{"id":2550,"date":"2010-02-17T21:41:59","date_gmt":"2010-02-17T20:41:59","guid":{"rendered":"http:\/\/www.ziserman.com\/blog\/?p=2550"},"modified":"2010-02-17T21:41:59","modified_gmt":"2010-02-17T20:41:59","slug":"attention-au-self-marketing","status":"publish","type":"post","link":"https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/","title":{"rendered":"Attention au self marketing"},"content":{"rendered":"<p>Vous faites une pr\u00e9sentation pour un nouveau site.<\/p>\n<p>Bien souvent, les r\u00e9actions sont tr\u00e8s affectives, personnelles :<\/p>\n<ul>\n<li>J&rsquo;aime bien ;<\/li>\n<li>Je n&rsquo;aime pas ;<\/li>\n<li>Non, \u00e7a ne me plait pas.<\/li>\n<\/ul>\n<p>Bref, vous \u00eates en plein ce que j&rsquo;appelle le <strong>self marketing<\/strong>.<\/p>\n<p>\u00e7a a peut \u00eatre un autre nom, dites le moi !<\/p>\n<p>C&rsquo;est un sujet d\u00e9licat, parce que, d&rsquo;une certaine mani\u00e8re, c&rsquo;est assez sain de se poser la question de ce qu&rsquo;on pense d&rsquo;un service par rapport \u00e0 son propre usage.<\/p>\n<p>Certaines grosses <span style=\"text-decoration: line-through;\">conneries<\/span> b\u00eatises auraient \u00e9t\u00e9 \u00e9vit\u00e9es si des d\u00e9cideurs avait appliqu\u00e9 une telle approche&#8230;<\/p>\n<p>Autre point qui peu laisser penser que c&rsquo;est une bonne approche : on imagine bien un gars comme Steve Jobs dire : \u00ab\u00a0j&rsquo;aime pas\u00a0\u00bb. Il est dieu, si il a dit \u00e7a, les \u00e9quipes peuvent repartir travailler&#8230;<\/p>\n<p>Bon, mais pour nous autres, simples mortels, <strong>cette approche n&rsquo;est pas tr\u00e8s bonne<\/strong>.<\/p>\n<p>Pour expliquer \u00e7a, je prends toujours mon exemple, et TF1. Je ne regarde pratiquement jamais la t\u00e9l\u00e9, et jamais TF1. Peut on en conclure que TF1 fait un mauvais service ? Non bien s\u00fbr. Sur ce point l\u00e0, on peut juste en conclure qu&rsquo;<strong>il ne faut surtout pas g\u00e9n\u00e9raliser \u00e0 partir de mes gouts personnels<\/strong>.<\/p>\n<p>Et bien c&rsquo;est pareil finalement pour un site, un service. On doit \u00eatre \u00e0 l&rsquo;\u00e9coute de sa r\u00e9action \u00ab\u00a0affective\u00a0\u00bb, mais on doit ensuite aller bien au del\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous faites une pr\u00e9sentation pour un nouveau site. Bien souvent, les r\u00e9actions sont tr\u00e8s affectives, personnelles : J&rsquo;aime bien ; Je n&rsquo;aime pas ; Non, \u00e7a ne me plait pas. Bref, vous \u00eates en plein ce que j&rsquo;appelle le self marketing. \u00e7a a peut \u00eatre un autre nom, dites le moi ! C&rsquo;est un sujet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[379,382],"class_list":["post-2550","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-araok","tag-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attention au self marketing - Ziserman.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attention au self marketing - Ziserman.com\" \/>\n<meta property=\"og:description\" content=\"Vous faites une pr\u00e9sentation pour un nouveau site. Bien souvent, les r\u00e9actions sont tr\u00e8s affectives, personnelles : J&rsquo;aime bien ; Je n&rsquo;aime pas ; Non, \u00e7a ne me plait pas. Bref, vous \u00eates en plein ce que j&rsquo;appelle le self marketing. \u00e7a a peut \u00eatre un autre nom, dites le moi ! C&rsquo;est un sujet [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Ziserman.com\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-17T20:41:59+00:00\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ziserman\" \/>\n<meta name=\"twitter:site\" content=\"@ziserman\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/02\\\/17\\\/attention-au-self-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/02\\\/17\\\/attention-au-self-marketing\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"headline\":\"Attention au self marketing\",\"datePublished\":\"2010-02-17T20:41:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/02\\\/17\\\/attention-au-self-marketing\\\/\"},\"wordCount\":250,\"commentCount\":11,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"keywords\":[\"ARAOK !\",\"Management\"],\"articleSection\":[\"e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/02\\\/17\\\/attention-au-self-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/02\\\/17\\\/attention-au-self-marketing\\\/\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/02\\\/17\\\/attention-au-self-marketing\\\/\",\"name\":\"Attention au self marketing - Ziserman.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\"},\"datePublished\":\"2010-02-17T20:41:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/02\\\/17\\\/attention-au-self-marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/02\\\/17\\\/attention-au-self-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/2010\\\/02\\\/17\\\/attention-au-self-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Attention au self marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/\",\"name\":\"BLOG E-COMMERCE\",\"description\":\"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/#\\\/schema\\\/person\\\/f9bae013e59005579f4b86f162f89c72\",\"name\":\"Fran\u00e7ois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois\"},\"logo\":{\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g\"},\"url\":\"https:\\\/\\\/www.ziserman.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Attention au self marketing - Ziserman.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"Attention au self marketing - Ziserman.com","og_description":"Vous faites une pr\u00e9sentation pour un nouveau site. Bien souvent, les r\u00e9actions sont tr\u00e8s affectives, personnelles : J&rsquo;aime bien ; Je n&rsquo;aime pas ; Non, \u00e7a ne me plait pas. Bref, vous \u00eates en plein ce que j&rsquo;appelle le self marketing. \u00e7a a peut \u00eatre un autre nom, dites le moi ! C&rsquo;est un sujet [&hellip;]","og_url":"https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/","og_site_name":"Ziserman.com","article_published_time":"2010-02-17T20:41:59+00:00","author":"Fran\u00e7ois","twitter_card":"summary_large_image","twitter_creator":"@ziserman","twitter_site":"@ziserman","twitter_misc":{"\u00c9crit par":"Fran\u00e7ois","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/#article","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/"},"author":{"name":"Fran\u00e7ois","@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"headline":"Attention au self marketing","datePublished":"2010-02-17T20:41:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/"},"wordCount":250,"commentCount":11,"publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"keywords":["ARAOK !","Management"],"articleSection":["e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/","url":"https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/","name":"Attention au self marketing - Ziserman.com","isPartOf":{"@id":"https:\/\/www.ziserman.com\/blog\/#website"},"datePublished":"2010-02-17T20:41:59+00:00","breadcrumb":{"@id":"https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ziserman.com\/blog\/2010\/02\/17\/attention-au-self-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ziserman.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Attention au self marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.ziserman.com\/blog\/#website","url":"https:\/\/www.ziserman.com\/blog\/","name":"BLOG E-COMMERCE","description":"Fran\u00e7ois Ziserman : entrepreneur, IA et \u00e9b\u00e9nisterie","publisher":{"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ziserman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.ziserman.com\/blog\/#\/schema\/person\/f9bae013e59005579f4b86f162f89c72","name":"Fran\u00e7ois","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g","caption":"Fran\u00e7ois"},"logo":{"@id":"https:\/\/secure.gravatar.com\/avatar\/ba23809fd4de9b5f86f21715fd23efa8331e766f2929dc11d3ae98539ba237b4?s=96&d=mm&r=g"},"url":"https:\/\/www.ziserman.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/2550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/comments?post=2550"}],"version-history":[{"count":0,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/posts\/2550\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/media?parent=2550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/categories?post=2550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ziserman.com\/blog\/wp-json\/wp\/v2\/tags?post=2550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}