{"id":2582,"date":"2010-02-16T23:46:16","date_gmt":"2010-02-16T22:46:16","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2582"},"modified":"2010-02-16T23:46:16","modified_gmt":"2010-02-16T22:46:16","slug":"plus-de-proximite-avec-les-produits-chez-matelsom","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/02\/16\/plus-de-proximite-avec-les-produits-chez-matelsom\/","title":{"rendered":"Plus de proximit\u00e9 avec les produits chez Matelsom"},"content":{"rendered":"<p>Donner plus de proximit\u00e9 au produit&#8230; Une obsession quand on fait du e-commerce, et qu&rsquo;on doit donc vendre \u00e0 distance, un produit que les clients ne peuvent pas toucher.<\/p>\n<p><a title=\"Aller sur la page d'accueuil de Matelsom\" href=\"http:\/\/www.matelsom.com\" target=\"_blank\">Matelsom<\/a> a mis en oeuvre une fonction d&rsquo;essayage bien sympatique :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-16-\u00e0-16.39.30.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2584\" title=\"Matelsom et l'essayage virtuel\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-16-\u00e0-16.39.30.png\" alt=\"\" width=\"500\" height=\"375\" \/><\/a><\/p>\n<p>Plusieurs fonctions cl\u00e9s sont ici pr\u00e9sent\u00e9es :<\/p>\n<p>L&rsquo;internaute peut choisir parmi trois profils pour essayer le matelas et voir comment le produit se comporte.<\/p>\n<p>On peut m\u00eame aller plus loin, et faire des essais \u00ab\u00a0\u00e0 plusieurs\u00a0\u00bb :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-16-\u00e0-16.46.05.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2585\" title=\"Essayage \u00e0 plusieurs !\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-16-\u00e0-16.46.05.png\" alt=\"\" width=\"479\" height=\"366\" \/><\/a><\/p>\n<p>Un autre bouton permet de \u00ab\u00a0toucher le produit\u00a0\u00bb :<\/p>\n<p><a href=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-16-\u00e0-16.48.07.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2586\" title=\"Toucher le produit !\" src=\"http:\/\/www.ziserman.com\/blog\/wp-content\/uploads\/2010\/02\/Capture-d\u2019\u00e9cran-2010-02-16-\u00e0-16.48.07.png\" alt=\"\" width=\"462\" height=\"360\" \/><\/a><\/p>\n<p>Au fait, c&rsquo;est r\u00e9cent cette mise en avant de produit ?<\/p>\n<p>Non, \u00e7a date d&rsquo;aout 2008 !.<\/p>\n<p>Pour mettre en \u0153uvre cette fonction, Matelsom a utilis\u00e9 Scene7.<\/p>\n<p>Bien s\u00fbr, je vous vois venir, d&rsquo;autres auraient aim\u00e9 des fonctions d&rsquo;essais plus avanc\u00e9es ;).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Donner plus de proximit\u00e9 au produit&#8230; Une obsession quand on fait du e-commerce, et qu&rsquo;on doit donc vendre \u00e0 distance, un produit que les clients ne peuvent pas toucher. Matelsom a mis en oeuvre une fonction d&rsquo;essayage bien sympatique : Plusieurs fonctions cl\u00e9s sont ici pr\u00e9sent\u00e9es : L&rsquo;internaute peut choisir parmi trois profils pour essayer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,371,192,8],"class_list":["post-2582","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-e-commerce","tag-e-merchandising","tag-nouvelles-interfaces"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plus de proximit\u00e9 avec les produits chez Matelsom - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/02\/16\/plus-de-proximite-avec-les-produits-chez-matelsom\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plus de proximit\u00e9 avec les produits chez Matelsom - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Donner plus de proximit\u00e9 au produit&#8230; Une obsession quand on fait du e-commerce, et qu&rsquo;on doit donc vendre \u00e0 distance, un produit que les clients ne peuvent pas toucher. 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