{"id":28,"date":"2007-02-01T08:36:42","date_gmt":"2007-02-01T07:36:42","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/2007\/02\/01\/de-quoi-je-me-mel-prime-au-premier-entrant-ou-pas\/"},"modified":"2007-02-01T08:36:42","modified_gmt":"2007-02-01T07:36:42","slug":"de-quoi-je-me-mel-prime-au-premier-entrant-ou-pas","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2007\/02\/01\/de-quoi-je-me-mel-prime-au-premier-entrant-ou-pas\/","title":{"rendered":"De quoi je me M.E.L. : prime au premier entrant ou pas ?"},"content":{"rendered":"<p>Sur son (tr\u00e8s bon) <a href=\"http:\/\/www.michel-edouard-leclerc.com\/blog\/m.e.l\/index.php\" title=\"Blog de Michel Edouard Leclerc\" target=\"_blank\">blog<\/a>, Michel Edouard Leclerc a fait un <a href=\"http:\/\/www.michel-edouard-leclerc.com\/blog\/m.e.l\/archives\/2007\/01\/ecommerce_combi_1.php\" title=\"Billet sur le e-commerce\" target=\"_blank\">billet<\/a> \u00e0 contre courant, sur le e-commerce en g\u00e9n\u00e9ral et pour son groupe en particulier.<\/p>\n<p>Le billet justifie le choix de ne pas aller pour le groupe Leclerc, aujourd&rsquo;hui, sur le e-commerce. Un des arguments cl\u00e9 : \u00ab\u00a0il n&rsquo;y a pas de prime au premier entrant\u00a0\u00bb.<\/p>\n<p>Je ne sais pas ce qui fait dire \u00e7a \u00e0 Mr Leclerc : il me semble que <strong>les consommateurs sont plut\u00f4t fid\u00e8les \u00e0 un e-marchand <\/strong>: une fois qu&rsquo;on a donn\u00e9 sa confiance \u00e0 un site, qu&rsquo;on est satisfait du service et du produit, on ne change pas si facilement. Donc, y aller trop tard, c&rsquo;est prendre le risque que d&rsquo;autres aient pris la place.<\/p>\n<p>De plus, les fondamentaux de la vente sur Internet sont tr\u00e8s diff\u00e9rents de ceux de la vente en grande surface. Bien sur, la connaissance des clients et du marketing d\u00e9velopp\u00e9e par les grandes surfaces est fondamentale pour le commerce. Mais il est indispensable de compl\u00e9ter cette connaissance par <strong>un marketing et une organisation tr\u00e8s sp\u00e9cifique pour r\u00e9ussir sur Internet<\/strong>.\u00a0 <strong>Cette mutation culturelle prend du temps<\/strong>. C&rsquo;est pour cela que je pense qu&rsquo;il est important d&rsquo;y aller vite pour <strong>\u00ab\u00a0apprendre en marchant\u00a0\u00bb<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sur son (tr\u00e8s bon) blog, Michel Edouard Leclerc a fait un billet \u00e0 contre courant, sur le e-commerce en g\u00e9n\u00e9ral et pour son groupe en particulier. Le billet justifie le choix de ne pas aller pour le groupe Leclerc, aujourd&rsquo;hui, sur le e-commerce. Un des arguments cl\u00e9 : \u00ab\u00a0il n&rsquo;y a pas de prime au [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,7],"tags":[371,373],"class_list":["post-28","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-e-marketing","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De quoi je me M.E.L. : prime au premier entrant ou pas ? - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2007\/02\/01\/de-quoi-je-me-mel-prime-au-premier-entrant-ou-pas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De quoi je me M.E.L. : prime au premier entrant ou pas ? - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Sur son (tr\u00e8s bon) blog, Michel Edouard Leclerc a fait un billet \u00e0 contre courant, sur le e-commerce en g\u00e9n\u00e9ral et pour son groupe en particulier. 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