de prendre une fonction, et de voir comment elle est trait\u00e9e sur diff\u00e9rentes applications. Premier cas avec la navigation dans le catalogue donc. 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