{"id":2605,"date":"2010-02-22T23:55:31","date_gmt":"2010-02-22T22:55:31","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2605"},"modified":"2010-02-22T23:58:16","modified_gmt":"2010-02-22T22:58:16","slug":"un-exemple-americain-a-ne-pas-suivre-chanel-com","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/02\/22\/un-exemple-americain-a-ne-pas-suivre-chanel-com\/","title":{"rendered":"Un exemple am\u00e9ricain \u00e0 ne pas suivre : chanel.com"},"content":{"rendered":"<p>Bien souvent, il faut bien le dire, les sites US sont des mod\u00e8les, dont on peut s&rsquo;inspirer.<\/p>\n<p>Il faut dire que le e-commerce a de l&rsquo;avance l\u00e0 bas, pour plusieurs raisons (taille du pays et donc int\u00e9r\u00eat pour la vente par correspondance, &#8230;). Et les leaders comme Amazon, Zappos et autres Sears sont bien l\u00e0 pour nous \u00ab\u00a0montrer la voie\u00a0\u00bb.<\/p>\n<p>Mais ce coup ci, on ne peut vraiment pas dire que le site est un mod\u00e8le :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-22-\u00e0-23.43.32.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2606\" title=\"Page d'accueil de Free\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-22-\u00e0-23.43.32.png\" alt=\"\" width=\"500\" height=\"469\" \/><\/a><\/p>\n<p>Chanel a voulu sans doute faire original, sortir des standards&#8230;. C&rsquo;est r\u00e9ussi. Mais pour le reste&#8230;<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-22-\u00e0-23.56.37.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2611\" title=\"Il est ou le panier ?\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-22-\u00e0-23.56.37.png\" alt=\"\" width=\"500\" height=\"476\" \/><\/a><\/p>\n<p>Que penser d&rsquo;un site qui pr\u00e9sente le panier d&rsquo;achat en bas de l&rsquo;\u00e9cran ?<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-22-\u00e0-23.47.36.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2607\" title=\"Choix des couleurs : sortez la loupe !\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-22-\u00e0-23.47.36.png\" alt=\"\" width=\"500\" height=\"307\" \/><\/a><\/p>\n<p>Et vous avez vu la s\u00e9lection des couleurs : difficile de faire une image plus petite pour la couleur&#8230;. Et le choix de la couleur de change pas le visuel principal&#8230;<\/p>\n<p>La suite est dans le m\u00eame esprit : il y a une recherche esth\u00e9tique mais pas de logique marchande.<\/p>\n<p>Allez, un petit dernier exemple avec le premier \u00e9cran du processus achat, ou la non s\u00e9lection d&rsquo;un \u00e9chantillon gratuit est trait\u00e9 comme une erreur :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-22-\u00e0-23.52.53.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2608\" title=\"Premi\u00e8re \u00e9tape du processus achat\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-22-\u00e0-23.52.53.png\" alt=\"\" width=\"500\" height=\"564\" \/><\/a><\/p>\n<p>La \u00ab\u00a0rumeur\u00a0\u00bb veut que ce site ai cout\u00e9 la modique somme d&rsquo;un million $&#8230;.<\/p>\n<p>Allez, \u00e7a fait du bien de voir qu&rsquo;il n&rsquo;y a pas que chez nous que des agences un peu trop port\u00e9es sur l&rsquo;image font des ravages ;-).<\/p>\n<p>Et puis, je dois vous le dire, apr\u00e8s ce type d&rsquo;exp\u00e9riences, les clients n&rsquo;h\u00e9sitent plus \u00e0 faire appel \u00e0 du conseil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien souvent, il faut bien le dire, les sites US sont des mod\u00e8les, dont on peut s&rsquo;inspirer. Il faut dire que le e-commerce a de l&rsquo;avance l\u00e0 bas, pour plusieurs raisons (taille du pays et donc int\u00e9r\u00eat pour la vente par correspondance, &#8230;). Et les leaders comme Amazon, Zappos et autres Sears sont bien l\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,373],"class_list":["post-2605","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un exemple am\u00e9ricain \u00e0 ne pas suivre : chanel.com - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/02\/22\/un-exemple-americain-a-ne-pas-suivre-chanel-com\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un exemple am\u00e9ricain \u00e0 ne pas suivre : chanel.com - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Bien souvent, il faut bien le dire, les sites US sont des mod\u00e8les, dont on peut s&rsquo;inspirer. 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