J’ai pass\u00e9 une commande sur le site d’Amazon.<\/p>\n
Pour un client lambda, le vendeur, c’est Amazon.<\/p>\n
Pourtant, il \u00e9tait bien mentionn\u00e9 que le vendeur \u00e9tait un marchand tiers, utilisant la place de march\u00e9.<\/p>\n
Bon, j’ai donc pass\u00e9 ma commande… Puis j’ai re\u00e7u un mail :<\/p>\n
Bonjour,<\/p>\n
Nous vous informons que votre commande XXXXXXXXX du vendeur
\nFairPrices24 a \u00e9t\u00e9 annul\u00e9e par ce vendeur car<\/p>\nSi vous souhaitez toujours commander cet article, vous pouvez le
\nrechercher sur Amazon.fr.<\/p><\/blockquote>\nEt oui : ce mail n’a ni queue ni t\u00eate, parce que le vendeur n’a pas pris le temps de donner la moindre explication sur cette annulation.<\/p>\n
Et pour le client, c’est Amazon qui ne tient pas sa promesse<\/strong>.<\/p>\n
Ce que j’essaye de mettre en avant, c’est le danger de cette logique de MarketPlace.<\/p>\n
Bien s\u00fbr, c’est tr\u00e8s attirant comme mod\u00e8le, puisque \u00e7a permet aux e-marchants de faire du chiffre, de la marge, sans avoir \u00e0 g\u00e9rer la logistique… Mais en contre partie, le marchand ne peut plus garantir la qualit\u00e9 du service<\/strong>, puisqu’une bonne partie lui \u00e9chappe.<\/p>\n
Alors, bonne ou mauvaise strat\u00e9gie ?<\/p>\n","protected":false},"excerpt":{"rendered":"
J’ai pass\u00e9 une commande sur le site d’Amazon. Pour un client lambda, le vendeur, c’est Amazon. Pourtant, il \u00e9tait bien mentionn\u00e9 que le vendeur \u00e9tait un marchand tiers, utilisant la place de march\u00e9. Bon, j’ai donc pass\u00e9 ma commande… Puis j’ai re\u00e7u un mail : Bonjour, Nous vous informons que votre commande XXXXXXXXX du vendeur […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,160],"class_list":["post-2785","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-place-de-marche"],"yoast_head":"\n
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