{"id":2684,"date":"2010-03-11T20:00:35","date_gmt":"2010-03-11T19:00:35","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2684"},"modified":"2010-03-11T09:17:04","modified_gmt":"2010-03-11T08:17:04","slug":"le-lego-e-commerce","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/03\/11\/le-lego-e-commerce\/","title":{"rendered":"Le l\u00e9go e-commerce"},"content":{"rendered":"<p>Vouloir monter une plateforme e-commerce \u00e0 partir d&rsquo;un \u00e9diteur ou d&rsquo;une solution unique est un leurre, un fantasme.<\/p>\n<p>Bon, je parle des gros sites. Pour se lancer, on peut tout faire avec une solution <acronym title=\"Software As A Service\">SAAS<\/acronym> type <a title=\"Aller sur la page d'accueil d'Oxatis\" href=\"http:\/\/www.oxatis.com\/\">Oxatis<\/a>, <a title=\"Aller sur la page d'accueil de PowerBoutique\" href=\"http:\/\/www.powerboutique.com\/\">Powerboutique<\/a>, <a title=\"Aller sur la page d'accueil de Rentashop\" href=\"http:\/\/www.rentashop.fr\/\" target=\"_blank\">RentAShop<\/a>, <a title=\"Aller sur la page d'accueil de 42 Stores\" href=\"http:\/\/www.42stores.com\/\" target=\"_blank\">42Stores<\/a>, <a title=\"Aller sur la page d'accueil de Wizishop\" href=\"http:\/\/www.wizishop.com\/\" target=\"_blank\">Wizishop<\/a>&#8230;<\/p>\n<p>Donc, pour un site au del\u00e0 d&rsquo;une certaine taille, il va falloir jouer du \u00ab\u00a0l\u00e9go\u00a0\u00bb : <strong>assembler des composants pour construire son syst\u00e8me e-commerce<\/strong>.<\/p>\n<p>Typiquement, il va falloir assembler :<\/p>\n<ul>\n<li>Un <strong>moteur e-commerce<\/strong> : qui va g\u00e9rer le catalogue, la g\u00e9n\u00e9ration des pages du site, le processus achat, le compte client ;<\/li>\n<li>Un <strong>moteur <acronym title=\"customer relationship management\">CRM<acronym><\/acronym><\/acronym><\/strong> : qui va g\u00e9rer l&rsquo;ensemble des donn\u00e9es clients et permettre une relation de qualit\u00e9, pour l&rsquo;ensemble des canaux de communication (mail, t\u00e9l\u00e9phone&#8230;). Le CRM peut tout \u00e0 fait servir de base pour le SAV ;<\/li>\n<li>Un <strong> <acronym title=\"Content Management System : syst\u00e8me de gestion de contenu\">CMS<\/acronym><\/strong> : qui va g\u00e9rer tous les contenus que ne g\u00e8re pas (ou mal) le moteur e-commerce<\/li>\n<li>Une <strong>brique de \u00ab\u00a0searchandising\u00a0\u00bb<\/strong> qui va apporter trois choses : un moteur de recherche avanc\u00e9, un moteur de navigation par facettes, et un moteur de merchandising ;<\/li>\n<\/ul>\n<p>Bon, avec tout \u00e7a, on a d\u00e9j\u00e0 un beau morceau. Mais bien souvent, il faut aller au del\u00e0 :<\/p>\n<p>Il va en effet falloir brancher tout \u00e7a avec les autres syst\u00e8mes : ERP, comptabilit\u00e9.<\/p>\n<p>Si l&rsquo;entreprise g\u00e8re elle m\u00eame la logistique, il va falloir mettre en place d&rsquo;autres outils, de  <acronym title=\"Warehouse Management System\">WMS<\/acronym> et de  <acronym title=\"Transport Management System\">TMS<\/acronym>.<\/p>\n<p>enfin, si vous voulez un truc un peu pro, il va \u00e9galement falloir se poser la question de la gestion des processus. Vous prendrez bien une petite louche de <acronym title=\"Business Process Management\">BPM<\/acronym> ?<\/p>\n<p>Bien souvent, la meilleure solution est de mettre en place une vrai <strong>logique d&rsquo;urbanisation<\/strong>, avec un  <acronym title=\"Enterprise Serial Bus\">ESB<\/acronym> pour assurer la connexion entre tout ce petit monde sans faire un plat de nouille (\u00ab\u00a0Nouille Less\u00a0\u00bb pourrait on dire ?).<\/p>\n<p>Heu, c&rsquo;est le m\u00e9tier d&rsquo;<a title=\"Aller sur la page d'accueil d'Araok, conseil en e-commerce\" href=\"http:\/\/www.araok.com\" target=\"_blank\">Araok<\/a> de concevoir ou d&rsquo;aider \u00e0 concevoir un tel l\u00e9go.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vouloir monter une plateforme e-commerce \u00e0 partir d&rsquo;un \u00e9diteur ou d&rsquo;une solution unique est un leurre, un fantasme. Bon, je parle des gros sites. Pour se lancer, on peut tout faire avec une solution SAAS type Oxatis, Powerboutique, RentAShop, 42Stores, Wizishop&#8230; Donc, pour un site au del\u00e0 d&rsquo;une certaine taille, il va falloir jouer du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,189],"class_list":["post-2684","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-systeme-dinformation-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le l\u00e9go e-commerce - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/03\/11\/le-lego-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le l\u00e9go e-commerce - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vouloir monter une plateforme e-commerce \u00e0 partir d&rsquo;un \u00e9diteur ou d&rsquo;une solution unique est un leurre, un fantasme. 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