{"id":2746,"date":"2010-03-22T22:25:08","date_gmt":"2010-03-22T21:25:08","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2746"},"modified":"2010-03-22T22:25:08","modified_gmt":"2010-03-22T21:25:08","slug":"une-bonne-methode-pour-regler-les-conflits-de-canaux-entre-vente-en-ligne-et-vente-en-magasins","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/03\/22\/une-bonne-methode-pour-regler-les-conflits-de-canaux-entre-vente-en-ligne-et-vente-en-magasins\/","title":{"rendered":"Une bonne m\u00e9thode pour r\u00e9gler les conflits de canaux, entre vente en ligne et vente en magasins"},"content":{"rendered":"

Quand on lance le e-commerce et qu’on a d\u00e9j\u00e0 des r\u00e9seaux de distributions, on craint souvent d’avoir des conflits de canaux<\/strong>.<\/p>\n

Exemple classique : vos produit sont plut\u00f4t distribu\u00e9s via des r\u00e9seaux de magasins physiques. Comment vont ils voir arriver la vente en ligne ?<\/p>\n

Une bonne id\u00e9e peut \u00eatre d’associer ce r\u00e9seau au d\u00e9veloppement du nouveau canal, plut\u00f4t que de \u00ab\u00a0d\u00e9clarer la guerre\u00a0\u00bb<\/strong>.<\/p>\n

Une fa\u00e7on de faire \u00e7a peut \u00eatre de reconnaitre les clients et les achats, aux magasins.<\/p>\n

Comment ?<\/p>\n

Et bien, quand le client ach\u00e8te, il donne son adresse. On peut donc \u00e0 ce moment l\u00e0 lui demander \u00e0 quel magasin il souhaite s’affilier.<\/p>\n

C’est ce que fait, par exemple, Kerastase US :<\/p>\n

\"\"<\/a><\/p>\n

Vous voyez ? J’habite \u00e0 New York, et on me propose les trois salons les plus proches de l\u00e0 ou j’habite.<\/p>\n

Apr\u00e8s, on peut tout imaginer :<\/p>\n

Le chiffre d’affaires peut \u00eatre reconnu par la boutique, et les informations sur le client rattach\u00e9es \u00e9galement \u00e0 la boutique.<\/p>\n

Pour mettre ce type d’op\u00e9ration, on peut faire un peu de d\u00e9veloppement sp\u00e9cifique, ou bien partir sur une solution qui apporte cette fonction en natif, comme Shopatron<\/a>.<\/p>\n

(Merci Christophe<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

Quand on lance le e-commerce et qu’on a d\u00e9j\u00e0 des r\u00e9seaux de distributions, on craint souvent d’avoir des conflits de canaux. Exemple classique : vos produit sont plut\u00f4t distribu\u00e9s via des r\u00e9seaux de magasins physiques. Comment vont ils voir arriver la vente en ligne ? Une bonne id\u00e9e peut \u00eatre d’associer ce r\u00e9seau au d\u00e9veloppement […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373,109],"class_list":["post-2746","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing","tag-strategie"],"yoast_head":"\nUne bonne m\u00e9thode pour r\u00e9gler les conflits de canaux, entre vente en ligne et vente en magasins - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/03\/22\/une-bonne-methode-pour-regler-les-conflits-de-canaux-entre-vente-en-ligne-et-vente-en-magasins\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une bonne m\u00e9thode pour r\u00e9gler les conflits de canaux, entre vente en ligne et vente en magasins - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Quand on lance le e-commerce et qu’on a d\u00e9j\u00e0 des r\u00e9seaux de distributions, on craint souvent d’avoir des conflits de canaux. 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