{"id":2795,"date":"2010-03-31T20:49:42","date_gmt":"2010-03-31T19:49:42","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2795"},"modified":"2010-04-01T10:48:59","modified_gmt":"2010-04-01T09:48:59","slug":"m-commerce-et-m-marketing-halte-a-lamateurisme","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/03\/31\/m-commerce-et-m-marketing-halte-a-lamateurisme\/","title":{"rendered":"m-Commerce et m-Marketing : halte \u00e0 l’amateurisme !"},"content":{"rendered":"

Ceux qui connaissent mon parcours savent que j’ai un
\nint\u00e9r\u00eat particulier par rapport aux applications mobiles et \u00e0 l’internet \u00ab\u00a0professionnel\u00a0\u00bb sur mobile.<\/p>\n

Par \u00ab\u00a0Professionnel\u00a0\u00bb, j’entends l’utilisation du mobile par des entreprises, qui ont donc un devoir de \u00ab\u00a0bien faire les choses\u00a0\u00bb<\/strong>, par respect pour leurs clients, et par respect pour leur propre image !<\/p>\n

Ceci \u00e9tant dit, vous pouvez imaginer que je t\u00e9l\u00e9charge \u00ab\u00a0tout ce qui passe\u00a0\u00bb<\/strong> sur l’iPhone (et qui est li\u00e9 de pr\u00e8s ou de loin au e-commerce.<\/p>\n

Je sais bien, ce n’est pas le seule mobile connect\u00e9… Mais Matthias fait le reste du travail sur Andro\u00efd ;).<\/p>\n

Donc, j’ai r\u00e9cup\u00e9r\u00e9 et test\u00e9 plus de 50 applications mobiles<\/strong>.<\/p>\n

Et bien il faut le dire : tr\u00e8s peu d’applications laissent une bonne impression !<\/strong><\/p>\n

Beaucoup d’applications sont carr\u00e9ment inexploitables<\/strong>.<\/p>\n

D’autres ont une ergonomie non aboutie<\/strong>, non coh\u00e9rente.<\/p>\n

Certaines proposent un service qui n’a pas vraiment d’int\u00eat en mobilit\u00e9…<\/p>\n

Allons, messieurs les e-marchands, on peut faire mieux que \u00e7a quand m\u00eame !<\/strong><\/p>\n

Bien s\u00fbr, certaines applications sortent du lot<\/strong>, et sont bien faites, et sans n\u00e9cessairement faire un \u00ab\u00a0gros truc qui co\u00fbte cher\u00a0\u00bb.<\/p>\n

Pour moi, le mot cl\u00e9 est \u00ab\u00a0coh\u00e9rence\u00a0\u00bb<\/strong>.<\/p>\n

On peut faire une application juste pour communiquer sur sa marque, pour apporter un service malin, pour pr\u00e9senter des produits…<\/p>\n

On peut faire pleins de choses, mais il faut bien le faire !<\/p>\n

Sur ce sujet, comme sur d’autres, je recommande \u00e9galement de travailler un tel sujet en prenant en compte la \u00ab\u00a0variable temps\u00a0\u00bb : il faut penser une application comme un logiciel, avec des versions successives<\/strong>.<\/p>\n

Pour une discussion sur le sujet, vous savez ou nous joindre \ud83d\ude09<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ceux qui connaissent mon parcours savent que j’ai un int\u00e9r\u00eat particulier par rapport aux applications mobiles et \u00e0 l’internet \u00ab\u00a0professionnel\u00a0\u00bb sur mobile. Par \u00ab\u00a0Professionnel\u00a0\u00bb, j’entends l’utilisation du mobile par des entreprises, qui ont donc un devoir de \u00ab\u00a0bien faire les choses\u00a0\u00bb, par respect pour leurs clients, et par respect pour leur propre image ! Ceci […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,88,132],"class_list":["post-2795","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-m-commerce","tag-m-marketing"],"yoast_head":"\nm-Commerce et m-Marketing : halte \u00e0 l'amateurisme ! - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/03\/31\/m-commerce-et-m-marketing-halte-a-lamateurisme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"m-Commerce et m-Marketing : halte \u00e0 l'amateurisme ! - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Ceux qui connaissent mon parcours savent que j’ai un int\u00e9r\u00eat particulier par rapport aux applications mobiles et \u00e0 l’internet \u00ab\u00a0professionnel\u00a0\u00bb sur mobile. 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